8 Last Minute Reminders

8/3/2019 8 Last Minute Reminders

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Expores

Last minute Reminders


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Preliminaries

yCover Page

yTable ofContents

yList of Tables

yList of Figures

yMargins

yPaginationyFonts

yLine Spacing

yIndentation

yTitle of Tables

yTitle of Figures

yCitations/

References


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Chapter I Product Feasibility

yProduct Description

y Introduction

y

Physical Description (ProductC

ode)yWhat is it made of/Raw materials

yFunctionality addressing the needs of the

target consumers

yBenefits/Advantages Psychographic/

Behavioral


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Chapter 1 Product Feasibility

yProduct Specification

y Introduction

y

Sample ProductySize (Length, width, height, weight, volume)

yLabel

y Ingredients/Nutritional Value/Percentage of

raw materials used

yPackaging Production

Process


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Production Process

yCosting is important impact on viability

of your product

y

Direct labor how many laborers?yOverhead costs

yAmortizations for machineries/plant

yProduction capacity PROJECTED SALES


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Alternative Process

yTo check for:yA cheaper alternative

yAn alternative method to produceproduct in case the machines break down

y Input costing just in case.


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Chapter II Market Feasibility

y ALL DATA are supposed to IMPACT or AFFECT your

product.

y COUNTRY PROFILING

y LOCATION distance for transpo/freight costs/daysbefore delivery

y Distribution channels

y

Socio-political stability of country/economy/businessenvironment


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TARGET MARKETPROFILING

y Description of Target Market

y Age range

y Gender

y Keep in mind the reason for choosing this

segment

y Demographic an overview of whole

population - to show if your reason for choosingthe target market is justifiable


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Industry Players

yAn overview of competitors

yHow they have fared during the years

yWhat are their products

yHow did they position their products?

yMarketing strategy for their products?

yPositioning statements?

yTaglines?


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Product Life Cycle

y In terms of the ENTIRE industry

y What conditions are present for the particular

stage of the product life

y INSIGHTS

y What direction will you take knowing the stage

of the product life in the market.

y What options are open to you in terms of

introducing your product


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INDUSTRYANALYSIS

y A BROADER PERSPECTIVE OF THE ENTIRE

INDUSTRY

y THREATS OF/FOR NEW ENTRANTS

y THREATS OF SUBSTITUTES

y BARGAINING POWER OF CONSUMERS

y BARGAINING POWER OF SUPPLIERS

yINDUSTRY CONCLUSION


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Ch. 3 Trade Requirements

yA. Philippinesy 1. Documentation Requirements

y 2. Regulatory Environment

y 3 General Trade Practices

yB. Country of Destinationy 1. Documentation Requirements

y 2. Market Access Requirements

y 3. General Trade Practices


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Chapter IV Management Feasibility

Consideration in Forming

the Organization

Type of Management

Control

y Justifications

y Type of OrganizationyCorporation/Partnership

/Single Proprietorship

yCapitalization

y Shares

yTraditional

yBy Function

yBy Product

yMixed

y Upside down

pyramid


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Type of Management Control

yOrganization Chart

yPersonnel Positions

yNumber of PersonnelySize of Organization

y

Operational Flow


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Ch. V - Demand And Supply Analysis

1. Historical Demand Data

2. Demand Determinants/Indicators

yActual SurveyyGrowth of Population

ySales ofCompetitors

yConsumer Expenditures

yDisposable Income

yShadow Demand


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Supply Data

y Local Production

y Export

y Import

y Sales ofCompetitors vis-a-vis increase in

population

y Sales of shadow demand

y IF DATA TOTALLY UNAVAILABLE - justify


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Ch. VI - Market Plan

yCONSIDERATIONS:yBehavioral/Psychographic info

yProduct life cycle

yIndustry Players/competitors

yPorters 5 Forces

yDistribution channelsyKind of product - B2B or B2C


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Ch. VII Projected Sales

yTable of projections 5 years

yBases for projection

yComputation used

yReasons for bases justification


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Paper Formaty FONT, MARGINS & PAGINATION

y The standard font to be used is Calibri. Font size is 10.Margins will be even for both the left & the right page of thedocument. The entire feasibility study has 1.5 line spacing.

y

y Page numbers are placed on the lower right hand corner ofeach page. Page 1 starts with the first page ofChapter 1

(Product Feasibility). Preliminaries (e.g. Table ofContents,List of Tables & Figures) will use Roman numerals in smallletters (e.g., i, ii, iii, iv).


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HEADING FOR PRELIMINARIES

y Preliminaries include acknowledgement, table of

contents, list of tables and figures and executive

summary. All are to be typed at the center of the page

and capitalized. Acknowledgements are to be typed in

single space. Double space only in between heading &

text and between paragraphs.

y In the preparation of the table of contents, use only up toLevel 3 heading. Topic headings should be presented as

they are used in the feasibility study.


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COVER PAGE (Sample)

A Market Feasibility Study on the Export of

Strawberry Taho to Shanghai, China

y

y

y

A Feasibility Paper Presented to the

Faculty of the Export Management Program

De La Salle-College of Saint Benilde


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COVER PAGE

In Partial Fulfillment of

the Requirement for the Degree of

Bachelor of Science in Business Administration

Major in Export Managementy

y

y

by:y

y First name MI. Surname



y First name MI. Surnamey

y August 2011


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HEADINGS

y Headings will be classified into four levels: Level 1, Level2, Level 3, and Level 4.

y

Level1

heading will be used for chapter headings &chapter titles. These will be placed at the center, withthe chapter headings capitalized and the chapternumber in Roman numerals (CHAPTER I). For thechapter titles, this will be placed at the center with thefirst letter of each word (except prepositions)

capitalized (Ex: Country, Industry, & Target MarketProfiling).

y


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HEADINGS

y Level 2 heading will be used for the major parts of a

chapter. This will be flushed left on the page with the first

letter of each word (except prepositions) capitalized. This

heading should be in italicsy (Ex: Politico-legal Environment).

y Level 3 heading will be used for sub-topics under a Level 2

heading. This heading is flushed left with the first letters

of each word (except prepositions) capitalized. This

heading is also in italics. (Ex: Political System).


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HEADINGS

y Level 4 heading will be used for sub-topics under a Level

3 heading. This heading is indented one tab stroke; the

first letter of the first word capitalized. It should be

ended with a period and in italics. The text should becontinued after the heading.

y For every chapter, a brief introduction of the

contents is required. Also, an analysis of theinformation for Level 2 headings must be included as

the last part of said section.


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Exampley Chapter V. Demand & Supply (Level 1 heading)

y Introduction (Level 2 heading)

y A. Demand(Level 2 heading)

y 1. Major product users (Level 3 heading)

y 2. Demand Determinants: indicator / drivers

y 3. Demand Estimates

y

4. Projected demandy Last section: Analysis of Demand Data

From the above information, it is clear thatproponents would have a ready market as


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FIGURE & TABLE FORMAT

y In labeling tables and figures, only the first

letter and proper nouns are capitalized. The

source of the table or figure (whenever

applicable) should immediately be indicated

at the bottom left corner of said table or

figure. Font size for the source should be 9,

Arial font.


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Sample: List ofTables & Figuresy List of Tables

y Table Number Title Page

Number

1 Economic Statistics ofCanada 12

2 Population Statistics, Ontario 16

3 Ratio of Males & Females in 17

Ontario

4 Consumption Expenditure in 22

Ontario


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Sample: List ofTables & Figures

List of Figures

Figure Number Title Page Number1 Organizational Chart 30

2 Product Life Cycle 41

3 Product Proposal Sketch 53


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Sample: Reference Listy REFERENCES

y For books with single author:

y Kotler, P. L. (2001). Marketing Management. NY: Prentice Hall

y

y For books with multiple authors:

y Ivanicevich,J.S. & Boll, G.H. (2003). International Marketing.Il: Pearson Publishing

y

y For books (revised edition):y Cateora, W. N. (2000). International Marketing (12th ed.) NY:

Bantam Books


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Sample: Reference Listy REFERENCES

y For government agency publication:y Bureau of Export Trade Promotion. (1999). A Reference

Guide to the United States Market. Manila: Garcia, R.E.

y For feasibility study:y Nio, D.A., Chua, F.C., & Litonjua, F.C. (2002). A

Market Feasibility Study on the Export of Lapis Lazuli Jewelry toOslo, Norway. Undergraduate market feasibility study, DLSU-College of St. Benilde, Manila, Philippines.


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Sample: Reference List

y For journal articles:

y Dell, M. C. (1998). Marketing Strategies for BigEmerging Markets.Journal ofApplied Marketing. 124. 39-50.

y

y Note: 124 (indicates volume number of publication), 39-50 (pagenumber of article)

y

y For CD-ROM:

y Quigley,J.K. (1998). Survey: Marketing Practices inAustralia [CD-ROM]. Sydney Business Journal. Item 121164


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Sample: Reference List

yFor sources lifted from the world wide web:

y Dippelshank, R.D. (2004). A comprehensive

market study on the apparel industry in Germany.Retrieved January 27, 2004 from the World

Wide Web:

http://www.cbi.nl/marketreport/dippelshank.html


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Any Questions?


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I HOPE YOU LEARN SOMETHING

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