7 BRAND REQUESTS

[for those who take fun seriously]

This is… A collection of ideas on brand

extensions and hyper-extensions based on how “I” perceive these brands

An effort to open up the valves for new ideas for brands…just for fun

Few things should be done just because they could be done….

Godrej Security Solutions

Must extend its promise to secure the property with some kind of theft insurance provider like – National Insurance Co. Ltd.

Buy locks and get free insurance on property you lock with them

Basically encourage users / consumers to buy two complimentary products that insure a win-win outcome for the user. This model can be replicated in other combinations of brands too (think about them!)

1

Dominos Pizza Must organize a social drive to provide

food in third world countries Ask consumers to place the order and the

same food would be sent to children who need it more…okay! maybe not the same food but nutrition worth same price

What do Dominos get out of it – a chance to answer their own tag line – Hungry Kya?

2

Dr. Batra should start a hair bank where people could donate, sell or buy hair to be woven or whatever.

I know some people who want to get rid of their hair – to become Monks or Punk followers or some other reason.

Dr. Batra

3

They must convince the contractors in Vaishnav Devi to provide shoes and gear to rent ‘em out to people who visit the place

Here a lot of people do take shoes and accessories on rent already

Even for people who can’t afford high end shoes and accessories this would be a nice experience which may convert in sales later on – maybe one will never buy but one will never forget the experience

Woodland

4

Harpic Must try and strike a deal to support to

clean toilets in Indian Railways’ trains with exclusive ads in return in these cleaned toilets.

This might backfire, but if it clicks then nothing like it…

It will help the brand and people both.

5

Doordarshan Must join hands with all those who own

rights for the awesomest shows (Mitti ke rang, Tehqiqat, Buniyad, Hum Log, Circus etc.) and start a new channel for those who crave for these.

Let this one be a VOD channel, and distribute it online and via DTH services

6

Tata Sky HD Must come up with optical procedures and

lense packages from specialist doctors of the world who can cure the optical disorder that mars the ability to see clearly.

Why only TV, one must see the life in HD…

Isko Laga dala to life aur bhi jhingalala…in a true sense 7

T***K YOU!

I would love to hear from you…on sachin8@micamail.in