Product Placement

objective• be able to identify and

explain the rationale behindproduct placement inmovies, sports, video gamesand television.

what is productplacement?

• the practice of insertingproducts into media in such away as to make it appearnormal.

• using brand name products asprops as a form of advertising.

where should advertisersdraw the line?

• is it ok for companies to payto have their products usedon T.V.?

• does seeing a product usedon T.V. influence youropinion of it?

would youselladvertisingspace onyour ownbody?

product placement inmovies

• Wayne’s World, AustinPowers, James Bond,Spiderman

the growth ofadvertising

• Advertisers have to get their messageout while not angering people– Pop-up ads, subscription cards & anything

else intrusive are becoming less popular• Viral marketing

– Marketing phenomenon that facilitates andencourages people to pass along amarketing message.

objective, revisited• what is product placement?• why do companies do it?