7 ideas to get more clients from online marketing campaigns in 2014 @MeetMagento 14.09.2014, Cluj
description
Transcript of 7 ideas to get more clients from online marketing campaigns in 2014 @MeetMagento 14.09.2014, Cluj
![Page 1: 7 ideas to get more clients from online marketing campaigns in 2014 @MeetMagento 14.09.2014, Cluj](https://reader036.fdocuments.us/reader036/viewer/2022070323/559b273a1a28ab5f488b483e/html5/thumbnails/1.jpg)
7 ideas to get more clients from online marketing campaigns in 2014
![Page 2: 7 ideas to get more clients from online marketing campaigns in 2014 @MeetMagento 14.09.2014, Cluj](https://reader036.fdocuments.us/reader036/viewer/2022070323/559b273a1a28ab5f488b483e/html5/thumbnails/2.jpg)
Procesul de generare de prospecti online
Trafic
Conversie
0.2 euro / click -> 1% rata de conversie -> 20euro/client
![Page 3: 7 ideas to get more clients from online marketing campaigns in 2014 @MeetMagento 14.09.2014, Cluj](https://reader036.fdocuments.us/reader036/viewer/2022070323/559b273a1a28ab5f488b483e/html5/thumbnails/3.jpg)
Landing page-uri dedicate in campanii?
25% din respondentii studiului SEMRO(160 clienti finali,40 agentii) trimiteau trafic in aceeasi pagina iar 20% in homepage
![Page 4: 7 ideas to get more clients from online marketing campaigns in 2014 @MeetMagento 14.09.2014, Cluj](https://reader036.fdocuments.us/reader036/viewer/2022070323/559b273a1a28ab5f488b483e/html5/thumbnails/4.jpg)
Landing page-uri dedicate, optimizate
![Page 5: 7 ideas to get more clients from online marketing campaigns in 2014 @MeetMagento 14.09.2014, Cluj](https://reader036.fdocuments.us/reader036/viewer/2022070323/559b273a1a28ab5f488b483e/html5/thumbnails/5.jpg)
1. Optimizare Landing Page (CRO)Studiu de caz Dentalaria
Varianta Initiala Rata de Conversie 1,09 %
![Page 6: 7 ideas to get more clients from online marketing campaigns in 2014 @MeetMagento 14.09.2014, Cluj](https://reader036.fdocuments.us/reader036/viewer/2022070323/559b273a1a28ab5f488b483e/html5/thumbnails/6.jpg)
Rata de Conversie 3,39 %
1. Optimizare Landing Page (CRO)
![Page 7: 7 ideas to get more clients from online marketing campaigns in 2014 @MeetMagento 14.09.2014, Cluj](https://reader036.fdocuments.us/reader036/viewer/2022070323/559b273a1a28ab5f488b483e/html5/thumbnails/7.jpg)
1. Optimizare Landing Page (CRO):upsell in cos
![Page 8: 7 ideas to get more clients from online marketing campaigns in 2014 @MeetMagento 14.09.2014, Cluj](https://reader036.fdocuments.us/reader036/viewer/2022070323/559b273a1a28ab5f488b483e/html5/thumbnails/8.jpg)
1. Landing Page Optimization
Cele mai mici modificari de pe site pot creste
rata de conversie cu +133%.
![Page 9: 7 ideas to get more clients from online marketing campaigns in 2014 @MeetMagento 14.09.2014, Cluj](https://reader036.fdocuments.us/reader036/viewer/2022070323/559b273a1a28ab5f488b483e/html5/thumbnails/9.jpg)
2. Extensii noi in AdwordsTop 3 folosite in .ro :
• Location
• Call Extensions
• Sitelink Extensions
![Page 10: 7 ideas to get more clients from online marketing campaigns in 2014 @MeetMagento 14.09.2014, Cluj](https://reader036.fdocuments.us/reader036/viewer/2022070323/559b273a1a28ab5f488b483e/html5/thumbnails/10.jpg)
2. Extensia Callout pentru anunturi text
![Page 11: 7 ideas to get more clients from online marketing campaigns in 2014 @MeetMagento 14.09.2014, Cluj](https://reader036.fdocuments.us/reader036/viewer/2022070323/559b273a1a28ab5f488b483e/html5/thumbnails/11.jpg)
2. Extensia Callout pentru anunturi text
![Page 12: 7 ideas to get more clients from online marketing campaigns in 2014 @MeetMagento 14.09.2014, Cluj](https://reader036.fdocuments.us/reader036/viewer/2022070323/559b273a1a28ab5f488b483e/html5/thumbnails/12.jpg)
2. Extensia Callout pentru anunturi text
Sunt independente de Sitelinks- cele doua tipuri de
extensii pot aparea impreuna in cadrul unui anunt
Evidentiaza beneficiile principale ale campaniei
respective, oferind motive in plus de cumparare (detalii
de livrare, promotii, etc)
Pot fi setate la nivel de account, campanie si/sau
adgroup
Nu au cost aditional
![Page 13: 7 ideas to get more clients from online marketing campaigns in 2014 @MeetMagento 14.09.2014, Cluj](https://reader036.fdocuments.us/reader036/viewer/2022070323/559b273a1a28ab5f488b483e/html5/thumbnails/13.jpg)
Impactul Quality Score-ului in CPC
![Page 14: 7 ideas to get more clients from online marketing campaigns in 2014 @MeetMagento 14.09.2014, Cluj](https://reader036.fdocuments.us/reader036/viewer/2022070323/559b273a1a28ab5f488b483e/html5/thumbnails/14.jpg)
3. Youtube Ads
![Page 15: 7 ideas to get more clients from online marketing campaigns in 2014 @MeetMagento 14.09.2014, Cluj](https://reader036.fdocuments.us/reader036/viewer/2022070323/559b273a1a28ab5f488b483e/html5/thumbnails/15.jpg)
3. Youtube Ads
- Youtube: “noul TV”- atingerea unui public numeros
- Plasarea anunturilor in functie de
context, interese si videoclipul/canalul vizualizat
- Remarketing prin Youtube –pentru a ajunge specific la
cei care au manifestat un interes de achizitie
- Cost per view sub 0.04 EUR
![Page 16: 7 ideas to get more clients from online marketing campaigns in 2014 @MeetMagento 14.09.2014, Cluj](https://reader036.fdocuments.us/reader036/viewer/2022070323/559b273a1a28ab5f488b483e/html5/thumbnails/16.jpg)
3. Youtube Ads- Studiu de Caz Midocar. Generare de lead-uri pentru Programul RABLA
Primul videoclip interactiv din industria auto romaneasca
http://www.youtube.com/watch?v=Fui6xMitt8M
![Page 17: 7 ideas to get more clients from online marketing campaigns in 2014 @MeetMagento 14.09.2014, Cluj](https://reader036.fdocuments.us/reader036/viewer/2022070323/559b273a1a28ab5f488b483e/html5/thumbnails/17.jpg)
3. Youtube Ads- Studiu de Caz Midocar. Generare de lead-uri pentru Programul RABLA
Primul videoclip interactiv din industria auto romaneasca
http://www.youtube.com/watch?v=Fui6xMitt8M
![Page 18: 7 ideas to get more clients from online marketing campaigns in 2014 @MeetMagento 14.09.2014, Cluj](https://reader036.fdocuments.us/reader036/viewer/2022070323/559b273a1a28ab5f488b483e/html5/thumbnails/18.jpg)
3. Youtube Ads- Studiu de Caz Midocar. Generare de lead-uri pentru Programul RABLA
Rezultate
Conversion rate > 1.1%
> 30,000 vizualizari unice in 16 zile
Cost CPV mediu 0.03 EUR
Rata de vizualizare > 7%
![Page 19: 7 ideas to get more clients from online marketing campaigns in 2014 @MeetMagento 14.09.2014, Cluj](https://reader036.fdocuments.us/reader036/viewer/2022070323/559b273a1a28ab5f488b483e/html5/thumbnails/19.jpg)
19
![Page 20: 7 ideas to get more clients from online marketing campaigns in 2014 @MeetMagento 14.09.2014, Cluj](https://reader036.fdocuments.us/reader036/viewer/2022070323/559b273a1a28ab5f488b483e/html5/thumbnails/20.jpg)
4. Retargeting Dinamic
![Page 21: 7 ideas to get more clients from online marketing campaigns in 2014 @MeetMagento 14.09.2014, Cluj](https://reader036.fdocuments.us/reader036/viewer/2022070323/559b273a1a28ab5f488b483e/html5/thumbnails/21.jpg)
4. Retargeting Dinamic
Clientii din listele de Remarketing vad reclame unice,
create in functie de activitatea lor pe site (ce obiecte au
cautat, ce au vizualizat, ce au adaugat in cosul de
cumparaturi, etc)
![Page 22: 7 ideas to get more clients from online marketing campaigns in 2014 @MeetMagento 14.09.2014, Cluj](https://reader036.fdocuments.us/reader036/viewer/2022070323/559b273a1a28ab5f488b483e/html5/thumbnails/22.jpg)
4. Retargeting Dinamic in functie de cosul de cumparaturi
![Page 23: 7 ideas to get more clients from online marketing campaigns in 2014 @MeetMagento 14.09.2014, Cluj](https://reader036.fdocuments.us/reader036/viewer/2022070323/559b273a1a28ab5f488b483e/html5/thumbnails/23.jpg)
5. Retargeting prin audiente similare
Te ajuta sa gasesti oameni care sunt similari cu cei care ti-au
vizitat deja site-ul
Activarea optiunii permite afisarea ad-ului unor oameni care
au aceleasi interese ca si cei care au vizitat deja site-ul
![Page 24: 7 ideas to get more clients from online marketing campaigns in 2014 @MeetMagento 14.09.2014, Cluj](https://reader036.fdocuments.us/reader036/viewer/2022070323/559b273a1a28ab5f488b483e/html5/thumbnails/24.jpg)
5. Retargeting prin audiente similare
![Page 25: 7 ideas to get more clients from online marketing campaigns in 2014 @MeetMagento 14.09.2014, Cluj](https://reader036.fdocuments.us/reader036/viewer/2022070323/559b273a1a28ab5f488b483e/html5/thumbnails/25.jpg)
5. Retargeting prin audiente similare
![Page 26: 7 ideas to get more clients from online marketing campaigns in 2014 @MeetMagento 14.09.2014, Cluj](https://reader036.fdocuments.us/reader036/viewer/2022070323/559b273a1a28ab5f488b483e/html5/thumbnails/26.jpg)
5. Retargeting prin audiente similare
![Page 27: 7 ideas to get more clients from online marketing campaigns in 2014 @MeetMagento 14.09.2014, Cluj](https://reader036.fdocuments.us/reader036/viewer/2022070323/559b273a1a28ab5f488b483e/html5/thumbnails/27.jpg)
6. Facebook retargeting & dynamic
retargeting
![Page 28: 7 ideas to get more clients from online marketing campaigns in 2014 @MeetMagento 14.09.2014, Cluj](https://reader036.fdocuments.us/reader036/viewer/2022070323/559b273a1a28ab5f488b483e/html5/thumbnails/28.jpg)
6. Facebook retargeting & dynamic
retargeting
![Page 29: 7 ideas to get more clients from online marketing campaigns in 2014 @MeetMagento 14.09.2014, Cluj](https://reader036.fdocuments.us/reader036/viewer/2022070323/559b273a1a28ab5f488b483e/html5/thumbnails/29.jpg)
6. Facebook retargeting & dynamic
retargeting
![Page 30: 7 ideas to get more clients from online marketing campaigns in 2014 @MeetMagento 14.09.2014, Cluj](https://reader036.fdocuments.us/reader036/viewer/2022070323/559b273a1a28ab5f488b483e/html5/thumbnails/30.jpg)
7. Retele pentru adulti
![Page 31: 7 ideas to get more clients from online marketing campaigns in 2014 @MeetMagento 14.09.2014, Cluj](https://reader036.fdocuments.us/reader036/viewer/2022070323/559b273a1a28ab5f488b483e/html5/thumbnails/31.jpg)
7. Retele pentru adulti
![Page 32: 7 ideas to get more clients from online marketing campaigns in 2014 @MeetMagento 14.09.2014, Cluj](https://reader036.fdocuments.us/reader036/viewer/2022070323/559b273a1a28ab5f488b483e/html5/thumbnails/32.jpg)
7. Retele pentru adulti
Retelele de adulti pot fi profitabile si pentru
afacerile care nu sunt destinate strict 18+
![Page 33: 7 ideas to get more clients from online marketing campaigns in 2014 @MeetMagento 14.09.2014, Cluj](https://reader036.fdocuments.us/reader036/viewer/2022070323/559b273a1a28ab5f488b483e/html5/thumbnails/33.jpg)
7. Retele pentru adulti
![Page 34: 7 ideas to get more clients from online marketing campaigns in 2014 @MeetMagento 14.09.2014, Cluj](https://reader036.fdocuments.us/reader036/viewer/2022070323/559b273a1a28ab5f488b483e/html5/thumbnails/34.jpg)
7. Retele pentru adulti
Retelele de adulti pot fi profitabile si pentru
afacerile care nu sunt destinate strict 18+
Case Study: EAT24 - CPM cu 90% mai mic
http://www.adweek.com/adfreak/how-food-delivery-company-found-love-advertising-adult-websites-152357
![Page 35: 7 ideas to get more clients from online marketing campaigns in 2014 @MeetMagento 14.09.2014, Cluj](https://reader036.fdocuments.us/reader036/viewer/2022070323/559b273a1a28ab5f488b483e/html5/thumbnails/35.jpg)
Despre Today’s SEM
• Google AdWords Certified Partner
• In top 5 Agentii AdWords
din Romania
• Peste €2 M bugete AdWords
gestionate
![Page 36: 7 ideas to get more clients from online marketing campaigns in 2014 @MeetMagento 14.09.2014, Cluj](https://reader036.fdocuments.us/reader036/viewer/2022070323/559b273a1a28ab5f488b483e/html5/thumbnails/36.jpg)
Clientii nostri