7 Steps to Facebook Timeline Page Success
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Transcript of 7 Steps to Facebook Timeline Page Success
Webinar: July 27, 2011Webinar
“7 Steps to Successpwith Facebook Timeline
for Pages”
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Troy Rumfelt Co-founders Mike Gingerich
Webinar
Questions during the Webinar?Q gPost on
F b k /T bSiFacebook.com/TabSite
Or Tweet:#T bSit#TabSite
REMINDER: 1 Attendee will be drawn to win a Free for Life TabSite Gold Plan!
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TabSite Gold Winner to be Announced at the
E d TODAY!End TODAY!PLUS specialPLUS, special
Discount Offer only for you!Discount Offer only for you!
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Video ReplayVideo ReplayA ailableAvailable
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Agenda:
• Facebook Current Trends
• 7 Steps to Successp
• Advanced Page Strategiesg g
• Question & Answer / Winner of TabSiteQ /
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Current TrendsNo other platform has 900+ million users!No other platform has 900+ million users!
• Bullet Point
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Current Trends ….It’s where the people are!
• Bullet Point
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Source: SearchEngineJournal.com 2/2012Source: SearchEngineJournal.com 2/2012
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50% log in daily
Source Buddy Media
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Why Facebook? It’s where the people are!
45+% Access45+% Access Facebook viaFacebook via MobileMobileDailyDaily
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Revolve around
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TheThe
7 Steps to Success7 Steps to Success…
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Step #1 To be seen, you must first get the…
So that you appear in the News Feed
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Without the
you appear in a users News Feed like this:y pp
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#2 STRATEGIES for “Like”Like Gate (fan-gating)Technique to invite Liking the Page
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STRATEGIES Part 2 LINK TO SPECIFIC TABS ON YOUR PAGE
Not simply your Facebook Page URL!
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p y y g
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Facebook Tab URL
Mobile Friendly Tab URL is IMPORTANT
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y
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#3 ENGAGEMENT
News FeedNews Feedvisibility &visibility &activity
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84% of your fans84% of your fans
don't get your
CONTENT
in their News Feed!in their News Feed!
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Majority of TimeMajority of Time spent on Facebook i t i this spent in the
News Feed.
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You mustYou must
WINWIN the News Feed!
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WINNING the News Feed =
Getting “Likes”, Shares, Comments
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Winning News Feed Keys:Winning News Feed Keys:
- Ask Questions-Ask for “Like” example
“Click ‘Like’ if ”Click Like if…- Invite Sharing
“Share this pic..”
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INCREASEDINCREASED
ENGAGEMENT MEANSENGAGEMENT MEANS
INCREASED VISIBILITY=INCREASED SALESINCREASED SALES POTENTIALTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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#4 Pictures & Videos!Photos Get the Most Engagement!
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Source: Pandemiclabs.com 2012Source: Pandemiclabs.com 2012Source: Pandemiclabs.com 2012Source: Pandemiclabs.com 2012
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Post to Photo Albums for visual impact
Example ofExample ofImage UploadedWith CaptionA d li k iAnd link inDescriptionDescription
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#5 When to Post is Critical to Success
Brands posting outside of business hours
20%had 20% higher engagement ratesSource: Buddy Media: Strategies for Effective Facebook Wall Postsy g
However, note the next report…..
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When to Post is Critical to Success
Links posted from 1pm to 4pmLinks posted from 1pm to 4pm result in the highest clicks
Peak time of the week isPeak time of the week is….. Wednesday at 3pm y p
Source Bitly, May 2012
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Post Scheduling tools
Plan Schedule Monitor Respond
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#6 Boost Engagement with PromosDraw in and Build Engagement
With Contests Giveaways andWith Contests, Giveaways, and Promos
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Image Credit to Amy Porterfield
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Social Sharing features are IMPORTANT
Upon EntryAndAnd Upon Votingp g
Fan Sharingis vital!
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is vital!
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#7 Ti li I#7 Timeline Images are critical Page Assetsare critical Page Assets
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“Clean with POP”
- Limit TextLimit Text
-WIN is GREAT
- 4.6m is waste
- eGift is weak
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TabSite Manager allows you toUpdate your Cover and Tab ImagesUpdate your Cover and Tab Images
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!REMEMBER THE CYCLE!
Revolve around
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Question and QAnswer time
TabSite Winner…Special Offer…
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!Webinar: July 27, 2011
SPECIAL WEBINAR DEAL!
Available to first 20 sign‐upsthat se the code in ne t 24 ho rs!that use the code in next 24 hours!
25% off25% off Gold Monthly TabSite for 12 monthsGold Monthly TabSite for 12 monthsor 25% off 1st Year of Gold Yearlyor 25% off 1 Year of Gold YearlyENTER CODE: GetTabSiteGold
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Th k fThanks forjoining us today!j g ywww Facebook com/TabSitewww.Facebook.com/TabSite
www.TabSite.com
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