80% of Canada’s top retailers’ local listings are inaccurateAre your online listings creating confusion for customers? 8 key tactics to establish an effective local digital presence

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Canada’s top retail brands excel at brand

advertising at the national level. But when it

comes to driving local customers into local stores,

a different strategy is required, and not all the top

retailers are getting it.

Mediative's partner, Placeable, has developed the

NatLo™ using its proprietary platform,

WorkbenchTM. NatLo™ refers to ‘National-to-Local’,

and it is a score that is applied to businesses who

have multiple local stores, spread nationally. It

is an authoritative measure of a company’s local

digital marketing performance across four critical

dimensions noted below. Brands receive a score

from zero to 100 for each of the four dimensions –

Depth, Reach, Visibility, and Precision. The scores

are weighted and combined into a single overall

score – the NatLo™ Score. The presence of three

crucial local tools are also assessed as part of the

overall grading - an indexible online store locator,

local landing pages, and a mobile store locator.

Brands with high NatLo™ scores have positioned

themselves digitally to perform effectively within

their local markets, drive consumer awareness,

achieve online and mobile visibility, and capture the

most web traffic and store visits.

Together with Placeable, Mediative has created

a ranking of 25 of the top retailers in Canada

based on their NatLo™ score. Some brands are

performing better than others, and this report

details who those brands are and what they are

doing to succeed. Also included are the brands who

are struggling, and what they are doing wrong, or

what they are not doing. Tips are provided for local

businesses to increase their local online presence

in order to drive more in-store traffic.

National retailers struggle with local marketing

ExampleThe $3.38m Annual Cost of not being found online Consider a 1,000 location clothing retailer with a $65 average daily ticket. Just

one missed visit per week, per location, would equate to $3.38M per year in

missed revenue.

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Why Local Matters for Retailers

Key Findings

25 of Canada’s Top Retailers and their NatLo™ Score

The 4 Dimensions of the NatLo™ Score

What this Means for Brands

∠ Depth

∠ Reach

∠ Visibility

∠ Precision

How do Local Canadian and US Businesses Compare Digitally?

Comparison by Retailer Subcategory

What Can Local Canadian Businesses do to Improve?

Conclusion

Contact

Sources

Content

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4

Retailers are local, and customers are local. Despite

all the hype around online retail spending growth,

the fact remains that offline spending on products

and services currently accounts for 93% of all retail

spend(1).

Local retail spending is, however, heavily impacted

by search and the internet in general. Forrester

reports that by 2020, 45% of offline sales will be

influenced by the Web(2).

Canadian consumers use search engines heavily

to find local information - but they do not like to

search very deeply. Research by Mediative in 2014(3)

found that 84% of page clicks on a Google Search

Engine Results Page (SERP) were to an area of the

page above the 4th organic listing, and only 1% of

clicks are on the ‘Next‘ button to view the next page.

Ranking highly, and dominating the top rankings

with your listings is therefore critical for your

customers to be able to find you in an online search.

But it’s not just about visibility in the search

engines. Undoubtedly, inconsistency in your listings

and therefore inadequate syndication of location

data across the third party ecosystem leads to

less authority, poor placement in search engine

results, and the loss of online site visits. However,

inaccurate, inconsistent and/or omitted location

data across different online channels can also

lead to frustration from potential customers. They

are then less inclined to visit the location, and

the business misses the opportunity to build a

customer base. Plus, if your customers can’t find

you, they are likely to be finding your competitors

instead, leading to lost revenue for you.

The impact of local online search behaviour,

combined with user expectations for accurate

information makes local strategy of paramount

importance for retailers. Local listings are a

fundamental component of a solid local SEO

strategy.

Why local mattersfor retailers

"Stakeholders in charge of large multi-location

businesses often remain blind to the revenue

growth opportunities available. They continue

to operate as if they’re doing fine and nothing

has changed with the Internet and user

behavior in the last 2-3 years. It’s a remarkable

phenomenon." (4)

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Why local mattersfor retailers

Today’s local searcher is also increasingly more

mobile. Mobile users are on-the-go, using their

phones for a variety of different purposes. Mobile

searchers want a solution to their problem right

here, right now.

According to a recent survey, of all purchases made

as a result of a mobile phone search, 73% were made

in store, vs. 16% over the phone, and 11% online(5).

Search engines, and search destinations, are the

most common starting point for mobile research.

Google reports 48% of people start a mobile

search on a search engine(6) and Canadians have

downloaded the Yellow PagesTM app on smart phones

6+ million times.

Local searches on a mobile device are generally for

three main pieces of information:

∠ Business hours

∠ Directions to a local store

∠ Local store address

Moz lists 20 Local Search Ranking Factors, and 12

are directly related to Listings Management(7).

The importance of ensuring your online presence is

clean, consistent and complete simply cannot be

underestimated.

89% of Canadian smartphone users search for

local information(8), and 67% of consumers use

smartphones to find store locations.(9)

56% of consumers use search engines to locate

nearby retailers, and 50% of consumers visit a

store within 24 hours of a local search.(10)

57% of people want a retailer within 5 miles/8

kms of their current proximity.(10)

18% of local searches on a smartphone lead to a

purchase within a day.(10)

71% of first-time business visitors research and

confirm the location online before leaving, and

22% get location details from their smartphone

while on the way.(11)

67% of consumers say they lose trust in a brand

if they get lost on the way to a location because

of an incorrect address listing.(11)

31% of consumers blame the brand if data is

missing on third party sites.(11)

43% of online listings have a missing or

inaccurate address(12) and 18% of online listings

have a missing or inaccurate phone number.(12)

HOWEVER

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Key fi ndings

∠ In this analysis of 25 of Canada’s top retail brands, 7 (28%) did

not have local landing pages on their website, a key component

of local SEO strategy needed to rank higher in search engines

and get more traffic.

∠ Of those that did, 72% failed to provide any content over and

above the basics of name, address, hours and phone number

on their location pages. Engaging local content on local pages

increases a brand’s visibility on the search engine results page,

and ultimately drives more traffic to the website and in-store.

∠ When it comes to Facebook location data, 90% was either

inconsistent or missing, and 75% of Google+ location data was

either inconsistent or missing. Inadequate syndication of

location data across the third party ecosystem leads to poor

placement in search engine results and the loss of online site

visits.

∠ Only 8% of map pin placements were ‘good’ with 92% being

‘fair’ or ‘poor’. Inaccurate pin placements lead to customer

frustrations, and a stronger chance customers will visit

competitors’ locations.

Key finding

The top 25 US retailers outperformed retailers in Canada by over 28%. Canadian retailers are weak in comparison.

Key finding

Across 25 of Canada’s top retailers, on average 80% of all third party site listings are inconsistent, inaccurate, or missing information.

The listings accuracy of Canadian retail brands is weak.

Not one of the brands we analyzed was excelling at maintaining accurate and consistent information across multiple channels.

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25 of Canada’s top retailers and their NatLoTM score Company NatLoTM score

Jean Coutu 60

Walmart (Canada) 60

RONA 58

Lululemon Athletica 57

Real Canadian Superstore 55

Staples (Canada) 55

Loblaws 54

Sobeys 53

Best Buy (Canada) 50

Safeway (Canada) 50

Canadian Tire 50

Lowes (Canada) 49

HomeSense 48

Winners 48

Rexall 48

Shoppers Drug Mart 47

Costco Wholesale 45

Sears (Canada) 45

Home Depot (Canada) 42

Reitmans 42

Dollarama 41

Hudson's Bay Company 40

Ardene 34

Home Hardware 34

La Senza 26

Brands doing well

Improvement needed in

several areas

Significant improvement

needed

Immediate local strategy

required

This analysis uses publicly available

data that has been analyzed using

Placeable WorkbenchTM.

Note: There is no publicly available definitive list of the top 25 retail brands in Canada, therefore this is a list of 25 of the top retail brands in Canada by revenue, as reported by theglobeandmail.com, huffingtonpost.ca, and ctvnews.ca. Other Canadian brands may be considered higher ranking in terms of revenue than those listed in this report.

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The 4 dimensions of Placeable's NatLoTM score

Depth (Depth and accuracy of published location content):

Brands that achieve exceptional Depth deliver a

better customer experience with richer content

about their locations and offerings. Greater Depth

also produces higher online to offline conversion

rates and supports other marketing calls-to-action.

Sample of evaluation criteria

Richness and completeness of site information.

For example, name, address, phone number,

descriptions, services, photos, calls-to-action, etc

Reach

(Data consistency and coverage across third party

sites): Brands with outstanding Reach can be found

by consumers across a range of search engines,

social sites and apps. Poor Reach can lead to

consumer confusion and misallocated marketing

investments.

Sample of evaluation criteria

Presence, completeness and accuracy of location

data on third party sites such as Google, Facebook,

Factual, Foursquare, and Yellow Pages directory site

(YellowPages.ca)

Visibility (Website effectiveness in search/discoverability):

Strong Visibility produces higher search engine

rankings and greater traffic. It also supports

authoritative indexing by search engines and

enables brands to achieve multiple listings in

search results. Brands with poor Visibility surrender

more traffic to directories and competitors.

Sample of evaluation criteria

∠ Site structure

∠ Page optimization

∠ Web and mobile site performance

Precision (Geographic accuracy of location data): Superior

Precision enables customers to efficiently navigate

to a brand’s location. It also supports accurate geo-

targeting for digital campaigns. Failure to ensure

Precision damages customer trust and increases

the risk of competitive poaching.

Sample of evaluation criteria

∠ Pin placement of each location based on latitude

and longitude

∠ Dispersion of pins on third party sites

(pin spread)

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What this meansfor brands

The average NatLoTM score across the 25 top retailers

that were analyzed was just under 48.

The highest average score across the dimensions

was for Reach, and the lowest average score was for

Depth.

∠ Placeable's experts state that, brands achieving

a score above 70 are succeeding with their local

marketing and SEO. These are top tier companies

that have put extensive effort into ensuring their

business locations will be found, and be accurate

online.

∠ Brands achieving a score in the 60s are still doing

well and have a good grasp of a local strategy,

however there are still areas that can be improved

to maintain competitiveness.

∠ Scores below 60 indicate that there are areas in

the local strategy that need improvement.

As can be seen in the results, the top 25 retailers

analyzed have work to do to optimize their local

marketing strategy.

Let’s dig a little deeper into the dimensions and

scoring.

Note: We have chosen the highest performing

brands in each dimension to feature as examples, as

well as highlighting Jean Coutu as one of the highest

scoring brands overall. None of the featured brands

are listings-management clients of Mediative.

EXAMPLE

The $1.6m annual cost of bad data

A 5% inaccuracy rate of phone numbers listed online could lead to a $1.6M annual loss for a 2,000 location business.

A September 2013 study by Google and Ipsos

found that 47% of mobile searchers say that

if a business does not have a phone number

associated with its search results, they would

be more likely to consider another brand.

Now consider a 2,000 location home

improvement store with a $57 average daily

ticket, 5000 local searches a month, and a 1%

CTR. If just 5% (100) of the 2,000 locations had

inaccurate phone data, it could mean an annual

loss in revenue of $1.6M from retail customers

who choose to go elsewhere.

Source: Placeable

10

Depth

Jean Coutu NatLoTM Score: 60

Depth: 80

Reach: 37

Visibility: 66

Precision: 56

Jean Coutu was tied with Walmart for the top spot with

a NatLoTM score of 60. Where Jean Coutu performed

exceptionally well is in the dimension of depth, achieving

the highest score across the retailers analyzed with a

score of 80.

Depth refers to depth and accuracy of published location content. A 2013 Cisco report(13) found that rich

online content (such as ratings and reviews, expert

recommendations, product videos and product pictures)

is the most utilized source of information to help

shoppers make decisions.

As well as publishing the name, address, phone number

and hours for each location on Jean Coutu’s website,

additional location data is provided such as local flyers

and offers, directions, services provided, brands offered,

photos, and more (see image to the right). This delivers

a much better customer experience. The brand could go

even further by including more content such as videos.

Depth was the lowest scoring dimension on average

across all the brands, with 72% failing to provide any

content over and above the basics of name, address,

hours and phone number on their location pages.

Engaging content on local pages will increase a

brand’s visibility on the search engine results page and

ultimately drive more traffic to the website and in-store.

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LoblawsNatLoTM Score: 54

Depth: 50

Reach: 74

Visibility: 45

Precision: 48

Loblaws took the top spot for reach (data consistency and coverage across third party sites) with a score of 74. The brand has claimed

all of its Facebook pages and also performed well

in terms of its Google+ local pages, with 50% of

location data matching, and 50% being different

(0% was missing). In many cases, however, the

content has not been built out beyond simply the

name, address and phone number. But, by at least

claiming the pages, Loblaws is extending its online

reach. The next step would be to add content in

order to increase the visibility and depth scores,

which will bring Loblaws’ overall score higher.

Across all third party sites measured, Loblaws had

only a 2% location data missing rate on average

(compared to the total average across all brands

of 20%).

LowesNatLo TM Score: 49

Depth: 50

Reach: 56

Visibility: 46

Precision: 42

Lowes was the top performer overall in terms of the

accuracy of Google+ location data, with 70% of data

matching the lists we had pulled, and only 3% was

missing.

SafewayNatLoTM Score: 50

Depth: 50

Reach: 70

Visibility: 32

Precision: 46

Safeway took the top spot for Facebook accuracy,

with 76% of listings matching its website listings,

and only 7% was missing.

Reach

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It’s a similar case for Jean Coutu’s Google+ local

pages, where 94% of the location data was found to

be incomplete. Here is an example of a location that

is listed as possibly closed, yet the location exists on

the brand's website - very confusing for a searcher.

Despite making the top spot overall, Jean Coutu performed poorly when it came to reach, indicating that the

presence, completeness and accuracy of location data on third party sites need attention.

This is evident by the fact that the brand does not have a Facebook page for every location, and where

Facebook location pages do exist, they are incomplete. In fact, 49% of all third party location data was

incomplete, and 51% was missing.

Here are two examples of Jean Coutu local Facebook pages - one includes the location information, the other does not.

Reach

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This is an example of a Walmart retailer page on YellowPages.ca -

a full, complete third party listing will create superior reach.

Optimization of listings on popular third party sites like Google+ and YellowPages.ca will help to boost reach and provide consumers with more options

Reach

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La SenzaNatLoTM Score: 54

Depth: 26

Reach: 8

Visibility: 38

Precision: 40

Many of the brands analyzed, La Senza in particular,

struggled with external reach and were not claiming

and creating pages on third party sites. In fact,

none of La Senza’s Facebook and Google+ location

information matched the location lists pulled from

their website, and 70% was missing!

Deloitte Digital reported in 2014 that social media

is increasingly important at influencing retail

customers(14), therefore third party listings are

extremely important.

The score for reach was arrived at by analyzing the

accuracy and completeness of listings on Facebook,

Google+, Foursquare, Factual and YellowPages.ca.

On average for the 25 retailers analyzed in this

study, 60% of all listings data across third party

sites was inconsistent or inaccurate, and 20% was

missing.

On Facebook and Google+ specifically:

Overall, local business generally understand the

importance of Google+ for online listings (likely

for the map benefits), but are failing to see how

important accurate and consistent Facebook, and

other directory listings are.

Mediative conducted eye-tracking research in 2014(3) which

found that when a local listings box is positioned above the

organic results it captures 11.5% of the page clicks, so getting your

information accurate on Google+ is critical. This is an area that

Jean Coutu definitely needs to review and make adjustments as

local search opportunities are being missed.

61% of location data was different.

13% was missing.

62% of location data was different.

29% was missing.

Reach

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RonaNatLoTM Score: 58

Depth: 50

Reach: 41

Visibility: 86

Precision: 56

RONA is performing exceptionally well in terms of

visibility (website effectiveness in search and discoverability) with a score of 86. The next highest

visibility score was by Lululemon at 74, which also

indicates SEO effectiveness, but shows that RONA is

leading the pack.

Strong visibility means the brand is ranking higher

in search engines and has greater traffic, and is

more likely to achieve location dominance on the

search engine results page. Brands with low

visibility scores such as Safeway, Shoppers Drug

Mart, Rexall, Home Hardware, Reitman’s, and Home

Depot (who all scored less than 35) are more

susceptible to having directory sites and competitor

sites achieving higher search engine rankings.

This means the brand is not able to control the

messaging and also means visitors to the directory

site are exposed to competitors’ listings.

RONA achieved superior overall digital presence,

with optimized mobile and web locators, plus page

optimization tactics, for example, breadcrumb

navigation.

Visibility

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RONA’s website has a good store locator, with clean, location specific urls that are easy for Google to find. For

example, the url for the location page shown on the previous page is:

http://www.rona.ca/en/Rona-home-garden-kelowna-kelowna

vs. other location pages for other brands such as:

http://www.loblaws.ca/en_CA/60carlton/storedetail.5000008.html

Deloitte Digital reported in 2014 that

84% of consumers went online before

or during their most recent trip to

a store(14), therefore a strong local

presence, which includes location

landing pages, is essential.

of the retailers analyzed did not have local landing pages on their site. 28%

Visibility

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RexallNatLoTM Score: 48

Depth: 40

Reach: 55

Visibility: 34

Precision: 62

The search landscape is constantly changing,

and even higher-performing brands must

continue to innovate and improve in order

to maintain their leadership. Addressing the

weaker scoring dimensions will help improve

their ranking score.

39% G

OO

D

25% FAIR

27%

POOR

8%GOOD

66% P

OO

R

27% FA

IRPrecision

Precision refers to the accuracy and consistency of

pin placements. Rexall achieved the highest score

in the dimension of precision with a score of 62. The

breakdown of their pin placement was as follows:

∠ 39% of pin placements were GOOD

∠ 35% of pin placements were FAIR

∠ 27% of pin placements were POOR

Pin placement proved to be a sore point for the

majority of retailers studied:

∠ 8% of pin placements were GOOD

∠ 27% of pin placements were FAIR

∠ 66% of pin placements were POOR

Note: In the retail industry, competing businesses can be located very closely to one another, and if the location of your business on a map, or the directions provided through the map are inaccurate, there’sa strong chance your customers will visit your competitors’ locations instead of yours, and they’re likely to get frustrated along the way.

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Placeable conducted a study in the US of over 1000

brands, taking the top 150 to create the NatLoTM Top

150 report(15).

When we compare the average NatLoTM score in

our Canadian retail analysis of 48 to that of the US

average score, we see that:

∠ The top 25 brands in Placeable’s US NatLoTM study

all earned an average score above 66.

∠ The 150 brands altogether scored an average of 58.

∠ The top 25 retail brands in Placeable’s study had

an average score of 61.

This comparison shows that Canada’s retail brands are lagging in every aspect of listings management

compared to the top performing retail brands in the US. In fact, the top 25 US retailers are outperforming the

25 Canadian retailers in our analysis by over 28%.

Broken down by dimensions, the average scores for both studies

Canada25 Top Retailers Avg.

Dimension Score

US25 Top Retailers Avg.

Dimension Score

US over CanadaPoints Difference

Depth 42 55 +13

Reach 53 67 +14

Visibility 48 69 +21

Precision 48 55 +7

How do local Canadian and US businesses compare digitally?

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The top performing retail brands in the US analysis

performed significantly better than the Canadian

retailers in the dimension of visibility, with the US

retailers achieving an average that was 21 points

higher than Canadian brands.

Camping World (#129 in Placeable's NatLoTM Top

150) is a great example of a brand that has taken

the time to build out their local pages with location

specific content and keywords, including special

offers, in-store events, the latest flyer, nearby

attractions etc. The page url contains the geo-

location, and it is 100% mobile responsive.

Canadian retailers have work to do. The listings

accuracy of Canadian retail brands is weak. Not

one of the brands we analyzed could be said to be

excelling at maintaining accurate and consistent

information across multiple channels.

How do local Canadian and US businesses compare digitally?

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Within the category of ‘Retailer’ there are several sub-categories - some of which perform better than others

when it comes to maintaining the accuracy of listings. Below are the NatLoTM and dimension scores for each

subcategory, including the points difference between this score and the average for the total top 25.

Retailers by Subcategory

Avg. NatLoTM Score

Avg. DepthScore

Avg.ReachScore

Avg. Visibility

Score

Avg.Precision

Score

Grocery 51 (+3) 46 (+4) 66 (+13) 48 (0) 46 (-2)

Clothing 42 (-6) 30 (-12) 43 (-10) 49 (+1) 46 (-2)

Pharmacy/ Health 52 (+4) 53 (+11) 54 (+1) 41 (-7) 59 (+11)

Hardware 46 (-2) 43 (+1) 47 (-6) 46 (-2) 46 (-2)

Big Box 55 (+7) 55 (+13) 63 (+10) 53 (+5) 47 (-1)

Specialty 49 (+1) 42 (0) 57 (+4) 48 (0) 47 (-1)

Pharmacy/healthcare retailers have much higher

scores than hardware or clothing stores. It’s

possible that pharmacies have invested more time

and resources in ensuring their listings are accurate

because:

∠ People searching for a pharmacy online likely have

a high intent to purchase - they need to find a

pharmacy right now.

∠ Competition is high - there tend to be several

pharmacies or stores with an in-store pharmacy

within each city.

∠ Shoppers are less brand loyal when it comes to

the store that they purchase their pharmaceutical

products from.

On the other hand, clothing and hardware retailers

are possibly investing less into online listings

accuracy because clothes shoppers go to the

mall, or go to their favourite store, and hardware

shoppers tend to know where their nearest Rona or

Home Depot is. There is less online searching, so

retailers are not as investing enough in ensuring

their listings are accurate. This opens up an

opportunity for those retailers who want to gain an

advantage online over their competitors.

Comparisonby retailer subcategory

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Create engaging and authoritative local landing pages on your site to

support SEO efforts. Pages must be

optimized for locations, and fully

indexible, one page for each and

every location.

What can local retailers do to increase their local digital presence?

What can local Canadian business do to improve?

Ensure that your name, address, and phone number is accurate/complete

and consistent across all local sites

and directories.

Ensure the location is included in the page title, as well as H1 and H2

tags if appropriate.

Keep your content new, unique, and specific to the local market you are

targeting, including promotions and

offers that will keep customers on

your site.

Expand your keywords to ensure you are visible for the widest range

of general, or non-branded searches

possible. Optimize your content

around localized keyword phrases.

Include hours of operation, services, testimonials and guarantees. Retail

consumers might also want access to

detailed product information.

Map information is pulled from Google+ local pages, so to appear

higher in the map results, claim and

optimize each and every Google+

local page.

Make sure that your enhanced business information, hours of operations, products and services, etc. are included in as many directories

and search engines as possible -

examples include Yellowpages.ca,

Google, Facebook, Yahoo.

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About Mediative

About Placeable

The NatLoTM dimensions and scores presented in

this paper are a means of evaluating a brand’s

digital marketing efforts – where they are

performing well, and which dimensions need

critical improvement in order for a brand to capture

and convert local searchers.

There are challenges that the retail industry

faces with listings management - not only is it

difficult to manage data for multiple locations,

but brands are often not even aware of what

information is incorrect.

Businesses must ensure the location data for every

location is accurate and consistent across the

location specific landing pages, social media sites,

directories and more. Content for each page must

be customized to each location. Multiply this by the

number of locations a brand owns, and this can

be an overwhelming task – which is why so many

businesses are not successful in their efforts.

Mediative helps businesses cut through the digital

clutter so they can better perform in an otherwise

complex digital landscape, and ultimately reach,

engage, and convert more potential customers.

We own one of Canada’s largest pools of high-intent

consumer data, which we use to fuel our innovative

solutions, customize them, and maximize their

performance. As a result, our leading industry

experts continually push the boundaries of what we

offer in an effort to drive the very best results for

our clients.

Thought leadership is part of our DNA. We take

pride in what we do and how we do it, and always

welcome the opportunity to share our experiences

and expertise with our clients, partners, and

industry peers.

Placeable enables enterprise advertisers to drive

brand equity and market growth by unlocking

the power of their local market reach. Placeable

manages millions of locations for some of the

world’s largest brands. Leading brands trust

Placeable to verify and maintain location data,

increase online and mobile mapping accuracy, build

a local digital presence, and improve the ultimate

performance of local search and digital advertising

investments everywhere. Placeable empowers

enterprise advertisers to compete on a local level

with increased foot traffic and improved sales

conversion rates, and helps enterprise advertisers

become authentic, locally-competitive brands.

Conclusion

23

Darby Sieben

President

darby@mediative.com

(416) 263-6779

John Fanous

VP, Central Region Sales and

Shopper Marketing

john.fanous@mediative.com

(416) 263-6801

Chris Pinkerton

VP, Client Development

chris.pinkerton@mediative.com

(250) 861-5252 x218

Rebecca MaynesResearch Specialist and Content Writer

Focused on demand generation to capture and nurture existing and new leads through

the marketing funnel, Rebecca’s expertise lies in the creation of engaging thought

leadership for Mediative. From compiling eBooks and case studies, to conducting

research, analyzing data and writing whitepapers and reports, Rebecca is an integral

part of Mediative’s Marketing and Research team.

rebecca.maynes@mediative.com

(250) 861-5252 x208

Frédérick Ranger

VP, Marketing

fred@mediative.com

(514) 751-3902

If you have any questions about Mediative or this report, or wish to request a speaker for your next event,

please reach out to any of the following who would be happy to help:

About the author

Contact Mediative

24

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2. https://www.forrester.com/Forrester+Research+WebInfluenced+Retail+Sales+Forecast+2015+To+2020+EU7/fulltext/-/E-res122207

3. The Evolution of Google’s Search Results Pages & Effects on User Behaviour, Mediative, 2014

4. http://searchengineland.com/three-steps-for-crushing-multi-location-local-search-178001

5. ComScore 15 Miles Neustar – Trends Shaping Local Search in 2014.

6. https://www.thinkwithgoogle.com

7. http://moz.com/blog/top-20-local-search-ranking-factors-an-illustrated-guide

8. http://services.google.com/fh/files/misc/omp-2013-ca-en.pdf

9. http://www.brickandmobile.com/wp-content/uploads/2012/04/retailers-beware-santa-has-smartphone-and-hes-your-store

10. http://think.storage.googleapis.com/docs/how-advertisers-can-extend-their-relevance-with-search_research-studies.pdf

11. http://www.placeable.com/

12. http://www.yext.com/blog/2013/03/infographic-the-cost-of-bad-location-data/

13. http://www.cisco.com/web/about/ac79/docs/retail/Catch-and-Keep_Research-Findings_US.pdf

14. https://www2.deloitte.com/content/dam/Deloitte/us/Documents/consumer-business/us-rd-thenewdigitaldivide-041814.pdf

15. http://info.placeable.com/natlo

Sources

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