7 tips to rock with dynamic remarketing on Facebook
Transcript of 7 tips to rock with dynamic remarketing on Facebook
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LUKAS KREJCA @ DUBAI PPC MEETUP
7 TIPS TO ROCK WITH DYNAMIC REMARKETING ON FACEBOOK
“You need to start to be successful”
How it works
PLACE PIXEL ON WEBSITE CREATE PRODUCT CATALOG
CREATE AD TEMPLATERUN THE CAMPAIGN
How it works
USER VISITED YOUR WEBSITE
LEFT WITHOUT PURCHASE
HE WILL SEE VISITED PRODUCTS ON FACEBOOK
HE WILL GO BACKAND BUY
How does it look on Facebook?
How does it look on Instagram?
Step-By-Step
lukaskrejca.com/dynamic-remarketing-on-facebook-step-by-step/
“Send as much as possible inFacebook Pixel”
Why?
= custom audiences
= lookalike audiences
What to send in Facebook pixel?
product / purchase value product name brand category margin customer detail (“advanced matching”) anything you want
How to use it?
How to use it?
How to create a custom audience?
FACEBOOKADS MANAGER
AUDIENCES
CREATECUSTOM AUDIENCE
WEBSITE TRAFFIC
“Test different time-segments”
Test different time-segments
VIEWED CATEGORY
0-1DAY
2-4DAYS
VIEWED PRODUCT DETAIL
0-1DAY
2-3DAYS
4-7DAYS
ADDED TO CART
0-5DAYS
Warning
= be aware of low traffic
= you might prefer to start with unsgemented campaign and segment it after you see some performance
“Don't bother your own customers!”
This is what you do
This is what you don't do
“Exclude your remarketing audience from prospecting”
I don't want to compete with myself
= create audience of userswho are being targetedby your remarketing
= exclude this audiencefrom all of your acquisitioncampaign
“Use DPA for up-selland cross-sell”
Dynamic Up-Sell
= to increase order value
= based on what user viewed
Related products
Premium brands
High-margin products
Dynamic Cross-Sell
= to generate another purchase
= based on what user bought
Related products
Accessories
“Use DPA for acquisition”
Make your prospecting dynamic
= show products from your catalog to new users based on standard targeting options
= at this moment only through API
UAE Fashion Shop case-study
PROSPECTING FEED WITH LANDING PAGE ON
CATEGORY
ROI HUNTER:DPA FOR NEW CUSTOMERS,
LOOKALIKE TARGETING
oCPM BIDDING AUTOMATIC RULES MANAGE BUDGETS
http://bit.ly/uaefs-dpa
“Image is the most important part of your FB creative.Give it more love.”
Ugly product ad
Lovely product ad
Ugly carousel ad
Lovely carousel ad
MyShoe had 22 % increase in ROI
http://bit.ly/shoe-dpa
Let's stay in touch
@lukaskrejca
@roihuntercom
www.roihunter.com/blog
www.lukaskrejca.com