9 MAJOR TYPES OF

ADVERTISING

INTRODUCTION:

ADVERTISING Is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action.

Source: en.wikipedia.org

BRAND ADVERTISING

most commonly seen type of advertising wherein brands (products / services) make an effort to establish long term identity or image in the minds of its target (branding).

RETAIL OR LOCAL ADVERTISING

is an advertising done by local stores that directly states availability of product or services. This aims to encourage traffic to come into the store.

POLITICAL ADVERTISING

a form of advertising that promotes politicians.

also a form of campaigning used by political candidates to reach and influence voters.

DIRECTORY ADVERTISING

a type of advertising that shows a listing of companies, products or services. The most popular type of which is the Yellow Pages

DIRECT-RESPONSE ADVERTISING

 a direct way of stimulating a response, usually a sale, through direct contact to prospect via mail, telephone, e-mail and now short messaging system (SMS).

BUSINESS-TO-BUSINESS ADVERTISING

 a type of advertising that focuses on a certain niche in the business industry (retailers, wholesalers, distributors or industrial / professional brackets).

INSTITUTIONAL ADVERTISING

otherwise known as Corporate Advertising, wherein the message is focused on establishing a general look or identity of a company into the minds of the target audience.

PUBLIC SERVICE ADVERTISING

 the message communicates in behalf of a good cause or prevention of a bad situation from happening.

INTERACTIVE ADVERTISING

advertisements run by webpages or via digital media.

SOURCE:

http://www.reybelen.com/advertising/9-major-types-of-advertising/