Marketing Brochure - DJ Solutionsfor Marketing Professionals
8 Content Marketing Tips for L&D Professionals
1
‘’Content marketing is about creating and distributing relevant and valuable content to attract, acquire, and engage a clearly-defined audience in order to drive action.’’ Understand your audience What are they struggling with? What is important to them? Aware Interest Engage Apply Influence Develop a connection Emotional: Entertain / Inspire Rational: Educate / Convince Create the sizzle Relevant Unique Tell a story Move your audience to respond Create conversation Stimulate Interaction Call to Act Readable - your learners don’t read, they scan! BONUS TIP: Always have a clear call to action Don’t Limit Distribution Channels Think Retro! Print/Posters/Email Apply new thinking to old techniques Bonus tip: Work the headlines! • Short and sweet (8 words!) • Lists – with numbers (odd ones!) • News – “Exclusive interview with…” • How-To’s – “Little known ways of...” Managers Experts Peers Draw on a rich toolkit! Think about their journey Engage Your Influencers 8 Lessons from Content Marketing to Help L&D Leaders Engage Time-Starved Learners How well are you engaging your staff? Find out your Engagement Index as part of the Towards Maturity Benchmark: www.towardsmaturity.org/benchmarktoday Content Marketing Institute What questions do staff have at each stage? Let’s answer them. Toolkits Demos Games Quizzes Competitions Case Studies Infographics Blogs News Quotes Testimonials e-books Opinion Pieces Articles Guides TEXT IMAGE PODCAST 3RD PARTY VIDEO INTER- ACTIVE Research
-
Upload
towards-maturity -
Category
Marketing
-
view
275 -
download
2
Transcript of 8 Content Marketing Tips for L&D Professionals
‘’Content marketing is about creating and distributing relevant and valuable content to attract, acquire, and engage a clearly-defined audience in order to drive action.’’
Understand your audienceWhat are they struggling with?
What is important to them?Aware
Interest
Engage
Apply
Influence
Develop a connectionEmotional: Entertain / InspireRational: Educate / Convince
Create the sizzle
RelevantUniqueTell a storyMove your audience to respond
Create conversationStimulate InteractionCall to Act
Readable - your learners don’t read,they scan!
BONUS TIP: Always have a clear call to action
Don’t Limit
Distribution ChannelsThink Retro!Print/Posters/Email
Apply new thinking to old techniques
Bonus tip: Work the headlines!
• Short and sweet (8 words!)
• Lists – with numbers (odd ones!)
• News – “Exclusive interview with…”
• How-To’s – “Little known ways of...”
Managers
Experts Peers
Draw on a rich toolkit!
Think about their journey
Engage Your Influencers
8 Lessons from Content Marketing to Help L&D Leaders Engage Time-Starved Learners
How well are you engaging your staff? Find out your Engagement Index as part of the Towards Maturity Benchmark: www.towardsmaturity.org/benchmarktoday
Content Marketing Institute
What questions do staff have at each stage? Let’s answer them.
Toolkits
Demos Games
Quizzes
Competitions
CaseStudies
Infographics
Blogs
News
Quotes
Testimonials
e-books
OpinionPieces
Articles
Guides
TEXT
IMAGE
PODCAST
3RDPARTY
VIDEO
INTER-ACTIVE
Research
