A Case Study on Biostar

8/3/2019 A Case Study on Biostar

1/20

4/27/12

E-COM CASE STUDY

Submitted by:- Radhey B PatelClass:- TY IT-2Batch:- AEn. No. :- 090410116075

ID No.:- 09-ITM-11


2/20

4/27/12

A CASE STUDY ONBIOSTAR


3/20

4/27/12

Biostar or Biostar Microtech International Corp, is amotherboard manufacturer based in Taiwan, designing andmanufacturing ofcomputerhardware products such asmotherboards, video cards, bare bone computers andindustrial PCs, to meet the demands of market development

by providing more integrated solutions to customers.

Biostar is an independent company listed on the main floor ofTaiwan Stock Market, stock id numberTWSE: 2399. Biostarcaters to the entry-level through mainstream to high-endmarkets.

ABOUT BIOSTAR
http://en.wikipedia.org/wiki/Taiwanhttp://en.wikipedia.org/wiki/Computer_hardwarehttp://en.wikipedia.org/wiki/Computer_hardwarehttp://en.wikipedia.org/wiki/Motherboardshttp://en.wikipedia.org/wiki/Video_cardhttp://en.wikipedia.org/wiki/Barebone_computerhttp://en.wikipedia.org/wiki/Industrial_PChttp://en.wikipedia.org/wiki/Taiwan_Stock_Exchangehttp://finance.yahoo.com/q?m=TW&s=2399.TWhttp://finance.yahoo.com/q?m=TW&s=2399.TWhttp://en.wikipedia.org/wiki/Taiwan_Stock_Exchangehttp://en.wikipedia.org/wiki/Industrial_PChttp://en.wikipedia.org/wiki/Barebone_computerhttp://en.wikipedia.org/wiki/Video_cardhttp://en.wikipedia.org/wiki/Motherboardshttp://en.wikipedia.org/wiki/Computer_hardwarehttp://en.wikipedia.org/wiki/Computer_hardwarehttp://en.wikipedia.org/wiki/Taiwan


4/20

4/27/12

SOME MORE

In October 2008 Biostar was awarded Top 20 TaiwanGlobal Brand conducted by Taiwan External TradeDevelopment Council (TAITRA) with an estimate brand valueof US$ 46 million.

Only three companies had a chance to crack the Top 20 listfor the first time and Biostar was among them.

Revenue NT$6.924 Billion (2010)[1]

Operating income NT$494.4 Million (2010)[1]

Net income NT$270.4 Million (2010)[1]
http://en.wikipedia.org/wiki/TAITRAhttp://en.wikipedia.org/wiki/NT$http://en.wikipedia.org/wiki/Fiscal_yearhttp://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Earnings_before_interest_and_taxeshttp://en.wikipedia.org/wiki/NT$http://en.wikipedia.org/wiki/Fiscal_yearhttp://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/NT$http://en.wikipedia.org/wiki/Fiscal_yearhttp://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Fiscal_yearhttp://en.wikipedia.org/wiki/NT$http://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Fiscal_yearhttp://en.wikipedia.org/wiki/NT$http://en.wikipedia.org/wiki/Earnings_before_interest_and_taxeshttp://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Fiscal_yearhttp://en.wikipedia.org/wiki/NT$http://en.wikipedia.org/wiki/TAITRA


5/20

4/27/12

HISTORY

In 1980, the IT industry was growing at a breath-taking rate.

The founder of BIOSTAR GROUP, equipped with accumulatedexperiences in electronic parts buying and selling and with a carefulstudy of the future demand for mainboards and add-on cards,

established BIOSTAR MICROTECH INTERNATIONAL CORP in1986.

In the early years, BIOSTAR was concentrating on the manufacturingof mainboard built for XT form factor.

To maintain steady business growth, BIOSTAR managed to keepinvesting large portion of capitals and manpower in new productsdesign and development, which at the same time has been enablingus to stay in competitive rank in the rapid evolution of computerindustry.
http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0


6/20

4/27/12

In 1990, in order to expand capacity to meet demands ofglobal customers, BIOSTAR was the first to establish our

manufacturing premises in China.

In 1998, sales revenues exceeded 130 million US dollarsand ranked 227th among the top 1000 enterprises inTaiwan. Furthermore, in 1999 it obtained the ISO 9001

certification and became a publicly listed company in thesame year. The future of BIOSTAR is unlimited.
http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0


7/20

4/27/12HEADQUARTERS OF BIOSTAR IN TAIWAN
http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0


8/20

4/27/12

HDMI CABLE FDD CABLE HDD CABLE

SATA

CABLE

USB 3.0 CABLE LPT CABLE
http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0


9/20

4/27/12

MOTHERBOARD BY BIOSTAR HAVING LATEST TECHNOLOGY


10/20

4/27/12

NVIDIA GRAPHICS CARD BYBIOSTAR

ATI GRAPHICS CARD BYBIOSTAR
http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0


11/20

4/27/12

ORGANIZATIONAL PURPOSES

q Vision:-To remain committed to its own values,To be the leader in the marketplace offering high quality

products.

q Mission:-

Defining a common goal and value to all employees. Customer Orientation Continuous operation with honest

q Objectives:- Conquest new markets.

Reach new customers.Develop high quality products with advanced technology
http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0


12/20

4/27/12

PROBLEMS


13/20

4/27/12

SOLUTIONS


14/20

4/27/12

SWOTANALYSISSTRENGHTS

Producer of latest technology motherboards

Producer of the graphics card of reputed companies likeATI and NVIDIA

Concentration on a profitable niche segment.

Personalization of the brand.

.
http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0


15/20

4/27/12

SWOTANALYSISWEAKNESS

Not having a strong brand image

Less Marketing and Sales.

Lack of diversification.
http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0


16/20

4/27/12

SWOTANALYSISOPPORTUNITIES

Possibility of conquesting new markets.

Expand the product line.

Increase of the well-off in the emerging countries.

Producing their own graphics card by copying down thetechnologies of NVIDIA and ATI.
http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0


17/20

4/27/12

SWOTANALYSISTHREAT

S Strong competition with other companies like Intel.

Their products may reduce if NVIDIA and ATI stops to offer

them their productivity.

Foreign trade regulations.
http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0


18/20

4/27/12

CONCLUSION

With excellent product quality and perfect service,BIOSTAR is paid positive recognition from itscustomers and oriented by maintaining fullcommand of timely and accurate marketinformation to keep in line with the marketdynamics.
http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0


19/20

4/27/12

1. www.google.com2. www.biostar.com3. www.wikipedia.org4. www.ask.com

REFRENCES
http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://en.wikipedia.org/wiki/Biostar#cite_note-Bloomberg-0http://www.google.com/http://www.biostar.com/http://www.wikipedia.org/http://www.ask.com/http://www.ask.com/http://www.wikipedia.org/http://www.biostar.com/http://www.google.com/


20/20

4/27/12

THANK YOU

A Case Study on Biostar

Documents

Transcript of A Case Study on Biostar