CREDENTIALS

Content sheet

u About 9Yardsu Our Promiseu About the Foundersu Awards and Accoladesu What we dou Contact details

Who We Are

u 9Yards is a marketing consultancy driven by passion. Our key strength and specialization is in understanding your brand and creating custom marketing solutions.

u Our primary focus is to work closely with clients and help them succeed in setting and meeting their marketing goals. We offer total support and a commitment to communicate their ideas in a strategic, creative, and cost-effective manner. We specialize in end to end marketing services. Be it market segmentation, brand positioning, marketing strategy, creative concepts, internal communication, media identification, digital media presence, we do it all.

u We expertise in strategies to engage customers and improve business opportunities, both through retaining existing clients and attracting new patrons. Through a well-developed and targeted campaign, a successful marketing strategy and plan will help companies achieve defined and measurable goals.

We Promise

u To thoroughly understand the objective of the brands and develop customized marketing plans for them

u To help start-ups make a mark and reach out to the apt target audience in this cluttered market

u To ensure that the client gets the bang for the buck every time.

About the foundersNasir Imam

u Nasir is a highly skilled Marketing and SCM professional who comes with over 14 years of global market experience with strong work ethics. He played an important role in setting up the entire supply chain and marketing teams for Unisys in India. Nasir has got significant exposure to USA, Europe and LACR markets in private and public sector. Has worked closely with Brands like Tommy Hilfiger, RCE electronics, Unimetrix, Pine1 etc. and has won several prestigious awards during his tenure in corporate world.

u Nasir is committed to excellence by reducing the company’s total cost of ownership while increasing the return on investment through leveraging resources.

u Have been appreciated and rewarded for out of box thinking and providing innovative ideas to complex problems.

u He was awarded with the Best Manager and Target Achiever Award at Meridian group of companies. A team builder with a positive attitude and an exceptionally strong record in people development. Unmatched ability to motivate people towards a common goal and synergize teams.

About the foundersSanober Mannan

u A dynamic marketing enthusiast with over 12 years of hard-core marketing and advertising experience across Fashion & Lifestyle, FMCG, Mobile service providers, Bank/insurance etc. Has worked on brands like Britannia, Airtel, Titan, Tanishq , ING Vysya Bank, UB to name a few.

u Marketing and Advertising has never been a job for her. It is her passion. She is known for her great intuition and hold on the consumer’s nerve. It is this quality of her that has led to all the innumerous successful campaigns that she has handled over the years.

u Sanober is best known for her skills in Brand Consulting, Campaign Management, Marketing Plan, Media Plan, Digital and Blogger Activations.

u Her prudency of using the marketing budget is a rare quality not many marketers can boost off. Bang for the buck is what she believes in.

u Her love for the subject and her eagerness to help more and more brands to create a name for themselves has led her to start 9Yards Marketing Consultancy Pvt. Ltd.

u Sanober has won the prestigious Dream Team Award for her ‘outstanding contribution towards creating a new segment – IVA, Fine Fashion Jewellery.

u Dream Team is the highest order of an award from Titan Company given to teams which show exemplary effort, high degree of excellence and innovation.. The winners are chosen after a rigorous evaluation of all team efforts by a cross functional jury.

Her campaigns have won multiple awards for Tanishq

u Effies - 2 Gold, 3 Silver and 2 Bronze

u Economic Times award -retail launch of the year

u Emviesu Many Many Big Bang Awards

with 3 times the ward of Client of the Year.

u The Retail Jeweller Awardsu Franchisee India Awardsu Star Awards

Our Offerings

u Marketing Plan

u Segmentation

u Media Mix plan

u Creative approach

u Events

u Celebrity requirements

u Bloggers’ meet & Influencer program

u Brand tie-ups

u Video/AV

u Brand Positioning and Launch

u Consumer Insight

Marketing Plan

u Looking for an outsourced marketing manager on a project to project basis?

u We at 9Yards provide you the best of marketing brains in the country, and you don’t have to pay a huge amount for it.

u We can take care of your complete marketing requirements

Segmentation

u Huge amounts of time and money, without a clear potential for good ROI is a recipe for disaster, we help you clearly define your Target audience.

Media Mix Plan

u We ‘plan’ advertising campaigns that reach intended audiences, with the minimum amount of wastage.

u Media planning and buying with be made easier with the help of media experts at 9Yards.

Creative Approach

u We build an ecosystem of offbeat ideas and creative thoughts that help you stand out.

u Print ad

u Hoarding

u Leaflet

u Catalogue

u Look Book

u Website

Events

u We give you fully tailored marketing solutions – in the form of events whether it’s corporate functions, seminars, cocktails, mall/office activations, fashion shows or networking.

Events

Celebrity Requirements

u Need a celebrity for opening of your store or for endorsing your product? u We can help you choose and provide the right kind of celebrity both national

and regional for your brand.

Bloggers’ Meet & Influencer Program

u Bloggers today have become one of the most cost effective brand ambassadors.

u With thousands of followers across the country we can reach out to the relevant audience at low cost

u At 9Yards we can engage with the industry specific bloggers and conduct an event wherein we invite them and they cover the product or service across their social media platforms

Bloggers’ meets

Brand tie-ups

u Attract customers and engage your audience at an extremely low cost way whether it’s offline or online.

u We help you find the right kind of brand which shares a similar target audience as your brand and help you reach out to them at the lowest cost.

Video/AV

u Corporate video/AV

u Interviews

u Customer testimonials

u Product/Service video

Brand Positioning and Launch

u We create strategies and plans for the launch of a new brand, re-launch of an existing brand and promote a product or attract a new audience

u Unsure about branding? Create a visual identity that creates trust and familiarity with a consistent visual voice.

u Brand name

u Logo unit

u Stationary

u Website

Consumer Insight

u Our strategy is backed with in-depth research and understanding of the target audience and market sentiment.

u We specialize in primary research - one on one, focus group and competition analysis and can customize the same based on the client’s objective

Contact details

sanober@9yardsconsultancy.com

sanober.mannan@gmail.com

+91 9902817300

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