7 shop layout and product placement tips to help youmove product!

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Jan 5, 2015 6:00:00 AM

Shop Layout and Product Placement Matters

Every single person that walks through the doors of a store is a potential customer and a shop's layoutand how products are placed in it can often mean the difference between a customer stopping by for acasual look around and ultimately deciding to purchase an item irrespective of if they had any intentionbefore entering.

At AMGOO we are dedicated to providing our distributors with valuable information to help them helptheir partners and create a win-win situation for all! With that in mind I present to you 7 shop layoutand product placement tips to help you move product!

1) Make a good first impression

The entrance to your shop is your greatest ally in getting customers to venture inside and is a spacethat if utilized correctly can help you move product. Placing an attractive display with a new product or adiscounted deal in view of one's entrance is a great ice breaker as it were and gives potentialcustomers a valuable reason for entering your space. Be sure not to block the enter/exit flow with acomplicated display!

2) Suss out your customers' feelings and actions

People generally tend to shop more through emotions than a pure intention to buy something. It'simportant to ask yourself a few questions when accessing how customers feel and act when they firstenter your store. What display attracted their attention first? What was their reaction? What did they donext? Answering these questions by simply watching what happens is an excellent way to gauge theeffectiveness of your display and help you to make educated decisions on future displays, their

placement in your store, where to place product on them etc. After all we are only human and pickingup on some of our subtle tells can help you boost sales

3) Go with the flow

Ensure that your store has a flow to it that maximizes the exposure of products your potential customersees to help increase the chances of making a sale. It's important to have a layout that is easilynavigable for customers whilst ensuring that the checkout is situated at a place beyond your mostcaptivating displays. You can opt to create a path on which to 'steer' customers to your best sellingproducts or even those that aren't doing so well to help boost exposure and make more sales.

4) Leave space for action

It's important to understand that all of your products deserve the right amount of space and attention!Products that are selling well need to have sufficient space to allow customers to access them withoutthe clutter of other products or too many people. Similarly, older products can't be burdened with toomany lest they go unnoticed. It's a fine balance but your priority should be making the most of yourproducts with the space that you have!

5) Incorporate visually appealing multimedia

People in general tend to be more stimulated by visual displays and this can be used to youradvantage. By running videos that explain key features of products to customers retailers can zone inon our attraction to visual media, save display space (install monitors on walls) and increase thechances of making a sale in one swoop! The importance of visual media to attract customers' attentionis something that can't be overstated and retailers should be taking advantage of it where they can!

6) Checkout purchases

The checkout section of a store holds the distinct advantage of consumers having their cash out readyto pay and as such is a great place for retailers to sell additional products. At this point most customerswill have already made their major purchasing decision, but by strategically placing extra products thatimprove and further validate their initial purchase such as SD cards, headphones, phone cases etc. willhelp you to move even more product.

7) Make shopping an experience

For a lot of consumers the final purchase is simply part of the greater shopping experience and it's upto retailers to help provide them with an unforgettable one. Stores that are easy to navigate, engagethose of us in a rush in a helpful way whilst providing a leisurely experience for those who aren't, andgenerally make us feel comfortable are key to moving product. Be sure to include the human elementwhen deciding what layout to go with or where to place your products. This can be achieved by puttingyourself in their shoes as well as by prompting existing clients to provide you with feedback on theiroverall shopping experience.

With these tips in mind you should be well on your way to providing your customers with a pleasantshopping experience that ensures you reach your sales goals and make the most of the products yousell with the space that you have.

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Topics: marketing strategy, marketing support