How Campbell’s #SocialPR Model Converts Viewers to Users

Donnetta Campbell has unlocked the “social” social media. As the digital landscape surges in all directions, Campbell bridges the disconnect across this field as it evolves into a multi-generational tool, orchestrating real-time and virtual live events of any category that consistently generate 100 to 600 million impressions.

Combining case histories for 2014 and 2015, Campbell has created a total of 2,038,716,083 impressions on twitter and 9 billion in Times Square w NASDAQ.

Campbell’s #SocialPR strategy creates an authentic model that is impossible to ignore. On social media, the advertisement is part of the process, because it is not to a viewer; it is to a user. The person actively controls every moment, scrolling, clicking, and reading their way through their digital world. When they see something of interest, they automatically appraise it, because unlike a commercial, they cannot look away or tune it out. It is right in front of them, and they must make a decision. Campbell’s approach is tailored to ensure that what she pushes through her networks allows for the placement of a corporation within the network without coming off as mere filler to the user. The message is reliable and immediately imprints with the user. 

The #SocialPR model has been built upon handcrafting and maintaining foundational personal networks and then individualizing the most effective channels to market content for each cause. These networks are then molded to fit the channel. Melding these seemingly separate entities together (that have already earned the trust of their followers) forms influential and guiding “thought leaders” such as C-Suite, NGO directors, and top academics.. The #SocialPR model is iterative. Every accomplishment boosts all of the umbrella networks’ reputations, strengthening them so that Campbell can mold them into even stronger influential forces in future campaigns. 

In these movements, Campbell calls upon her background of over twenty years spent in a public relations global agency career to establish social touch points through “shareable moments”. Her status as a “connector” is forged through her created ecosystem of thought leaders that are invested in one another and whose causes support and build upon each other. Their earned-influence personal brand platforms are built on peer-to-peer community ecosystems, branded hashtag campaign orchestration, and strategizing through the #SocialPR network. This one of a kind model successfully drives hashtag-driven marketing brand campaigns, i.e. P&G #LIKEAGIRL’s platform. Case History Summary to follow and detailed stats for each upon request.

2015 Hashtag Campaign Impressions Summary 

2015 Total Impressions: 1,488,630,748Avg. 9,7897,559 per event

Total Tweets: 122,087Avg. 8,047 per event

Total Contributors: aprox. 63,693 9minus 3 events N/A)

Avg. 5,359 per eventTotal Accounts Reached: 258,087,791

Avg. 16,702,422 per event 

Summaries of 2015 Case Histories To Date 1

The Harry Walker Speaking Agency First Month Effort Powerful Influencer Hashtag Launch Report announcing Bono & Former Israeli PM exclusive content, Wikipedia CEO interview on HWA You Tube channel & former Twitter CEO as a new client - July 29, 2015Hashtags - #TPO - #HWAspeaks - #HWAspeakers - #HWAspkrTotal Tweets – 1377Total Contributors – 650Total Twitter Accounts Reached – 7,779,392Total Impressions – 17,167,363

Tribeca Disruptive Innovation Awards & Anti-Summit with Tribeca Film FestivalApril 23-24, 2015Total Tweets:  47,225Total Contributors:  17,680Total Accounts Reached: 112,039,584Total Impressions: 583,199,051

Presented In Partnership with UN Global Compact - #GDLE2015United Nations HeadquartersTechnology, Women, and People With Different AbilitiesMillennials Making Global ImpactInspirations UnpinnedMay 21, 2015Total Tweets – 6,759Total Contributors – 642Total Accounts Reached – 6,695,574Total Impressions – 150,819,452

United Nations Impact Leadership “Women, Technology, and Social Innovation: Creating The Future of Inclusive, Sustainable Economies”March 25, 2015Total Tweets —10,017Total Contributors — 32,966Total Accounts Reached: 13,689,909Total Impressions: 136,767,033 

Global Event 9 Movie Screening & High Level Policy SummitsClient: Jeff Skoll’s Participant Media & Fox Searchlight Pictures Website: EProvStudio.com Ireland, England, Washington, New York, BrusselsAggregated to May 13, 2015 Total Tweets – 7,207Total Contributors – 3,952Total Accounts Reached – 17,801,749Total Impressions  – 119,622,885

Oppi Festival - A Global Learning FestivalNew York City May 15th – 16th Total Tweets - 13,929Total Contributors — 1,314Total Accounts Reached — 8,280,734Total Impressions — 118,275,683

Social Media WeekendNew York City Sponsored by: Sree Sreenivasan - Chief Digital Officer, Metropolitan Museum of ArtTwitter Social - #smwknd June 19th – June 20th, 2015Total Tweets – 10,100Total Contributors – 1,492Total Accounts Reached – 8,922,358Total Impressions – 109,159,028

The Boston Film Festival Sponsors #TheVoiceBoston NBC & OTB FestivalTwitter Campaign BostonJuly 15th, 2015Twitter Campaign Total Tweets – 10,215Total Contributors – 3,624Total Accounts Reached – 52,907,247Total Impressions – 99,165,325

The Voice NBC BFF Event Instagram Campaign #TheVoiceBOSTON - #BFFtheVOICE - #BFFVoiceNBCPosts – 85Comments – 1701Likes – 27,832Contributors – 26Reach – 227,956Total Impressions – 557,202

Rubin World Education – Month to Month Article Support May, June, July 2015Total Tweets – 3,279Total Contributors – 261Total Accounts Reached – 3,420,899Total Impressions – 43,205,828

City Kids NYC FoundationCity Kids Sell Keith Haring Liberty Banner Event at Statue Liberty 4th of JulyJuly 1st – July 5th LaunchTotal Tweets – 3,946Total Contributors – 1,642Total Accounts Reached – 7,329,958Total Impressions – 40,751,603

Games For Change – European Festival #g4ceurope in ParisJune 15, 2015Total Tweets – 1088Total Contributors – 363Total Accounts Reached – 6,041,434Total Impressions   – 24,787,237

The Boston BladesCLARKSON CUP 2015 Tournament – Toronto, Ontario, CanadaMarch 6th – March 10th 2015Total Tweets - 4,406Total Accounts Reached - 5,753,296Total Impressions - 20,804,630

One Ocean UN Symposium United Nations HeadquartersMarch 5th 2015Total Tweets - 741Total Accounts Reached — 1,146,409Total Impressions — 13,291,476

Impact Leadership United Nations – July 8th 2015Incomplete Social Reporting – event hashtag #Action2015 not trackedAggregated from July 22nd 2015 – Total Tweets – 1500Total Contributors – 441Total Accounts Reached – 4,854,209Total Impressions – 7,809,053Games For Change – Twitter Account ActivityJune 22nd – July13th 2016Total Tweets – 298Total Contributors – 150Total Accounts Reached – 1,425,023Total Impressions – 3,247,899

2014 Event Summary

Total 2014 Impressions: 650,085,3359 days client exposure on NASDAQ Billboard&Tower 25 x’s 1billion impressions a day

Avg. 137,515,418 per event 108,347,555Total Tweets: aprox. 20,444 23,684

Avg. 5,111 per event 3,947Total Contributions: aprox. 6,3826,667

Avg. 1,596 per event 1,111Total Accounts Reached: aprox. 47,777,594 52,005,158

Avg. 11,944,399 per event 86,677,526

Claudia Chan #SHESummit 3 day Conference/85 SpeakersJune 5th – June 13th 2014Total Tweets – 11,231Total Contributors – 2,329Total Accounts Reached – 20,883,739Total Impressions – 197,882,390

University Of Oxford’s “Women In The World Economy” #PowerShiftForumDate: Nov 9-10 2014Location: Oxford University This event was combined with The She Summit for a total of 300 Million Impressions

Power Shift Forum #SDG Petition Presented at The United Nations  Total Tweets - 240Total Contributors - 85 Total Accounts Reached – 1,227,564Total Impressions – 5,023,665

The Boston Film Festival September 2014Total Tweets – 3,506Total Contributors – 1,943Total Accounts Reached – 5,937,341Total Impressions – 38,879,280Conversations With Men: Wall Street And Finance "Engaging Men In Moving More Women Up In Leadership Positions" The New York Times Headquarters December 8th, 2014Total Tweets – 596 Total Contributors – 110Total Accounts Reached – 956,514Total Impressions – 13,300,000

Nasdaq #IgniteYourAmbition Holiday Times Square Billboard CampaignFeatured 7 clients and social efforts generated social generated 200 million impressions and Nasdaq Tower & billboard exposure valued over a a billion impressions during the 10 day campaign.Tweet-chat for TEDMED Jay Walker APP launch w Michelle Obama’s @LetsMove Campaign Partnership for a Healthier America (PHA) hosted an hour-long Twitter Chat w/ Del Monte, Let’s Move!, the Food Network, Advocate Kelly Le Brock  and No Kid Hungry. July 31, 2014Total Tweets - 3,000  Total Contributors – 200Total Accounts Reached – 3,000,000Total Impressions – 95,000,000

Thank you For Your Consideration Donnetta Campbell 646.532.1512 DonnettaCampbell@Me.com

Areas of Expertise:~Orchestrates Corporate and Personal Brand Digital Platforms  ~Architecture of “Peer to Peer” Community Eco-Systems  ~Creates Social-Fueled Hashtag Marketing Campaigns (100-600 Million Impressions) ~Creating Unique Engagement Models That Convert Viewers to Users ~Curated Events 2015 Pop Up Communities ~Amplifying Personal & Corporate Brands Through #SocialPR    Biography & References  http://bit.ly/DCBio