A B C D€¦ · Anatomy of a Tweet Name and ID of user composing the tweet 140 character post...
Transcript of A B C D€¦ · Anatomy of a Tweet Name and ID of user composing the tweet 140 character post...
#ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017
Where are you in the Social Media Pool?
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A D C B
Successfully Leveraging Social Networking for Advancing Careers in
Academic Medicine
Chris Hurtubise Senior Director of Marketing
The Center of Science and Industry Larry Hurtubise,
Associate Director of the Center for Faculty Development Nationwide Children's Hospital
#MedEd @crhurtubise @hur2buzy
Successfully Leveraging Social Networking for Advancing Careers in
Academic Medicine
Or Successfully Navigating
Social Media in Academic Medicine
#MedEd @crhurtubise @hur2buzy
#ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017
@charleneli @jbernoff Groundswell winning in a world transformed by social technology, 2008 Harvard Press
people use social technology to get the things they need from
each other
#ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017
Practice Points
Practice Points • Reflect on digital identity and goals • Look before you leap • Apply existing guidelines • Develop guiding principles • Engage, learn, teach, mentor • Tap into the power of community
#ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017
Reflect on digital identity and goals
What are you Passionate about?
Who do you want to share with?
#ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017
Profile Photo
URL
Personal Statement
Cover Photo
Anatomy of a Profile
#ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017
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#ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017
Which profile resonates with you? Why?
#Case 1
Jot down three potential handles and share with your group
Post it to https://todaysmeet.com/ICRE17
Anatomy of a Tweet Name and ID of user composing the tweet 140 character post
Hashtag
Reply Like Retweet or Quote
Direct Message
Link to other twitter user
URL
Image from Web Site
#ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017
Look before you leap
#ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017
Hashtags
User IDs
Content
Tone
#theCGEA vs
#CGEA
#ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017
Correct Hashtags
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Noon - 10:00 PM
10:00- 6:30 AM
#ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017
Apply existing guidelines:
Reflect and Thank
#ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017
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How would you tweet abut this?
#ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017
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#ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017
Congratulate
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#ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017
Advice Needed
You want to congratulate a colleague from your institution on a
publication via twitter.
o They have 14 followers and an egg
o They have been a member since 2008
o They primarily post about politics and sports
o Some of their posts have bad language
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#ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017
Teach
Teach
• Connect
• Network
• Contribute
Lindsay Melvin and Teresa Chan (2014) Using Twitter in Clinical Education and Practice.
Journal of Graduate Medical Education: September 2014, Vol. 6, No. 3, pp. 581-582.
#ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017
• Follow
• Post, respond, tag, and ask
• Tweet a few times per day
• Retweet useful information
• Connect to resources
• Tweets with pictures
• Remember your audience(s)
Connect Tweeting
at conferences
#ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017
Network: A Tale of two tweet chats
Make your tweets understandable to anyone. Gain followers by participating at conferences and tweet chats.
#ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017
Contribute Curate and create socially consumable content
#ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017
Tap into the power of community
• Who do you follow?
• What Hashtags do you use?
• What resources do you use?
• What are your sources of information?
#ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017 What about Trolls in the pool? 24
#ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017
Help Learners Develop Guiding Principles
LinkedIn Twitter Instagram
#ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017
Case 3 How do you help learners develop
guiding principles? Is there a digital white coat
ceremony?
#ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017
What next
• SoMe and P&T
• Symplur and analytics
• Hootsuite and Multiple accounts
• LinkedIn and Instagram
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Which topics are you interested in?
Social Media and Academic Promotion
SoMe and Academic promotion
Symplur
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https://www.symplur.com/healthcare-hashtags/icre2017/
#ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017
Hootesuite
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Hootesuite and other ancillary software
#ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017
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#ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017
Profile
• Photo
• Cover
• Positions
• Personal Statement
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#ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017 33
LinkedIn Posts
#ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017
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#ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017
Develop Your Strategy:
LinkedIn Twitter Instagram
Which social networks will you use?
#ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017
Thank You!
Questions?