EXPERT TIPS FOR SUCCESS IN

DIGITALMARKETING

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Perficient is the leading digital transformation consulting firm serving Global 2000® and enterprise customers throughout North America. With unparalleled information technology, management consulting and creative capabilities, Perficient and its Perficient Digital agency deliver vision, execution and value with outstanding

digital experience, business optimization and industry solutions.

SOURCES:Quarterly Digital Intelligence Briefing: 2016 Digital Trends, Econsultancy, January 2016

“Why Personalized Marketing Will Dominate in 2015,” MarketingProfs, December 2014

Quarterly Digital Intelligence Briefing: 2016 Digital Trends, Econsultancy, January 2016

http://chiefmartec.com/2015/01/marketing-technology-landscape-supergraphic-2015/

“The Truth about Customer Experience,” Harvard Business Review, September 2013

BUILD YOUR DIGITAL MARKETING PLATFORM ON A

Use analytics to identify target audiences to integrate your marketing hub and web content management tools. Then, you can promote tailored information through e-mail marketing and online campaigns.

Track customer behavior and integrate data from the web, CRM, and retail systems to create a personalized, consistent experience across all touchpoints.

of marketers say improving content creation and delivery processes are instrumental to providing a great customer experience

FOLLOW THESE SEVEN EXPERT TIPS TO OPTIMIZE YOUR DIGITAL MARKETING PLATFORMS

25%of personalized emails are opened more often

51%higher click-through rates compared to non-personalized emails

46%of marketers claim they have limited access and control over customer data

Break down data silos and establish a 360-degree customer view.

Find a content management solution that allows you to publish across all digital platforms so your message reaches your customers – and the market – faster.

solid foundation SO YOU CAN CREATE PHENOMENAL EXPERIENCES THAT

WILL ATTRACT, ENGAGE, AND DELIGHT YOUR CUSTOMERS.

LEARN MORE BY DOWNLOADING OUR GUIDE

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Set a clear integration strategy to bring new marketing tools into the fold with existing systems and processes. This is key for choosing the right solution for your company, either best-of-breed or a single platform.

98%

From 2014 to 2015, the number of marketing technology vendors increased by

When you organize digital marketing efforts around data and content, you provide customers with a consistent brand experience.

Test, measure, and repeat different content, using analytics to identify which resonates the most with your audience.

EXPERT TIPS FOR SUCCESS WITH

DIGITALMARKETING PLATFORMS

Measure campaigns for effectiveness across channels and audiences to identify how your campaigns contribute to ROI.

Monitor SEO effectiveness, experiment with optimization, and develop content that promotes your company across search platforms.

Take control of your digital marketing – get organizedTip #1

Identify, integrate, and implementTip #2

Understand your customer from every angleTip #3

Rapidly share messages that resonateTip #4

Chart a course for platform integrationTip #5

Optimize your content for search platformsTip #6

You can’t improve what you don’t measureTip #7