9.5 Group 2
description
Transcript of 9.5 Group 2
Patrick Jennings, Joseph Hearn, Harry Crook and Nadir
Fatalikhanly
This app is designed for the younger
generations such as teenagers or university students. It can also be used
by families and older people as the format is universal. The wide target audience means it has good market
potential and there is little competition. This app has the ability to discover
parks in any city. People moving somewhere new or visiting for the first time are always going to need a green
space. Maybe your out with your friends and want a picnic. Who doesn’t need a park!
The problem many people face is that they need to find a park but don’t know where
one is. They could have moved into a new area and be looking for the nearest park. In a large city it can be hard to find a peaceful place to
relax/play. If you’re at work, a park is the perfect place to find inner city tranquillity.
How does one go about finding a good park?
When one visits a brand new place or has recently started to get out and about in the local
area. The time to get involved in the community has never been
better! And what better way than to have a meeting than in a
wonderful park.
It’s easily used when out and about and can be used even if you don’t know where you are…
Our team, Rethink, is developing Park Finder
to help the younger generations find parks using GPS. Here is Harry talking about what it’s all
about!
VID_20140403_151642.mp4
There are little
competitors and the ones there are, are lacking in
accessibility, which is our number one goal to achieve. Our main
competitors are websites, not apps. These main
competitors are government websites who
wont be so competitive.
Our app has a simple and accessible feel to it
which will massively aid the developers. There are only a few pages and so this will lessen the amount of necessary code even
more. We have carefully thought about utilising google maps software in our app and
we feel that as many other apps already do this, it is therefore a cost effective strategy.
We have chosen to start off our app free,
however have certain features – to be added later – that will require a fee.
The actual app is fairly simple and so development costs will be kept
to a minimum.
Our marketing strategy is to make the app free and accessible to everyone. We will use word of mouth, sponsored on social
networking sites which are widely seen by the younger generation (our target
audience). We will use hand-out leaflets in cities to spread the word of our
fantastic and innovative idea.
We have been asking lots of
students about our idea and have been getting some great feedback. Additionally, we had experts from
the market leading technology firm Monitise who looked at our work
and gave a lot of very useful advice and a wonderful insight into the
app-developing world.