7 Conversion Optimization Tricks for E-Commerce Websites

7 tricks to increase the conversion rate for e-commerce websites

Wednesday September 24 14

Valentin Radu

Serial entrepreneur involved in tech and digital marketing for the past 12 years

Founded Marketizator a SaaS with 100 focus on conversion optimization


22 (companies pleased with their current conversion rate)

98 (average percent of no-conversion visits)


1 Get feedback across the conversion funnel

2 Respect Pareto

3 Get personal

4 Do micro-conversions

5 AB testing case-studies how removing elements made a

fashion webshop earn +250k eur

6 Cialdinis persuasion principles applied in e-commerce

7 Proper tools


1 Get feedback across the funnel


What made you abandon the purchase

Source econsultancycom 2013




2 Respect Pareto

Do 2080 traffic segmentation


ldquoCompanies whose conversion improved are using 90 more ways to segment their visitors and customers than companies whose conversion rates have not improved or have stayed the samerdquo

Source Econsultancy Optimization Report


3 Get personal


ldquo60 of marketers note they struggle to personalize content

in real time yet 77 believe real-time personalization is

crucial

Source CMOcom






5 AB Testing

By adding the search filter for size in a pop-up increased conversion rate by 5787The Revenue increased by 4268 and the revenuevisitor by 28


5 AB Testing

- determine which layout call2action or image is the most efficient

- you can adjust your message according to your visitorrsquos position in the funnel city weather conditions at his location

- get rid of disputes about how a page should look

- very cost-effcient (Marketizator starts from 19$month)

- no programming skills required





gt Reciprocity

gt Commitment and Consistency

gt Social Proof

gt Authority

gt Liking

gt Scarcity






7 Web Personalization


Web Personalization - on-exit

Homeamp garden e-shop

+16 conversion rate for new visitors trying to abandon the cart page


Web Personalization - welcome page - on-load

Fashion store

+18 conversion rate for new visitors


Web Personalization

On-line insurance

-14 checkout abandonment rate for returning visitors

For women

For men



Home amp garden



Web Personalization - on-load

Electro-ITtestimonial

-19 bounce-rate for first time visitors


On-line insurance


Web Personalization


Use great tools

gt AB testing

gt Real Time Web Personalization

gt Behavioural surveys

gt Real time bidding

gt Email automation systems

gt Recommendation engines


Thank you

Letrsquos talkStand K5

infomarketizatorpl

Other case studieswwwmarketizatorpl


Valentin Radu

Serial entrepreneur involved in tech and digital marketing for the past 12 years

Founded Marketizator a SaaS with 100 focus on conversion optimization






2 Respect Pareto

3 Get personal





7 Proper tools









2 Respect Pareto






3 Get personal




crucial

Source CMOcom






5 AB Testing



5 AB Testing










gt Reciprocity


gt Social Proof

gt Authority

gt Liking

gt Scarcity













Fashion store



Web Personalization

On-line insurance


For women

For men



Home amp garden







On-line insurance


Web Personalization


Use great tools

gt AB testing







Thank you


infomarketizatorpl







2 Respect Pareto

3 Get personal





7 Proper tools









2 Respect Pareto






3 Get personal




crucial

Source CMOcom






5 AB Testing



5 AB Testing










gt Reciprocity


gt Social Proof

gt Authority

gt Liking

gt Scarcity













Fashion store



Web Personalization

On-line insurance


For women

For men



Home amp garden







On-line insurance


Web Personalization


Use great tools

gt AB testing







Thank you


infomarketizatorpl










2 Respect Pareto






3 Get personal




crucial

Source CMOcom






5 AB Testing



5 AB Testing










gt Reciprocity


gt Social Proof

gt Authority

gt Liking

gt Scarcity













Fashion store



Web Personalization

On-line insurance


For women

For men



Home amp garden







On-line insurance


Web Personalization


Use great tools

gt AB testing







Thank you


infomarketizatorpl






3 Get personal




crucial

Source CMOcom






5 AB Testing



5 AB Testing










gt Reciprocity


gt Social Proof

gt Authority

gt Liking

gt Scarcity













Fashion store



Web Personalization

On-line insurance


For women

For men



Home amp garden







On-line insurance


Web Personalization


Use great tools

gt AB testing







Thank you


infomarketizatorpl





crucial

Source CMOcom






5 AB Testing



5 AB Testing










gt Reciprocity


gt Social Proof

gt Authority

gt Liking

gt Scarcity













Fashion store



Web Personalization

On-line insurance


For women

For men



Home amp garden







On-line insurance


Web Personalization


Use great tools

gt AB testing







Thank you


infomarketizatorpl







5 AB Testing



5 AB Testing










gt Reciprocity


gt Social Proof

gt Authority

gt Liking

gt Scarcity













Fashion store



Web Personalization

On-line insurance


For women

For men



Home amp garden







On-line insurance


Web Personalization


Use great tools

gt AB testing







Thank you


infomarketizatorpl



5 AB Testing










gt Reciprocity


gt Social Proof

gt Authority

gt Liking

gt Scarcity













Fashion store



Web Personalization

On-line insurance


For women

For men



Home amp garden







On-line insurance


Web Personalization


Use great tools

gt AB testing







Thank you


infomarketizatorpl






gt Reciprocity


gt Social Proof

gt Authority

gt Liking

gt Scarcity













Fashion store



Web Personalization

On-line insurance


For women

For men



Home amp garden







On-line insurance


Web Personalization


Use great tools

gt AB testing







Thank you


infomarketizatorpl














Fashion store



Web Personalization

On-line insurance


For women

For men



Home amp garden







On-line insurance


Web Personalization


Use great tools

gt AB testing







Thank you


infomarketizatorpl



Web Personalization

On-line insurance


For women

For men



Home amp garden







On-line insurance


Web Personalization


Use great tools

gt AB testing







Thank you


infomarketizatorpl




Home amp garden







On-line insurance


Web Personalization


Use great tools

gt AB testing







Thank you


infomarketizatorpl







On-line insurance


Web Personalization


Use great tools

gt AB testing







Thank you


infomarketizatorpl



Use great tools

gt AB testing







Thank you


infomarketizatorpl



Thank you


infomarketizatorpl



7 Conversion Optimization Tricks for E-Commerce Websites

Technology

Transcript of 7 Conversion Optimization Tricks for E-Commerce Websites