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Google Confidential and Proprietary

Getting ahead with

Google+

Kari Clark

Google+ Product Marketing Manager

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A better way of using Google

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400Mupgraded

100Mmonthly actives

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60minPer day on Google

12minPer day in the stream

Daily active users

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Google Confidential and Proprietary 77

Build relationships with the worlds largest audience

Over 800 million unique visitors

to YouTube per month

Video

100K mobile

websites and apps

Mobile

Over 1 billion

searches per day

Search

92% reach (US) for the

Google Display Network

Display

Offers Local

5 billion

+1 buttons per day

Site

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What are they doing?

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Formingcommunities

Add circle

390

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Using mobile

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Sparking realconversations

+hangouts

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Google+ helps your marketing perform better

EngagementRelevance Accountability

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STIMULUSPURCHASE

CHECK BLOGS

SEARCH

READREVIEWS

SHARE VIDEOS

NETWORKIn 2011, the average U.S.

shopper consulted10.4sourcesprior to purchase, 2x as manyas the year before

57% of peopletalk more online thanthey do in real life

Source: Socialnomics, 2009; Google/ Shopper Sciences Zero Moment of Truth Study, 2011, Febuary 23, 2012; Alex Trimpe via Ogilvy February 21, 2011, ThinkQuarterly, Google

47%pay attention to

recommendations whensearching

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+1 ButtonGive your fans a megaphone

yourbusiness

+1 and 345 other +1d this

ALMOSTEVERYTHING

INCLUDEDSTARTING AT

$70A DAY

display

search

John Smith, Carol Smith

www.yourbrand.com

website

yourbrand on

+40,000 google+ page

yourbrand

+530,000Have Them In Circles

$70A DAY

videosmobile

find a product

yourbrand

+1+1

+1

+1+1

+1

+1+1

+1

+1+1

+1

+1+1

+1

+1+1

+1

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+1s increase yourperformance

5

10% average increasein CTR on search ads

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Google+ helps your marketing perform better

EngagementRelevance Accountability

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Google Confidential and Proprietary 2323

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Google+ helps your marketing perform better

EngagementRelevance Accountability

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Measure the impact of recommendationsWith the +1 annotations segment in AdWords reporting

PersonalSomeone you are

connected to

BasicAnonymous,

aggregate counts

5.07%

4.60%

8.91%

6.88%

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Social Reports in Google AnalyticsTie real dollar amounts to your social marketing

20,358 ($113,037.50)Conversions

11,003 ($48,762.25)Assisted Social Conversions

2,375 ($8,687.00)Last Interaction Social Conversions

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Ripples reports help identify brand influencers

See how Team Cocos post spreads

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Theres

a whole lotmore coming

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How To Get Started

google.com/+/business

Create a page

& have it verified

Link your site and

ads to your page

Add the Google+

badge to increase

your followers

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Thank you!