8 Things Every Marketer Needs to Know About Social Media
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Transcript of 8 Things Every Marketer Needs to Know About Social Media
If You Can Do
This, You Can
Do Social
Media
8 things every MARKETER
needs to know
If You Can Do
This, You Can
Do Social Media
8 things every MARKETER
needs to know
Mobilizing your supporters
Building brand loyalty
Responding to customers
Discovering ambassadors and detractors
Demonstrating thought leadership
Tracking industry trends
Monitoring competitors
Attracting media attention
Generating leads
Recruiting employees and partners
Keeping colleagues up to date
Securing search engine equity
Think of strategies.
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THE NEW YORK TIMES MAGAZINE
How Companies
Learn Your Secrets
• Charles Duhigg
• 6,800 words
• 60 likes
THE NEW YORK TIMES MAGAZINE
How Companies
Learn Your Secrets
FORBES
How Target Figured
Out a Teen Girl Was
Pregnant Before Her
Father Did
• Charles Duhigg
• 6,800 words
• 60 likes
THE NEW YORK TIMES MAGAZINE
How Companies
Learn Your Secrets
FORBES
How Target Figured
Out a Teen Girl Was
Pregnant Before Her
Father Did
• Charles Duhigg
• 6,800 words
• 60 likes
• Kashmir Hill
• 1,200 words
• 13,000 likes
78% That’s the share of top 50 news sites that draw more traffic
from mobile devices than from desktops and laptops.