A Face For Today Innovating Renewal Strategies X-Cell Firm Karin Comerford, Melissa Huff, Kristi...
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Transcript of A Face For Today Innovating Renewal Strategies X-Cell Firm Karin Comerford, Melissa Huff, Kristi...
![Page 1: A Face For Today Innovating Renewal Strategies X-Cell Firm Karin Comerford, Melissa Huff, Kristi Laumann, Laura Miller, Chris Richey October 27, 2006.](https://reader030.fdocuments.us/reader030/viewer/2022032722/56649cf05503460f949bfe33/html5/thumbnails/1.jpg)
A Face For Today
Innovating Renewal StrategiesX-Cell Firm
Karin Comerford, Melissa Huff, Kristi Laumann, Laura Miller, Chris Richey
October 27, 2006
![Page 2: A Face For Today Innovating Renewal Strategies X-Cell Firm Karin Comerford, Melissa Huff, Kristi Laumann, Laura Miller, Chris Richey October 27, 2006.](https://reader030.fdocuments.us/reader030/viewer/2022032722/56649cf05503460f949bfe33/html5/thumbnails/2.jpg)
Vision Statement
“Gap Inc. is a brand-builder. We create emotional
connections with customers around the world through inspiring product design,
unique store experiences and compelling marketing.”
![Page 3: A Face For Today Innovating Renewal Strategies X-Cell Firm Karin Comerford, Melissa Huff, Kristi Laumann, Laura Miller, Chris Richey October 27, 2006.](https://reader030.fdocuments.us/reader030/viewer/2022032722/56649cf05503460f949bfe33/html5/thumbnails/3.jpg)
Goal and Objective
• Make a Positive Contribution
• Perfect Pair of Jeans• Accessible to the
Masses• Individualism• Uniqueness of Style
![Page 4: A Face For Today Innovating Renewal Strategies X-Cell Firm Karin Comerford, Melissa Huff, Kristi Laumann, Laura Miller, Chris Richey October 27, 2006.](https://reader030.fdocuments.us/reader030/viewer/2022032722/56649cf05503460f949bfe33/html5/thumbnails/4.jpg)
Background
![Page 5: A Face For Today Innovating Renewal Strategies X-Cell Firm Karin Comerford, Melissa Huff, Kristi Laumann, Laura Miller, Chris Richey October 27, 2006.](https://reader030.fdocuments.us/reader030/viewer/2022032722/56649cf05503460f949bfe33/html5/thumbnails/5.jpg)
Industry Highlights
• Human Resources– Relatively Low Earnings– High Employee Turnover
• Finance– B2B Reduction of Costs– B2B Increase of Profits
• Marketing– Economic Change– Trend / Consumer Sensitivity
• Environment– Limited Job Growth– Online Sales
![Page 6: A Face For Today Innovating Renewal Strategies X-Cell Firm Karin Comerford, Melissa Huff, Kristi Laumann, Laura Miller, Chris Richey October 27, 2006.](https://reader030.fdocuments.us/reader030/viewer/2022032722/56649cf05503460f949bfe33/html5/thumbnails/6.jpg)
Available Options
Renewal Strategies
MARKETS
EXISTING NEW
PRODUCTS / SERVICES
EXISTING
Enhancement StrategyRelationship managementCustomization
Reframing StrategyComputerize activitiesReal-time order processing
NEW
Invigorating StrategyCompetency-based nicheStandardization
Transformational StrategyR&D collaborativeGlobalization
B2B
B2C
![Page 7: A Face For Today Innovating Renewal Strategies X-Cell Firm Karin Comerford, Melissa Huff, Kristi Laumann, Laura Miller, Chris Richey October 27, 2006.](https://reader030.fdocuments.us/reader030/viewer/2022032722/56649cf05503460f949bfe33/html5/thumbnails/7.jpg)
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