A cost-effective platform model: streamlining production and editorial processes
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Transcript of A cost-effective platform model: streamlining production and editorial processes
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A cost-effective platform model: streamlining production and editorial processesPresented by Ian Eckert
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Abacus e-Media
• System integration in online since 1983
• Web development since 1995
• Media 70%, government and recruitment 25%, ecommerce
• Software products, design, development and hosting
• 50 UK staff, 10 offshore
• Locations in London and Portsmouth
• Subsidiary of Bond International Software PLC
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Our publishing clients
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Why do we need to streamline?
“The web is no longer just linking information, it is linking people… people sharing, trading, collaborating…”Michael WeschAssistant Professor of Cultural AnthropologyKansas State University
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Changing publishing paradigm
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Changing publishing paradigm
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Changing publishing paradigm
Context
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A typical Web 1.0 platform
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A typical platform today
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The publishing CMS challenge
• Publishers need a platform approach across highly diverse portfolios – title by title solutions are not cost effective
• Media sites are design driven, infinitely variable
• So control and flexibility is required by editors and notfiltered by the web team
• And buy-in from the journalists and editors is important, especially those coming from print backgrounds
• Nevertheless speed and cost of roll out and maintenanceare key factors
• An open approach is demanded, no one wants to be locked in
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The Webvision approach
• Provides
• A tool editors want to use
• Which can accommodate other applications
• Support for design variation but within a standard approach
• With publishing flexibility, empowering the editor
• One that can support fast, low cost roll outs and cost effective on-going development
• Just as relevant for B2B as it is for B2C
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A typical platform today
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Webvision platform
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Our online publishing tools
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Third party publishing tools
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A typical site structure
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Thank you for listening
Abacus e-Media
84-86 Regent Street, London, W1B 5RR
Email: [email protected]
Tel: +44 (0)20 7297 5200