CSR Case StudiesAbbott LaboratoriesAbbott Laboratories is a global healthcare company with more than 70,000 employees worldwide and operations in over 130 countries. The Chicago-based company develops and produces nutritional products, laboratory diagnostics, medical devices and pharmaceutical therapies. Its vision and mission focus on improving people's lives by providing cost effective healthcare products and services. Abbott Pakistan started operations as a marketing affiliate of Abbott Laboratories in 1948. Today, it has 1,346 employees and two manufacturing facilities at Landhi and Korangi in Karachi. Continuous innovation, research and development at Abbott's worldwide facilities enable Abbott Pakistan to offer products and services focused on improving healthcare in line with the changing needs of its customers. The company is also working on implementing its global CSR standards in Pakistan, and actively supports and participates in disaster relief efforts and activities. “We view our commitment to global citizenship not only as a business responsibility, but also as an opportunity to improve lives around us. Caring is one of our core values and is all about making a difference in people’s lives. We have contributed to improving lives for more than 50 years, while strengthening the company and its communities for future generations,” says AsifJooma, Managing Director at Abbott Pakistan. 

Atlas Honda Atlas Honda Limited (AHL) is the leading manufacturer of motorcycles in Pakistan. It manufactures and markets the country’s largest selling Honda motorcycles in collaboration with Honda Motor Company, and also exports them to different countries. AHL is a joint venture between Pakistan’s Atlas Group and Honda Motor Company Limited of Japan. It was established in 1988 through the merger of two companies set up by the Atlas Group - Panjdarya Limited and Atlas Autos Limited. Aside from Pakistan’s biggest motorcycle manufacturing capacity, AHL has the largest in-house parts and tools manufacturing capability in the country at its two plants in Karachi and Sheikhupura (see fact file box). The company stays ahead of its competition by modernising operations, research and Honda’s unique technologies fit for Pakistani conditions. AHL has an expanding network of more than 1,600 sales service and spare parts dealers across Pakistan. It has set up Warranty & Training Centers (WTCs) in Karachi and Lahore that are conducting training courses for motorcycle mechanics and users. Mobile training facilities are provided in major rural and urban centers. “AHL prides itself in being a responsible corporate citizen. We have a strong focus on responsibility towards the society, customers, shareholders, employees and our business partners. Our modern systems and processes are reviewed periodically in line with the needs and requirements of modern day manufacturing. We feel it is our duty to protect the environment for future generations,” says SaquibShirazi, CEO of AHL. 

Barclays BankBarclays Bank has embarked upon building a comprehensive sustainability programme in Pakistan within a few months of its arrival in the country. After starting commercial operations in August 2008, the bank has already committed over PKR 25 million to CSR projects, and PKR 30 million to a global partnership with UNICEF to bring about a positive change. “Investing in the community is an important part of Barclays sustainability strategy. We believe our business will benefit from contributing to the development and sustainability of the communities we operate in,” says Shahzad Dada, Country Head and Managing Director of Barclays Pakistan. Barclays has been consistent in implementing and encouraging CSR projects for the past 13 years. It has demonstrated its global support to communities it operates in by investing in projects related to critical socio-economic development sectors such as education, entrepreneurship, financial inclusion and health. In 2007, Barclays invested £52.4 million in community projects around the world, and more than 43,000 employees were involved in fundraising and volunteering initiatives in 29 countries. “In 2008, Barclays Pakistan joined the global commitment and we are continuing this action in 2009 and the years to come. Barclays community investment programme is split into three themes; Banking on Brighter Futures, Looking After Local Communities, and Charity Begins at Work. The programme demonstrates best practice and leadership in corporate responsibility. Aside from providing financial aid, Barclays ensures that its employees play a vital role by volunteering to make a difference with their time and effort. The bank has provided relief to the

earthquake, bomb blast victims and recently the Internally Displaced Persons (IDPs) by joining hands with NGOs such as Hashoo Foundation and HOPE,” says Dada. 

Coca-Cola The Coca-Cola Company has invested $210 million in Pakistan since 2005 and its total investment is expected to exceed $250 million over the next three years. Coca-Cola Pakistan owns six bottling plants, provides 3,200 permanent jobs, 3,100 temporary jobs and creates more than 51,000 indirect jobs. Aside from the Coke brand, the company also manufactures and markets mineral water and juices (see box). Rizwan U Khan, Country Manager Coca-Cola Pakistan & Afghanistan says the sparkling beverages industry has a direct impact on more than 300 associated industries. The beverages industry contributed PKR 22 billion or 1.6 per cent of Pakistan’s GDP in tax revenues to the government in 2007-2008. Goods and services worth PKR 18 billion were acquired from associated industries, which created 30,000 direct jobs and provided indirect employment to 450,000 people in ancillary industries, distribution, sales and trade. “The beverages industry fuels the growth of local industries making freezers, coolers, glass and plastic bottles and other items. Coca-Cola is proud to be creating job opportunities and providing quality beverages in Pakistan. We believe in the potential for growth and progress in Pakistan and will continue to expand our business in the coming years. Our goal is to become and remain the leading beverages business in Pakistan,” says Khan. 

English Biscuit ManufacturersEnglish Biscuit Manufacturers (EBM) is Pakistan’s leading producer and supplier of biscuits and cookies. The company has been manufacturing and marketing the famous Peek Freans biscuits brand since 1967. Over the last four decades, EBM with an annual production capacity of over 80,000 tonnes and turnover of PKR 7.8 billion, has grown into a reliable provider of high quality biscuits. It employs more than 2,600 people at its production site at Korangi, Karachi, and its subsidiary in Hattar. EBM contributes over PKR 850 million to the national exchequer in taxes and duties each year. The company is among the pioneers of CSR projects in Pakistan. With a number of social welfare projects in education, healthcare, environment protection, infrastructure development and sports, EBM’s core values focus on giving back to the community, improving lives of the under-privileged and sharing the responsibility for social welfare and human development of Pakistan. “We dream of a company that cares about its customers, its employees, its community, and the environment we live in. We dream of a company that invests its resources in those around it who need it most and whose dreams cannot be fulfilled without support,” says Managing Director KhawarMasood Butt. 

Fauji Group &Fauji Foundation The Fauji Group comprises 13 companies that are leading businesses in agriculture, fertilisers, corn and cereal production, cement manufacturing, power generation, oil distribution and gas exploration, marketing, financial, security and overseas employment services. The Group set up the Fauji Foundation in 1954, as a charitable trust that has been proactively engaged in providing welfare services to the people of Pakistan. The Fauji Group has been contributing positively by working with its employees and people in local communities for the provision and uplift of facilities for healthcare and education. It contributes approximately PKR 36 billion each year to the national exchequer in the form of taxes and government levies.The CSR programme of Fauji Group aims at motivating and engaging communities by creating awareness on social welfare, and ensuring their effective participation in development projects. Nearly 80 per cent of the group’s profits are invested in development programmes through the Fauji Foundation to directly benefit communities in the areas around the group’s facilities across Pakistan (see box). With a welfare budget of PKR 3.5 billion, the Fauji Foundation runs a wide range of sustainable social protection and development programmes. To date, more than nine million people, about seven per cent of Pakistan’s population, have benefited from the foundation’s social welfare programmes.“The Fauji Foundation defaults on no payments and pays all its taxes and government levies. As a responsible corporate entity, Fauji Foundation and its group of companies believe in fulfilling their

moral commitments to the communities they interact with. We fully understand our obligations, we strategise and proactively endeavour to address the challenges faced by the communities we serve,” says Fauji Group Managing Director Lieutenant General Hamid Rab Nawaz. “Fauji Foundation’s objective is welfare. We raise funds to undertake high quality welfare activities aimed at improving the quality of life of our beneficiaries and the population in general. We strive to integrate CSR into our core business practices.” 

FritoLay Pakistan FritoLay Pakistan is the largest manufacturer of potato chips and snacks in the country. It runs a 14-acre snacks plant at the Sundar Industrial Estate (SIE) in the outskirts of Lahore, which manufactures Lays Chips, the leading global and local potato chips brand, Kurkure, Cheetos and Cravys snacks. The expansion of FritoLay’s business in Pakistan has led to additional investments by the company in upgrading production and human resource capacities. It has also been investing in developing a sustainable CSR programme, which aims at creating opportunities for economic growth, training, creation of knowledge and expertise for the communities the company operates in across the country.“CSR is the correct thing to do for our business. We believe in performance with purpose, achieving business and financial success while leaving a positive imprint on society. All FritoLay Pakistan products are manufactured by using 100 per cent halal ingredients and the snacks plant provides jobs to more than 600 men and women. We are committed to providing quality products and improving living standards of communities we operate in, our customers, our employees and our shareholders,” says Furqan Ahmed Syed, General Manager of FritoLay Pakistan. Corporate responsibility at FritoLay trickles down from its parent company PepsiCo, which contends that its responsibility is to continually improve all aspects of the world it operates in, including the environment, as well as the social and economic conditions to create a better tomorrow than today. PepsiCo is one of the world’s largest food and beverage companies, it employs more than 180,000 people worldwide and its products are sold in 200 countries. 

Getz PharmaGetz Pharma is one the fastest growing pharmaceutical companies in Pakistan and the biggest single exporter of medicines from the country. Since its inception in 1995, it has expanded its presence in South Asia, Central Asia, Southeast Asia, Asia-Pacific, the Middle East and Africa.Today, Getz Pharma is the sixth largest pharmaceutical company in Pakistan.  It employs more than 2,000 people and is involved in research, development, manufacturing and marketing of pharmaceutical, biotechnology and healthcare products. Of the 450 pharmaceutical manufacturing units in the country, Getz Pharma is the youngest company to win the Federation of Pakistan Chambers of Commerce & Industry (FPCCI) export trophy in pharmaceuticals for four consecutive years from 2005-2008.“We are sharing our success with the community at large, particularly with the underprivileged segment of the society. We are committed to community and social causes, and regularly invest in responsible corporate citizenship. We have passionately pursued philanthropic and non-commercial ventures and have made our presence felt by contributing towards social and economic development,” says Khalid Mahmood, MD & CEO of Getz Pharma. 

GlaxoSmithKline GlaxoSmithKline (GSK) is a research-based pharmaceutical company with its global headquarters in the UK, and operations based in the US. It employs around 99,000 people in over 100 countries, annually makes almost four billion packs of medicines and healthcare products, and controls seven per cent of the world’s pharmaceutical market. GSK’s vision and mission subscribe to improving the quality of human life by enabling people to do more, feel better and live longer. It produces medicines that treat major disease areas such as asthma, virus control, infections, mental health, diabetes and digestive conditions. About 25 per cent of the world's vaccines are supplied by GSK, and it is also developing new treatments for cancer.

“Responsible corporate citizenship is integrated at all levels of our work. It ranges from ethical research and development, environment protection and official marketing activities to community support and development. We have a global team of determined and dedicated professionals who want to make the world a better, healthier, happier place,” says Salman Burney, Chairman & Chief Executive of GSK Pakistan. 

Hinopak Motors Hinopak Motors Limited is one of the first companies in Pakistan to register with the UN’s Global Compact. The company’s Japanese heritage, pedigree, tradition and technology demanded that just like the rest of the business, CSR and giving it back to the people should also be taken seriously. Hinopakformalised its CSR activities through the formation of an eight-member Global Compact & CSR Committee in 2006 (see box).“We contribute our share as a responsible corporate citizen first through providing products and services that fulfill customers’ requirements, while also keeping in view the general public and the environment. We fulfill our responsibility and commitment through numerous initiatives in the form of human resource development, sports activities, donations, as well as environmental care and protection,” says HideyaIijima, Chairman and Managing Director of Hinopak Motors Limited.The company contends that even though CSR has taken off in Pakistan, a lot still needs to be done by businesses to participate in social, economic and environmental development initiatives. This could be achieved through engaging more companies, big and small, in various forums and awareness programmes and conferences to show the human face of business to the people. 

ICI PakistanICI’s presence in Pakistan predates the formation of the country in 1947 and the inception of ICI Pakistan as a public limited company in 1952. The Khewra Soda Ash Company, a predecessor of ICI Pakistan, set up a soda ash manufacturing facility in Khewra in 1944 with a capacity of 18,000 tonnes per year. This facility was built next to the salt range as rock salt and limestone; two key raw materials for manufacturing soda ash were readily available in the area. In 2007, ICI Pakistan had total turnover of PKR 25.97 billion and its profit before tax exceeded PKR 2.77 billion. Today, it is one of the largest quoted companies on the Karachi, Lahore and Islamabad Stock Exchanges with a paid-up capital of PKR 1.39 billion. The company has around 1,300 permanent employees and is a market leader in five businesses – Polyester, Soda Ash, Paints, Chemicals and Life Sciences. It also manufactures and sells a range of industrial and consumer products.“ICI Pakistan has, and continues to develop, a portfolio of businesses that are major players within their respective industries, bringing together outstanding knowledge of customer needs with leading edge technology platforms to provide superior products to its customers. Through these attributes, it aims to create superior value for ICI customers and shareholders, without compromising its commitment to safety, health, environment and the communities in which it operates,” says Waqar Malik, Chief Executive Officer of ICI Pakistan. 

Indus Motor Company 

Indus Motor Company (IMC) is the largest producer of Toyota Corolla cars in Asia and the most recognised automobile manufacturer in Pakistan. The company says it has retained its market leadership in the 1300cc-2000cc car segment by providing quality and safe vehicles, as well as by giving back to society through a wide range of voluntary support schemes and socio-economic initiatives that align its corporate activities with social progress and development.IMC has more than 10 million customers in Pakistan. Through its CSR programme, it has contributed over PKR 125 million in the last five years to health, education, welfare, environment and road safety projects. “Our CSR policy takes a holistic approach to engage all stakeholders and aims at demonstrating responsible corporate conduct in all our business activities. We try and select CSR initiatives that are sustainable, have a meaningful impact on society and a strong connection with our

business and core competencies.” says CEO ParvezGhias. “IMC aims to achieve corporate social integration by enhancing business competitiveness and social development,” he says. 

Mobilink 

Mobilink is not only Pakistan’s largest provider of Global System for Mobile (GSM) services with over 28 million subscribers, it is also working proactively to create socio-economic development opportunities for a maximum number of people in the country. As one of the largest and most successful subsidiaries within the Cairo-based Orascom Group, a leading telecommunications and real estate conglomerate in the Middle East & North Africa (MENA) region, Mobilink has been providing GSM services in Pakistan for over a decade. Its corporate culture is built on the belief that real business success is not just about profits measured in numbers, but also how those numbers are achieved.“Our corporate strategy reflects our commitment to sustainable business practices and balancing responsibility alongside growth and productivity. Our CSR goes beyond philanthropy and donations. We take into account the impact of our business decisions on all stakeholders and on the environment. We try to understand what is expected of us as a responsible corporation and then, where possible, to act on the insight in the larger interest of the community we live in,” says Rashid Khan, President & Chief Executive Officer (CEO) of Mobilink. 

National Bank of PakistanThe National Bank of Pakistan (NBP) is the largest commercial bank operating in the country and works as the agent to the State Bank of Pakistan (SBP) in places where the SBP does not have a presence. NBP is listed on the Karachi Stock Exchange (KSE). It sold 23.2 per cent of its shares to the general public through the stock market, while the government of Pakistan owns the remainder 76.8 per cent shares.The bank’s 60th annual report for the year ended December 31, 2009 shows an increase of 18 per cent in after tax profit to PKR 18.2 billion from PKR 15.5 billion in 2008. Earnings per share increased by 18 per cent to PKR16.92 and the bank prudently made provisions for non-performing loans by maintaining a healthy capital adequacy ratio of 16.9 per cent. Over the last six decades, NBP has made a tangible and visible contribution to socio-economic development by providing hundreds of thousands of jobs in cities and towns across the country at its branches and outlets, as well as by actively participating in and initiating community welfare and social development projects and programmes. 

Pakistan Petroleum LimitedPakistan Petroleum Limited (PPL) produces about 25 per cent of Pakistan’s total natural gas supplies, and contributes significantly to crude oil, Natural Gas Liquids (NGL) and Liquefied Petroleum Gas (LPG) production. PPL was established in 1950 as a public limited company by the UK’s Burmah Oil Company (BOC), which owned majority of PPL shares. In September 1997, BOC sold its equity in PPL to the government of Pakistan. In July 2004, the government sold 15 per cent of its shares in PPL to the general public through an Initial Public Offering (IPO).CSR in the form of community care and development initiatives at PPL dates back to 1956. The company set up Sui Model School (SMS) at Pakistan’s largest gas field Sui for the children of staff and local residents. SMS was gradually extended and upgraded to a secondary school and recently to a degree college. It is one of the best educational institutions in Sui. The 55-kilometre Sui-Kashmore Road was built twice by PPL between 2005 -2008 to facilitate local communities, especially women, in travelling outside Sui for healthcare, business and other work. “Most PPL operations are located in far-flung areas with large populations deprived of basic infrastructure, education, health facilities and options for making a living. PPL has developed bridges, culverts, roads, water and gas supply networks that have improved living standards of local communities and productivity of the company,” says Khalid Rahman, Chief Executive of PPL. 

Pakistan State Oil Pakistan State Oil (PSO) was set up on 30 December 1976 through the merger of Premier Oil Company Limited and State Oil Company Limited. The corporate structure was revamped in 2004 and today PSO plays a crucial role in meeting Pakistan’s rising demand for petroleum products. It is a major fuel supplier to the aviation, railways, power generation, armed forces and the agriculture sector. It also provides Jet Fuel to Refueling Facilities at nine airports in Pakistan and ship fuel at three ports.PSO serves more than 2.8 million customers every day and is the market leader in Pakistan’s energy sector with the largest network of 3,620 retail outlets - 3,384 for retail customers, 53 for the agriculture sector and 183 for bulk customers - which make it the biggest oil marketing company in the country involved in storage, distribution and marketing of petroleum products.  “PSO is proud to be a crucial enabler in energising the economy of Pakistan and feels strongly about its duty towards the social dimensions of the communities around its areas of operations. As the largest public sector organisation we are cognisant of our national, social and moral obligations and are determined to making a positive difference in the standards of living and economic well-being of society,” says Managing Director IrfanQureshi. 

Pakistan Steel MillsPakistan Steel Mills Corporation (PSMC) is the only integrated iron and steel industrial complex in Pakistan. It was set up at a cost of PKR 24.7 billion and has capacity to annually produce 1.1 million tonnes of steel, which could be expanded to up to three million tonnes a year. It currently meets 16-20 per cent of Pakistan’s demand for steel products and produces flat steel products including billets, slabs, hot rolled coils, cold rolled coils, galvanised sheets, coils, formed sections and corrugated sheets.PSMC’s unloading and conveyor system at Port Qasim is the third largest in the world and its industrial water reservoir, with capacity of 110 million gallons per day (mg/d) is the largest in Asia. A 2.5-kilometre long seawater channel connects the seawater circulation system to the plant site and consumes 216 mg/d of seawater. The Pakistan Steel Complex or Steel Town covers an area of 18,600 acres - with a 10,390-acre main plant, an 8,070-acre township, and a 200-acre water reservoir.“PSMC is committed to fulfilling its social and environmental responsibilities. We are continuously adding facilities and supporting projects for the welfare of our workforce and neighbouring communities. PSMC has provided modern sports facilities and a new running track has been made available to the inhabitants of Steel Town. With an active plantation and forestry programme we have transformed barren land into beautiful forestry and parkland,” says PSMC Chairman ShamshadQureshi. 

Pakistan Telecommunication CompanyPakistan Telecommunication Company Limited (PTCL) is the largest telecommunications company in the country, providing basic voice telephony, data, internet, video-conferencing and carrier services to individuals, families and businesses. PTCL will remain the people’s first choice of communication in the future. In April 2006, the Emirates Telecommunication Corporation (Etisalat) of the United Arab Emirates (UAE), which assumed management control of PTCL under a $2.6 billion deal that gave Etisalat a 26 per cent stake in PTCL. The successful privatisation of PTCL ushered in a new era of development for telecommunications in Pakistan.“PTCL is determined to improve and build a good relationship with its customers by providing novel and superior telecom products and services and meeting their expectations. PTCL is a socially aware and responsible entity furthering worthy causes that contribute to the lives of individuals and help improve standards in society as a whole,” says President and CEO WalidIrshaid.Irshaid says as a socially responsible corporate entity, PTCL has been supporting various social causes including culture, sports, music, environment and general welfare. PTCL’s CSR activities and new initiatives also focus on the development of its staff so that they could take on positions of higher responsibility in the organisation to sustain its growth and expansion for the benefit of society and its shareholders in the years to come.

 

Pakistan Tobacco CompanyPakistan Tobacco Company (PTC) is a subsidiary of British American Tobacco. It started its tobacco manufacturing operations in Pakistan from Islamabad in 1947 and has decades of sustainable ties with tobacco farmers and suppliers through its factory sites and leaf areas in Punjab and the North West Frontier Province (NWFP). PTC’s close links with the farming communities and suppliers have resulted in a large number of CSR projects. PTC says it is striving to make a positive difference by meeting basic community needs such as clean drinking water, quality education, health advice and medication, as well as reforestation and recreation spaces in congested urban localities.“PTC is committed to helping the communities that have given us so much over the years. We believe that without the help of the people who work for us and with us, we could not have come this far. Our unique philosophy and initiatives towards improving the lives of people we interact with are a testament to this belief and, with the continuing support of our communities, will carry us forward to greater success,” says Nick Hales, Chief Executive Officer (CEO) of PTC. 

Proctor & Gamble Procter & Gamble (P&G) has been operating in Pakistan since 1991. For more than a decade now, Pakistanis recognise P&G as one of the leading consumer goods company in the country producing high quality household brands such as Ariel, Pampers, Always, Pantene, Head & Shoulders and Safeguard.  “P&G’s purpose as a company is to improve consumers’ lives now, and for generations to come. Through efforts such as our Children’s Safe Drinking Water programme, we are helping to save lives in places where our help is needed most,” says out-going CEO Alan George Lafley.P&G is creating awareness on health and hygiene as well as improving living standards of children in need across Pakistan through its global Corporate Cause platform - Live, Learn and Thrive – that aims to reach 300 million children worldwide by 2012.  Children are being enabled to learn by providing them access to places and tools for learning. To help them thrive in life, P&G is providing access to programmes that build self-esteem, life and interpersonal skills. 

Shell Shell has had a presence in the subcontinent since 1898.  In Pakistan, the company has been playing a leading role in bridging the growing gap between demand and supply of energy. It has a stake in Pakistan Refinery, LPG distribution and a 26 per cent share in the white oil pipeline from Karachi to Pak Arab Refinery Company (Parco) facilities near Multan.Chairman & Managing Director, Zaiviji Ismail bin Abdullah, says the company conducts its business based on Shell’s global business principles that are transformed into Shell Pakistan’s practical business plans, and drive continuous improvement in business through the integration of economic, social and environmental factors. “We commit to contributing to sustainable development by balancing our short and long term interests, and by integrating social considerations into our decision-making,” says Zaiviji. “Our core values of honesty, integrity and respect for people are at the heart of the way we manage our business,” he says. 

Sui Southern Gas Company Sui Southern Gas Company (SSGC), Pakistan's leading integrated gas utility is engaged in transmission and distribution of natural gas, as well as the construction of high pressure gas transmission and low pressure gas distribution systems. With over 3,000km of high-pressure gas transmission pipeline and more than 30,000km of distribution network extending across the two southern provinces of Sindh and Balochistan, SSGC is meeting the energy requirements of more than 1.9 million customers under a comprehensive gas development plan.SSGC started operations in 1954 as the Sui Gas Transmission Company (SGTC). The company has a sound financial base and an annual turnover of over $1.2 billion. It delivers around 1,400 million cubic

feet a day (mcf/d) of natural gas to 2,800 industrial units including several large power plants, and 19,000 commercial organisations in more than 1,000 towns and villages. The company buys gas in bulk from 12 international and local Exploration and Production (E&P) companies for distribution across its franchise areas. The nature and geographical size of SSGC’s operations makes it imperative that the company builds close relationships with people in the communities it operates in. “CSR is an abiding commitment at SSGC and is undertaken in spirit and action. Our CSR programme seeks to benefit the communities in our franchise areas - Sindh and Balochistan – by uplifting education, health, and environment. Our overall objective is to benefit the community at large and to operate as a responsible and good corporate citizen,” explains SSGC Chairman Salim Abbas Jilani. 

Telenor Telenor Pakistan launched its mobile telecommunications services in 2005 and is now the second largest operator in the country. It is a wholly-owned subsidiary of the Oslo-based Telenor Group, listed on the Oslo Stock Exchange. The Telenor Group started out as a public company in Norway in 1855. Today, it has more than 170 million mobile subscriptions through operations in 13 countries and a combined workforce of about 40,000 people. Aside from being a leading global provider of telecom services, Telenor has been at the forefront of CSR in each market it operates in.“We believe in taking responsibility for our actions, in affecting change through technology, and in helping communities help themselves. All our initiatives, programmes, projects and business functions act responsibly, maintaining a balance towards all stakeholders,” says Jon Eddy Abdullah, Chief Executive Officer (CEO) of Telenor Pakistan. Jon says that each industry should consider its challenges and opportunities to best contribute to social and environmental objectives. CSR projects make a bigger impact if they directly contribute to making a positive difference in the lives of ordinary people. 

Tetra PakSweden's Tetra Pak started operations in Pakistan in 1982. Last year it produced 3.8 billion packages at its facility inside the Packages Limited factory in Lahore. Pakistan’s large indigenous consumer market and rapid growth in the dairy and beverage industry has encouraged Tetra Pak to invest €90 million in a new plant at the Sundar Industrial Estate in Lahore. The 42-acre facility will produce eight billion packages per year that could be doubled to 16 billion.Tetra Pak’s CSR programme in Pakistan focuses on promoting education, women and child healthcare, skill development and the overall development of the dairy industry. Tetra Pak has also been encouraging the media to take up environmental issues and has set up long-term environmental development projects with government and non-government organisations to raise awareness and encourage positive action. “From competence development to improving the environment, generating jobs, poverty alleviation and improving educational facilities to building consumer awareness, Tetra Pak carries out CSR activities across the packaging and milk supply chain in Pakistan,” says Azhar Ali Syed, Managing Director of Tetra Pak Pakistan.Syed says CSR could play a pivotal role in expediting socio-economic development in Pakistan. “More companies are committing to responsible business practices. However, what is needed, and is lacking to an extent, is a visible commitment to CSR. Companies need to incorporate CSR into strategic business planning and attract support from multinational partners and international sources of capital to promote community development on a wider scale,” he says.

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