A Comprehensive Guide to Increase Social ROI This Holiday Season. E-Book by ShopSocially

8/11/2019 A Comprehensive Guide to Increase Social ROI This Holiday Season. E-Book by ShopSocially

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A Comprehensive Guide to

INCREASE SOCIAL ROI This Holiday Season

Beretta, leading firearms manufacturer saw an increase of 15.29% in conversion rate, using

word-of-mouth promotions

Popular wine retailer, invino increases its sales conversion by 133% through social

engagement

15000+ genuine Facebook fans generate positive social ROI for leading canvas designer,

Fabness using ShopSocially’s Platform

Mom-focused ecommerce platform Plum District observed 34.9% increase in traffic using

social media

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http://shopsocially.com/platform/request-a-demo.html



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WANT TO GO SOCIAL THIS HOLIDAY SEASON?

“A Comprehensive Guide to Increase Social ROI This Holiday Season” is

THE solution to all your social commerce related questions. With Holiday Season at our

doorstep, it’s time for some REAL marketing.

Social is the obvious choice for majority of retailers to wield their promotion campaigns.

This e-book provides marketers with well thought-out methods to give thrust to your ROI

engine.

Popular mom-focused store Plum District, which was ranked amongst the top 100 sites for

women by Forbes in 2012 and 2013, gained a 34.9% sales conversion rate using social

media. Like Plum District, some more leading retail businesses share their success stories

through this compilation.

Hope you find this e-book insightful and interesting. Please do share your experience,

feedback or queries at [email protected]. We would love to hear from you!

INTRODUCTION

2ShopSocially

339 N. Bernardo Avenue, Suite #200

Mountain View, CA 94043

Web: http://shopsocially.com

Email: [email protected]

Phone: 650 701 7759

2

mailto:[email protected]

http://shopsocially.com/









Mom-focused ecommerce platform

Plum District observed 34.9%

increase in traffic using social media

A Comprehensive Guide to Increase Social ROI This Holiday Season

3

1



5.57% website users converting into quality fans

20.5% of acquired fans becoming email subscribers

11.06% shoppers sharing their purchases online

High sales conversion rate of 34.9% seen for traffic

Originating out of social sharing of purchases

“ShopSocially platform is a

comprehensive social commerce

solution for our website.”

Jennifer NucklesCMO, Plum District

Mom-Focused Ecommerce Site:

www.PlumDistrict.com

OBJECTIVE:

Increase sales conversion using social media

Retailer Success Story

4



Plum District wanted to encourage their customers to share their purchases with their

friends on social network. By using Share-a-Purchase app on the post-checkout order

confirmation page, shoppers were offered a discount coupon of 25% OFF for their next

purchase to share their purchase. This post was shared via Facebook, Twitter and 1-1

messages.

These created valuable social testimonials and brought in friend referral traffic. Thus,Plum District could leverage every purchase and turn that into a potential referral

through social sharing of purchases.

11.06% shoppers shared their purchases

High sales conversion rate of 34.9% seen for traffic originating out of

social sharing of purchases

OBJECTIVE : Enable Social Sharing of Purchases

METHODOLOGY:

RESULTS:


5

http://shopsocially.com/platform/share_purchase.html








Plum District being a daily offers site, qualified Facebook following meant larger reach

for their daily deal and hence driving higher conversions. To achieve this, Plum District

employed the fan acquisition app Get-a-Fan. A 10% coupon was offered for converting

to a Facebook fan.

Visitors could like the Plum District Facebook page without ever leaving the Plum

District site, and received coupon in-line on the website itself.

5.57% visitors converted into qualified fans

High sales conversion rate of 26.64% for qualified fans

20.5% fans also become email subscribers

OBJECTIVE : Acquire qualified Facebook fans

METHODOLOGY:

RESULTS


6

http://shopsocially.com/platform/get_fan.html








Plum District wanted to showcase the deals which are being shared and talked about

on social networks like Facebook. Using the Product Stories app of ShopSocially, Plum

District accumulated the social conversations around their deals and highlighted them

on their Facebook page as ‘Trending Deals’.

This creates social proofs for the deals and increases user engagement and drives

conversions.

1000s of fantastic social testimonials each month

Increase in customer engagement & conversion rate

OBJECTIVE : Show Socially ‘Trending Deals’

METHODOLOGY:

RESULTS


7

http://shopsocially.com/platform/product_stories.html






Plum District wanted to display social testimonials created by social sharing of

purchases on the individual deals pages. Using the Product Stories API, Plum District

extracted the social testimonials being shared on Facebook and showcased them

programmatically on individual product pages.

This creates social proofs for the deals and increases user engagement and drives

conversions. It also helps improve SEO rank of product pages..

Social proofs increases user-engagement and drives conversions

Helps improve SEO rank

OBJECTIVE : Show social proofs for the deals

METHODOLOGY:

RESULTS:


8



Plum District wanted to generate deep social insights into their target audience. By

enabling Social Connect app and through social purchase sharing, Plum District

incentivized their users to connect with their brand on Facebook. This resulted in

collection of rich social profile data of Plum District users with detailed information

like birthday, gender, location, interests, number of friends, friend birthdays and friend

interests.

Increase in customer loyalty

Targeted offers based on visit data + social data

OBJECTIVE : Generate Social Insights and improve targeting

METHODOLOGY:

RESULTS:

ShopSocially




9Web: http://shopsocially.com


Phone: 650 701 7759

http://shopsocially.com/platform/social_connect.html










10

Beretta, leading firearms

manufacturer saw an increase of

15.29% in conversion rate,using word-of-mouth promotions


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15.29% revenue uplift

$19.12 revenue per socially shared purchase

18,000+ quality Facebook fans added

14.12% fans became email subscribers

Deep insights into social persona of Beretta customers

“ShopSocially has allowed us to

harness the power of peer-to-peersocial conversation and influence to

promote our products, increasing

conversion and revenues for our

online properties.”

Matteo RecanatiniWeb and Social Media Manager, Beretta

Popular firearms manufacturer

with a wide range of firearms,

apparel and accessories for the

outdoor enthusiasts.

OBJECTIVE:Increase revenues using word-of-mouth promotions


11



Beretta used ShopSocially's Get-a-Fan app to implement an incentivized Like-gate on

its site. A 10% coupon was offered to visitors who converted to a fan. Entire

interaction happened onsite and users never had to leave the website. Since users felt

they have 'earned' the coupon by doing a social action, they converted at a higher

rate. Users could also opt to become email subscribers when they mailed the coupon

to themselves.

18,000+ qualified Facebook fans acquired

14.12% fans became email subscribers

OBJECTIVE : Acquire qualified Facebook fans

METHODOLOGY:

RESULTS:


12









Beretta being a data-driven site, wanted to precisely evaluate the impact of fan-

acquisition app. By using the in-built A/B testing feature of ShopSocially platform, it

split the website traffic into two buckets. Visitors in the bucket where app was shown

converted at a 15.29% higher rate, conclusively proving the revenue uplift for Beretta.

OBJECTIVE : A/B testing to evaluate revenue impact

METHODOLOGY:

15.29% increase in revenue using FB fan acquisition app

RESULTS:

15.29% Increase

Sales Conversion Rate

WithGet-a-Fan App

WithoutGet-a-Fan App


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Beretta captured the customer delight when they placed their orders by incentivizing

them for social sharing of purchases. This created digitized word-of-mouth promotion

on social media leading to a viral spread of Beretta brand. It also brought in quality

friend traffic which converted at a high rate.

As customers shared their purchases, they also connected with Beretta brand on

Facebook and shared their rich social profile allowing Beretta to generate deep

insights into social persona of their customers.

OBJECTIVE : Enable word-of-mouth recommendations

METHODOLOGY:

$19.15 revenue per socially shared purchase

14.19% sales conversion rate for friend referral traffic

Deep insights into social persona of Beretta customers

RESULTS:


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Popular wine retailer, invino increases

its sales conversion by 133% through

social engagement


3



Overall sales conversion uplift of 133%

15.67% sales conversion rate for traffic originating from social

referrals

Referral traffic from socially shared purchases converting at a high

rate of 20.93%

Viral spread of invino brand

“ShopSocially’s social commerce appshelped invino drive valuable word-of-

mouth promotions resulting in a

marked increase in revenue growth.”

Tony WestfallCEO, invino

Original private sale shopping

community for wine lovers.

www.invino.com

OBJECTIVE:

Grow revenues through social engagement


http://www.invino.com/








invino used ShopSocially's Refer-a-Friend app to incentivize website users to share

invino products on social media. A free bottle of wine was offered to visitors who liked

the offer. Entire interaction happened onsite and users never had to leave the website.

This app increased user-engagement causing a viral loop of referral friend traffic

converting at a high rate. It resulted in a word-of-mouth referral for invino and also

drove a SEO Rank uplift.

3% of visitors referred invino to its friends using Refer-a Friend

15.67% sales conversion rate for traffic originating from social

referrals

SEO Rank boost via social sharing actions and back-links

OBJECTIVE : Drive word-of-mouth virality for brand

METHODOLOGY:

RESULTS:


http://shopsocially.com/platform/share_deal.html








invino wanted to precisely evaluate the impact of two different variations of a social

commerce campaign. By using ShopSocially’s in-built A/B test framework, invino

compared impact of two different incentives for a social product sharing campaign.

Visitors shown free bottle of wine incentive converted at a higher rate in comparison

to the $10 off on the first purchase offer.

OBJECTIVE : A/B test to evaluate campaign impact

METHODOLOGY:

A/B test measures precise business impact of social media campaign

to facilitate strategic decision-making

RESULTS:


Campaign Incentive

Reach

Impact



Invino used ShopSocially’s Share-a-Purchase app to encourage invino shoppers to

brag about their wine purchases on various social networks. These social sharing of

purchases resulted in word-of-mouth promotions for invino. Customers got a

kickback when their friends made a purchase on invino, further increasing brand

loyalty among invino customers. This resulted in increase in sales conversion rate and

repeat purchases among invino customers.

As customers shared their purchases, they also connected with invino brand on

Facebook and shared their rich social profile allowing invino to generate deep insights

into social persona of their customers.

OBJECTIVE : Enable word-of-mouth recommendations

METHODOLOGY:

20.93% sales conversion rate for friend referral traffic

Deep insights into social persona of invino customers

RESULTS:










invino used ShopSocially's Shopping Community app to capture all customer

testimonials generated through social sharing of purchases and displayed them on

website in form of a Pinterest-style live shopping feed. This enhanced user-

engagement, facilitated social discovery of products and increased AOV.

OBJECTIVE : Accumulate social testimonials

METHODOLOGY:

Increase in user-engagement & conversion rate

RESULTS:


http://shopsocially.com/platform/shopping_community.html






invino aggregated the social testimonials generated via social sharing of purchase and

showed them on product pages using ShopSocially’s Product Stories app. These social

testimonials acted as significant social proof and helped in increasing the engagement

on the site. This also resulted in uplift in sales conversion rate.

22% increases in sales conversion rate using product stories app

Increased user engagement on product page

Quality social media buzz showcased on product pages

RESULTS:

OBJECTIVE : Enable social proof to drive conversions

METHODOLOGY:


ShopSocially



22Web: http://shopsocially.com


Phone: 650 701 7759











23

15000+ genuine Facebook fans

generate positive social ROI for leading

canvas designer, Fabness usingShopSocially’s Platform


4



15000+ genuine Facebook fans

33.28% sales conversion rate

1 out of 3 fans became email subscribers

Positive social media ROI for Fabness.com

Increasing Facebook fanbase is meaningful only if thefans acquired are real. High sales conversion rate of

33.28% is a testimony of quality of fans ShopSocially has

helped us acquire.”

Karen CorreyMarketing Manager at Fabness.com

OBJECTIVE:

Generate Positive Social ROI through Facebook Fans

Fabness USA is a leading site for

creating quality canvas prints using

photos.




Fabness.com used ShopSocially's Get-a-Fan app to implement an incentivized Like-gate

on its site. This module allowed Fabness to reward the site visitors with a coupon for

becoming a fan. The coupon is delivered in-line to ensure that the users never leave

the site. Users also opted to become email subscribers when they mailed the coupon

to themselves.

15,000+ genuine Facebook fans acquired

1 out of 3 new fans also became qualified email subscribers

OBJECTIVE : Acquire genuine Facebook fans

METHODOLOGY:

RESULTS:










Fabness.com users received a discount coupon on Liking Fabness brand on Facebook.

Users felt they 'earned' the discount coupon by doing a social action, and hence

valued the coupon highly and converted at a higher rate. This resulted in word-of-

mouth promotion of Fabness and increased sales conversion rate for Fabness.com,

leading to a position social ROI for their Facebook fanbase.

OBJECTIVE : Drive positive social ROI

METHODOLOGY:

33.28% sales conversion rate for the newly acquired fans

RESULTS:


26ShopSocially



Web: http://shopsocially.com


Phone: 650 701 7759







ShopSocially enables retailers to easily add a rich social

layer on their E-commerce site.

Fully customizable. Brand friendly. Highly effective

Intrigued? today!

© Copyright 2014 ShopSocially. All rights reserved. All trademarks and service marks are the properties of their respective owners

http://shopsocially.com/platform/request-a-demo.html

A Comprehensive Guide to Increase Social ROI This Holiday Season. E-Book by ShopSocially

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