A C C M 2007 Jeff Molander State Of Industry
8
Affiliate Marketing: Affiliate Marketing: Restructuring Strategies Restructuring Strategies in a Multichannel World in a Multichannel World Moderated by: Jeff Molander Welcome to…
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Jeff Molander at the ACCM show 2007 on online affiliate marketing
Transcript of A C C M 2007 Jeff Molander State Of Industry
Affiliate Marketing:Affiliate Marketing:Restructuring Strategies in a Restructuring Strategies in a
Multichannel WorldMultichannel World
Affiliate Marketing:Affiliate Marketing:Restructuring Strategies in a Restructuring Strategies in a
Multichannel WorldMultichannel World
Moderated by:
Jeff Molander
Moderated by:
Jeff Molander
Welcome to…Welcome to…
AgendaAgendaAgendaAgenda
• Meet the Panel
• State of the Industry (Brief!)
• Panel Discussion
• Your Questions
• Meet the Panel
• State of the Industry (Brief!)
• Panel Discussion
• Your Questions
Our Panel…Our Panel…Our Panel…Our Panel…
Stephen Fuller-RowellDirector, eCommerce
Chinaberry Inc.
Stephen Fuller-RowellDirector, eCommerce
Chinaberry Inc.
Our Panel…Our Panel…Our Panel…Our Panel…
Carol SteinbergVice President, eCommerce
David’s Bridal Inc.
Carol SteinbergVice President, eCommerce
David’s Bridal Inc.
Our Panel…Our Panel…Our Panel…Our Panel…
Amanda Watlington, Ph.D., APRPrincipal
Searching for Profit Inc.
Amanda Watlington, Ph.D., APRPrincipal
Searching for Profit Inc.
Your ModeratorYour ModeratorYour ModeratorYour Moderator
Jeff MolanderPrincipal
The Partner Maker LLC
Weekly Podcast: feeds.feedburner.com/WeeklyInsight
Jeff MolanderPrincipal
The Partner Maker LLC
Weekly Podcast: feeds.feedburner.com/WeeklyInsight
State of the IndustryState of the IndustryState of the IndustryState of the Industry
• Search’s Intersection with CPA Affiliates– Marketers Doing More Search!– Google – eBay (banning search affiliates)
• Marketers: New Value Expectations – Incremental Sales / Leads– Native Traffic
• New Metrics – Lifetime Value– New-to-File Customers
• Search’s Intersection with CPA Affiliates– Marketers Doing More Search!– Google – eBay (banning search affiliates)
• Marketers: New Value Expectations – Incremental Sales / Leads– Native Traffic
• New Metrics – Lifetime Value– New-to-File Customers
State of the IndustryState of the IndustryState of the IndustryState of the Industry
• Growth Challenges – Stalling (# of affiliates & revenues)– Shrinking
• Search-focused Affiliates Being Squeezed Out• Program Audits Revealing Too Many Naughty
Affiliates (rule breakers)
• Re-Defining Affiliate Programs– What You See is Not Always What You Get
• Operational Challenges– Inflexible Affiliate Networks
(tracking, reporting & payment)
• Growth Challenges – Stalling (# of affiliates & revenues)– Shrinking
• Search-focused Affiliates Being Squeezed Out• Program Audits Revealing Too Many Naughty
Affiliates (rule breakers)
• Re-Defining Affiliate Programs– What You See is Not Always What You Get
• Operational Challenges– Inflexible Affiliate Networks
(tracking, reporting & payment)
