8/7/2019 #7. Proofing Checklist

http://slidepdf.com/reader/full/7-proofing-checklist 1/3

 

VII. Proofing ChecklistTable of Contents

Content Page #

A. Proofreading Checklist VII:2 ± VII:3

Learn more about:

y  Proofreading and reviewing Catalogs and Marketing Vehicles. Provides a checklist of what to look for.

8/7/2019 #7. Proofing Checklist

http://slidepdf.com/reader/full/7-proofing-checklist 2/3

  VII:2

7A.PROOFREADING CH E CKLIST 

y  Overall the book/marketing piece should be accurate, consistent, presentable and easy for the customer to shop

and purchase products/services.

COVERS

   Should fall in line with Family of Catalogs concept

o  Contract split, screens/tiles, etc.

   Must have:

o  Advantage logo/ LOB logo

o  Visible SKU if going to FCs. (Staples No. XXXXXX)

  If no SKU, confirm job#

o  Call to Action

o  Validate if net priced or promo priced

   Imagery

o  Are products shown orderable in book? Do they represent the assortment?

o  Are there any vendor contractual obligations that need to be met?

   Make sure previous edits were made

SPINE

   Must have:

o  Advantage logo/ LOB logo

o  Catalog Title

o  Visible SKU if going to FCs. (Staples No. XXXXXX)

 Staples No. should be at least 1-2 cms from bottom of spine (so that it doesnt get cut off during the bindery) 

   Make sure previous edits were made

TOC, SYMBOLS, TERMS AND CONDITIONS

   Make sure all information is accurate: page references, images, etc.

o  Confirm phone numbers, email addresses etc are correct by testing them

o  Review any screen shots to make sure they are still accurate/the most updated

o  In page layout section (pg.2) where the index is referenced, be sure that you have those items in your catalog

and that they are labeled properly in your index

   Make sure all symbols included are in the catalog itself and that all symbols used in the catalog are included in the

TOC, T&Cs

   Check that footer on the T&Cs page says see details above, not see page 3 etc. (if applicable)

   Terms and Conditions to be approved be legal (Bill Mendelsohn)

   Make sure previous edits were made

TEXT PAGES

   Overall:

o  Should not be too crowded- are there too many images/product collections on a page?

o  Should not be to sparse

   Text Page Template: Confirm correct

   Headers/Subheads : Accurate, should represent assortment on page (typically book flows in alpha order)

   Footers: Correct and consistent

   Spelling

o  Although the catalogs go through proofreading spelling mistakes are not completely uncommon

o  Pay special attention to edits/additions to double check the spelling

   Copy/Bullets

o  Bullets should be clear and concise

8/7/2019 #7. Proofing Checklist

http://slidepdf.com/reader/full/7-proofing-checklist 3/3

  VII:3

 What is CPG?

  Dont need fluff 

o  Why Buys need to be true why buys- do they help the customer shop

o  Look for widows or any strange word wrapping/layout

o  Look for Marketing messaging opportunities:

 YMAN: You may also need  Dont forget

 Six Digit SKU callout  Find more

  Consolidate and Save  For the latest xxx

  Toner Recycling

o  Value Packs Should be in blue, bold font (associated asterisks should be black)

 Typically go first in list priced books and second in net priced books

 Must be a larger pack size of the exact item (ie size, color must be the same)

o  Staples No. References: Value Packs

  Always last copy point

  No bullet should be used

 Bold, italic (ie StaplesN o. 328394 Contains 35% recycled content)

   Imagery

o  Good resolution

o  Should not show dated information

o  Letter Keys: If more than one image, make sure it is keyed

  Confirm keys are correct

 Should be the same color as the header on the page

 Should be placed consistently and match up to item on page

   Icons (Should be from approved list no vendor icons allowed)

o  Do bullets support icon and vice versa

o  Make sure Jake Swenson approves enviro icons

o  Recycled Icons

 Used directly after title of collection

  Last bullet should tell the % of recycled content

o  Value Pack icon: below vendor logo in top, right corner

   Staples Brand Items

o  All SBG items should be in red, bold font with the Staples logo to the far left (no logo to the far right)

   Pricing

o  Does everything have a price? Are the prices correct?

o  Price proof 1: any prices not listed should be highlighted in pink font circle these to remember to double

check in price proof 2

   Make sure previous edits were made on subsequent proof rounds

Ads

   Only Staples Nos. may be referenced (NO Mfr. Nos.!)

   NO pricing or label products

   NO websites references (including StaplesLink.com®)

   All SKUs in Ad must be orderable in catalog

   If Ads are pick ups from other catalogs/pieces do they include page #s that need to be updated? Are the products

included in the catalog? (May or may not need to be)