A critical discourse analysis of 2008 advertising campaigns against software piracy in South Africa
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This article was downloaded by: [Kungliga Tekniska Hogskola] On: 09 October 2014, At: 06:20 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK Communicatio: South African Journal for Communication Theory and Research Publication details, including instructions for authors and subscription information: http://www.tandfonline.com/loi/rcsa20 A critical discourse analysis of 2008 advertising campaigns against software piracy in South Africa Nixon Kariithi a a Department of Media Studies , University of the Witwatersrand , Johannesburg Published online: 03 Dec 2010. To cite this article: Nixon Kariithi (2010) A critical discourse analysis of 2008 advertising campaigns against software piracy in South Africa, Communicatio: South African Journal for Communication Theory and Research, 36:3, 371-387, DOI: 10.1080/02500167.2010.518794 To link to this article: http://dx.doi.org/10.1080/02500167.2010.518794 PLEASE SCROLL DOWN FOR ARTICLE Taylor & Francis makes every effort to ensure the accuracy of all the information (the “Content”) contained in the publications on our platform. However, Taylor & Francis, our agents, and our licensors make no representations or warranties whatsoever as to the accuracy, completeness, or suitability for any purpose of the Content. Any opinions and views expressed in this publication are the opinions and views of the authors, and are not the views of or endorsed by Taylor & Francis. The accuracy of the Content should not be relied upon and should be independently verified with primary sources of information. Taylor and Francis shall not be liable for any losses, actions, claims, proceedings, demands, costs, expenses, damages, and other liabilities whatsoever or howsoever caused arising directly or indirectly in connection with, in relation to or arising out of the use of the Content. This article may be used for research, teaching, and private study purposes. Any substantial or systematic reproduction, redistribution, reselling, loan, sub-licensing, systematic supply, or distribution in any form to anyone is expressly forbidden. Terms &
Transcript of A critical discourse analysis of 2008 advertising campaigns against software piracy in South Africa
This article was downloaded by: [Kungliga Tekniska Hogskola]On: 09 October 2014, At: 06:20Publisher: RoutledgeInforma Ltd Registered in England and Wales Registered Number: 1072954 Registeredoffice: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK
Communicatio: South African Journalfor Communication Theory andResearchPublication details, including instructions for authors andsubscription information:http://www.tandfonline.com/loi/rcsa20
A critical discourse analysis of 2008advertising campaigns against softwarepiracy in South AfricaNixon Kariithi aa Department of Media Studies , University of the Witwatersrand ,JohannesburgPublished online: 03 Dec 2010.
To cite this article: Nixon Kariithi (2010) A critical discourse analysis of 2008 advertising campaignsagainst software piracy in South Africa, Communicatio: South African Journal for CommunicationTheory and Research, 36:3, 371-387, DOI: 10.1080/02500167.2010.518794
To link to this article: http://dx.doi.org/10.1080/02500167.2010.518794
PLEASE SCROLL DOWN FOR ARTICLE
Taylor & Francis makes every effort to ensure the accuracy of all the information (the“Content”) contained in the publications on our platform. However, Taylor & Francis,our agents, and our licensors make no representations or warranties whatsoever as tothe accuracy, completeness, or suitability for any purpose of the Content. Any opinionsand views expressed in this publication are the opinions and views of the authors,and are not the views of or endorsed by Taylor & Francis. The accuracy of the Contentshould not be relied upon and should be independently verified with primary sourcesof information. Taylor and Francis shall not be liable for any losses, actions, claims,proceedings, demands, costs, expenses, damages, and other liabilities whatsoever orhowsoever caused arising directly or indirectly in connection with, in relation to or arisingout of the use of the Content.
This article may be used for research, teaching, and private study purposes. Anysubstantial or systematic reproduction, redistribution, reselling, loan, sub-licensing,systematic supply, or distribution in any form to anyone is expressly forbidden. Terms &
Conditions of access and use can be found at http://www.tandfonline.com/page/terms-and-conditions
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A critical discourse analysis of 2008 advertising campaigns against software piracy in South Africa
Abstract
INTRODUCTION
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KNOWLEDGE ECONOMY DISCOURSE IN THE 21ST CENTURY
A CRITICAL THEORETICAL APPRAISAL OF DISCOURSE AND POWER
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TOWARDS A NEO-GRAMSCIAN APPROACH TO THE DISCURSIVE CONSTRUCTION OF THE KNOWLEDGE ECONOMY
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RESEARCH DESIGN AND METHODOLOGYDow
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ANALYSIS OF THE BSA’S RADIO ADVERTISEMENTS
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ANALYSIS OF THE BSA’S PRINT ADVERTISEMENTS
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A CRITICAL DISCOURSE ANALYSIS OF THE BSA’s ANTI-PIRACY ADVERTISING CAMPAIGN
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CONCLUSION
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ACKNOWLEDGEMENTS
ENDNOTES
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REFERENCES
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APPENDIX 1
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APPENDIX 2
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