82Mercer Jan. 15-16, 2013 Opening Remarks: Laura Rich (CEO, co-founder)
-
Upload
toby-underwood -
Category
Documents
-
view
213 -
download
0
Transcript of 82Mercer Jan. 15-16, 2013 Opening Remarks: Laura Rich (CEO, co-founder)
![Page 1: 82Mercer Jan. 15-16, 2013 Opening Remarks: Laura Rich (CEO, co-founder)](https://reader030.fdocuments.us/reader030/viewer/2022032805/56649ee45503460f94bf3c2f/html5/thumbnails/1.jpg)
82Mercer • Jan. 15-16, 2013
Opening Remarks:Laura Rich (CEO, co-founder)
![Page 2: 82Mercer Jan. 15-16, 2013 Opening Remarks: Laura Rich (CEO, co-founder)](https://reader030.fdocuments.us/reader030/viewer/2022032805/56649ee45503460f94bf3c2f/html5/thumbnails/2.jpg)
We’re All Back
Thank you!
![Page 3: 82Mercer Jan. 15-16, 2013 Opening Remarks: Laura Rich (CEO, co-founder)](https://reader030.fdocuments.us/reader030/viewer/2022032805/56649ee45503460f94bf3c2f/html5/thumbnails/3.jpg)
Pre-Tipping Point
early innovators
mainstream adoption
corporate experimentation
![Page 4: 82Mercer Jan. 15-16, 2013 Opening Remarks: Laura Rich (CEO, co-founder)](https://reader030.fdocuments.us/reader030/viewer/2022032805/56649ee45503460f94bf3c2f/html5/thumbnails/4.jpg)
2013 and 2014Bundled SMB Offerings
Check-ins
Deals
Payments
Content
Listings
Maps
Geo-fencing
Loyalty
Innovator OR Forward-Thinking
Corporation
...and more
![Page 5: 82Mercer Jan. 15-16, 2013 Opening Remarks: Laura Rich (CEO, co-founder)](https://reader030.fdocuments.us/reader030/viewer/2022032805/56649ee45503460f94bf3c2f/html5/thumbnails/5.jpg)
The Dominance of Data
• Profiling Audiences and Locations
• Merchants Utilizing More Intense POS Data
• Tools That Convert Data into Visual Stories
• Platforms Using Data to Surface Social ContentThe Nate
Silver Moment?
![Page 6: 82Mercer Jan. 15-16, 2013 Opening Remarks: Laura Rich (CEO, co-founder)](https://reader030.fdocuments.us/reader030/viewer/2022032805/56649ee45503460f94bf3c2f/html5/thumbnails/6.jpg)
Opportunity Abounds
![Page 7: 82Mercer Jan. 15-16, 2013 Opening Remarks: Laura Rich (CEO, co-founder)](https://reader030.fdocuments.us/reader030/viewer/2022032805/56649ee45503460f94bf3c2f/html5/thumbnails/7.jpg)
Street Fight Summit NYC
• Mobile Opportunities
• Data’s Potential
• What’s Next for Hyperlocal Publishing
• Bundled SMB Services
• The Sales Recruiting Pain Point
![Page 8: 82Mercer Jan. 15-16, 2013 Opening Remarks: Laura Rich (CEO, co-founder)](https://reader030.fdocuments.us/reader030/viewer/2022032805/56649ee45503460f94bf3c2f/html5/thumbnails/8.jpg)
Thank You to Street Fight Summit Sponsors