A Day in the Life of a Subscription Agent Jo Connolly UKSG – April 2011.
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Transcript of A Day in the Life of a Subscription Agent Jo Connolly UKSG – April 2011.
A Day in the Life of a Subscription AgentJo Connolly
UKSG – April 2011
Traditional role of the Agent
• Order taker
• Claim handler
• Publisher payment facilitator
• Provider of print material
• Query handler
Changing role of Agent
• Access provider – Set up/Management
• Pricing specialist – Customisation – DDP – eDeal
• Complex query handler
• End user contact point
• License Management
• Business intelligence provider
• Real time data bank
• Financial flexibility
………increasing volumes of data
Play your cards right……
Title prices managedand updated annually
150,000
Higher
230,000
Publisher Accounts
25,000
Higher
65,000
Customer Accounts
50,000
Lower
30,000
Titles with onesubscription attached
5,000
Higher
13,000
Utilising resources
• EDI
• Outsourcing partners
• Products
• Tailored business models
• Automation
Questions ?