PowerPoint Presentation

Building Your Brand Through Digital Planning, Social Engagement, Social Media

Kiosha Boyles

Quick Snapshot: Kiosha Gregg, owner of a social media agency, Digitize Marketing. Columbia College & UofSC Grad. Certified Inbound Marketing Specialist. Worked with a host of local and regional businesses, organizations and events. ----------------Ok. Humor me a bitwere going somewhere. Think back and simply blurt out the oldest audio format, youve used in your lifetime. For me, it was cassette tapes and the walk man. How about you?

Vinyl. Dictet. Cassette. 8-track. Compact Disc-CD. Mp3 file and digital file formats.

Twenty years ago, as a music fan, you would hear a song you enjoyed on the radio, head to the record store to buy the album and wait until the band came to town to attend a concert. There was a straightforward consumption model.

Today, services likePandora, Spotify, SoundCloud, YouTube are fundamentally changing the way people listen to and engage with music. (Still hearing new music. Introduced through social media, online radio, and other new platforms, etc. Instead of BUYING from the record store, we are going to iTunes, Beats Music, etc. And- Because people are now recording video during concerts or the show provides live streaming you can watch a full concert on YouTube from the comfort of your home.)

We are experiencing this same shift in how we share and discover new products, services, new programs in almost every industry.

1

Old vs. New Media

vs.

#GetDigitized

Lets take a look at the current state of media:

TV being replaced with DVR/Netflix/Hulu. Instead of radio, people are opting for CD/IPod/Pandora. And Printreally? Blogs/Online publications/Twitter are becoming the mainstream news sources. Consumers are shutting off the traditional world of marketing.

In essence, the rules of marketing have changed. You can reach the entire world with the click of the button.

Smart marketers understand that traditional marketing is becoming less and lesseffective by the minute, and that therehasto be a better way. The lack of effectiveness relates to the marketing strategy, not simply the platform.

2

What is Social Media? Social media are web-based communication tools that enable people to interact with each other by both sharing and consuming information.Relationships Branding Learning #GetDigitized

Social Media is a conversation supported by online tools.

3

#GetDigitized

How Big is Social Media? FB: Over 1 million Tw: If a country, 12th largest in the world. 750 tweets per secondLinkedIn: 2 new members every second. YouTube: average visitor spends 15 minutes a day. 2nd largest search engine after Google. Pinterest: Google Plus:

South Carolina Social Stats: South Carolina- Over 2.2 million FB usersColumbia- over 220,000 FB users29210- over 16,400 FB users

4

FACEBOOK

5

FacebookHow is it beneficialLong lasting relationships with customers. Creating a community. Increasing brand awareness and loyalty. Gathering new leads. Increasing your website traffic. Offering specials, events, discounts, information instantly. Tracking Competitors.

How to Start?Create a business page.Follow brands and people already socially connected.Create and share content like photos, videos and status updates.

#GetDigitized

Largest social network in the world Just hit 1 billion users in October More than 7 billion visits a week

6

Facebook

Facebook Live

Facebook Group

Twitter

10

TwitterHow is it beneficial? Learning, sharing/gathering information. Researching trends. Customized real time newspaper on topics/people youre interested in. Effective communication and lead generation tool. Seeking feedback and providing customer service.

How to Start? Sign up & create your profile. Find and follow others that interest you.Build Your Voice.Retweet messages youve found from others and reply.Create your own 140 character messages. Mention others with @username to show recognition.Include hashtags in your tweets to categorize their subject matter. Ex. #SocialMedia #Construction #ColumbiaSC #FamouslyHot#GetDigitized

What is it: mini blog/news feed/ text message with the masses. Information sharing 140 character messages called tweets11

Twitter

Linkedin

13

LinkedInHow is it beneficial? Creating a online resume.Building your credibility, brand through recommendations and skills.Networking with other professionals.Connecting with professional organizations.Attracting new staff and business partners.

How to Start? Create a profile/online resume with experience, skills, education.Make connections. See People You May Know page. Join groups and follow companies.Post professional updates and share relevant content.Create business LinkedIn page.

#GetDigitized

14

LinkedIn

LinkedIn Group

LinkedIn Pulse

Youtube

18

YouTubeHow is it beneficial? Entertaining. Educating. Connecting.Demonstrating products and expertise. Providing a visual representation of your staff and brand.Leveraging events and promotions.

How to Start? You dont need to sign-up to watch videos.If you want to comment, follow channels and upload your own videos, you must create an account. #GetDigitized

Online TV where users upload, watch and share short video clips Bought by Google 3rd most popular website in the world19

YouTube

Pinterest

21

PinterestHow is it beneficial? Create visual collections (pin boards) of images based on interests, services, products, etc. Share and connect with other boards.Demonstrate new products, ideas and people.

How to Start? Join Pinterest.Follow prospects, organization and competitors you are interested in. Create board boards based on products, services, interests, etc. Repin images to your board or upload pins from Internet images.Include calls to action on your boards and in pin descriptions.#GetDigitized

Virtual collages or collections of images Now #3 social media network in the U.S. 80% of users are women 22

Pinterest

Instagram

24

InstagramHow is it beneficial? Offering a personal touch. Make your business relatable. Building a network of interconnected people. Marketing your products and services in creative ways.

How to Start? Download the app. Create your profile. Follow potential customer, organizations and competition. Share pictures and videos to promote your brand.

#GetDigitized

Over 150 million people use Instagram, with 55 million photos being uploaded every day. Take advantage of this incredibly large, active network of people. Connect with potential prospects!

Post behind-the-scenes photos of your business

Update people on your latest offers and promotions.

Visual Marketing

25

Instagram

snapchat

27

SnapchatHow is it beneficial? Leading social platform to reach 13 to 34 year olds.Offering a personal touch. Make your business relatable. Launch teaser videos and pictures to create buzz. Provide behind the scenes access to capture your companys culture.

How to Start? Download the app. Create your profile. Promote your account through other marketing channels. Share pictures and videos to promote your brand.

#GetDigitized

Over 150 million people use Instagram, with 55 million photos being uploaded every day. Take advantage of this ncredibly large, active network of people. Connect with potential prospects!

Post behind-the-scenes photos of your business

Update people on your latest offers and promotions.

Visual Marketing

28

Snapchat Marketing

Snapchat Filters

How to Get Started

31

Develop Program Goals Build Your Brand Create Engaging Content Foster a Following#GetDigitized

So, given this shift, the question becomeshow do you market your agency into this new, digital marketplace. Today, Im going to share with you three simple steps I use with my clients.

The 3 steps are: 32

Develop Program GoalsClear goals help to effectively manage success#GetDigitized

Before you branch out into the digital marketplace, my first question is: Who are you? Why does it matter? There are hundreds, if not thousands of businesses similar to you socially. Why should I connect with your brand?

Example of Javis Tax Service. Found her BRAND STORY.

How will you convey your brand and mission with your audiences? Show Me vs. Tell me. How do you do this? With remarkable content.

QUESTIONS33

Build Your BrandDEFINE: Who are you? Why does it matter?

#GetDigitized

Before you branch out into the digital marketplace, my first question is: Who are you? Why does it matter? There are hundreds, if not thousands of businesses similar to you socially. Why should I connect with your brand?

Example of Javis Tax Service. Found her BRAND STORY.

How will you convey your brand and mission with your audiences? Show Me vs. Tell me. How do you do this? With remarkable content.

QUESTIONS34

Create Engaging Content

Marketing is impossible without great content. #GetDigitized

Marketing is impossible without great content. Content strategy comes before your social mediastrategy. Before you think about how many times you are going to tweet, first think about what the heck you are doing to say.

Content should tell your brand story. Example of tax client, since we wanted to promote the company as family friendly/local touch.where all of the other tax services were promoting deals and specialswe promoted pictures of our staff with clients and their children. Showed pictures of their play area. Shared post that said, Heading to prepare your taxes after work, we have a snack bar ready for you. Understood the needs of our clients and appealed to them on areas more valuable than simply price and deals (although we had these as well). Do this same thing with your company. Brainstorm methods to deliver cutting-edge, innovative content that tells your brand story.

Post messages that positions you as a brand expert

The general rule of thumb is that it takes Nine seconds to grab your customers attention. What are you doing to make a statement.

Stay relevant or youll become the next Blockbuster of your industry. (Redbox, Netflix, etc.)

Content: Video, Posts on Facebook, Tweets on Twitter. More advanced: webinars, eBooks, ecommerce, etc.

QUESTIONS:

35

Blogs

Ebooks

Videos

Webinars

Foster a Following

Real-time access between brands and fans. #GetDigitized

Social networks such as Facebook, Twitter, LinkedIn, YouTube, and many others have broken down the "invisible curtains" between brands and fans, enabling people to connect, create, and share content more easily than ever before.

We now have direct, real-time access to local, regional and national brands.

As a business owner and marketer, this is to your advantage. You know have a direct line of communication with your audience. You dont have to cross your fingers and hope that you will receive airtime on the radio or TV affiliates. You can take this into your own hands by using social media to garner exposure promoting your products and services directly to your audience.

Another question to ask yourself is who do you want to communicate your brand and mission with? This will affect what type of content you share and which social media networks you will use. For instance, we are seeing youth flock to twitter and Instagram. Baby boomers are one of the fastest growing users on Facebook.

40

Digital Tools

41

#GetDigitized

#GetDigitized

#GetDigitized

#GetDigitized

45

#GetDigitized

#GetDigitized

47

#GetDigitized

#GetDigitized

#GetDigitized

#GetDigitized

51

Questions? www.DigitizeMarketing.com @DigitizeMktg @KioshaBoyles (803) 477-1082

#GetDigitized

Introduce yourself, company, product/service offerings. 52