7 Badass Tactics for SlideShare Content Domination

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©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions Marketing Solution 7 Badass Tactics for SlideShare Content Domination Jason Miller, Sr. Content Marketing Manager @JasonMillerCA @LinkedInMktg @LinkedIn @SlideShare

Transcript of 7 Badass Tactics for SlideShare Content Domination

©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions

Marketing Solutions

7 Badass Tactics for SlideShare Content DominationJason Miller, Sr. Content Marketing Manager

@JasonMillerCA

@LinkedInMktg

@LinkedIn

@SlideShare

The world’s largest professional network

1 As of Aug 1, 2013

2 As of June 27, 2013

238M+Members Worldwide

Growing at more than two members per second >3M

90%1

2

Company Pages

Fortune 100 companies use LinkedIn Talent Solutions to hire

1

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1.

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1.

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Once you go Visual…… We are all Visual Thinkers

75% of the Sensory Neurons in our Brains Process Visual Information

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Badass:A person who has done awesome

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Be the Authority on your Topic

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Meet the Experts

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The Visual is the New Headline

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Desk.com Gets it

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The Infographic is not Dead. Claiming that Something is Dead, is.

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Focus on a Design & Tell a Story

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Rev up the SEO for each Presentation

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Hell Yes! - First Page Results

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SlideShare is also a Search Engine

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Integrate Your Presentations Across Multiple Channels

SlideShare Easily Embeds into Landing Pages, Blogs, and Renders Beautifully in Twitter.

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Repurpose, and then Repurpose Some More

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Washed Up? Who Says So? There’s Always Room for a New Audience.

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Visual Kicks Text’s Ass

328,000 views!

17,000 views

Word

s

Visual

eBook Interactive Infographic

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Part of EVERY Content Campaign

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Ready, Aim, Target - A Frictionless Content Experience

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SlideShare for Lead Generation

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From Social Direct to Your Pipeline

• $4620• 7440 Successes• $ per Success < $1.00• 4482 New Names• $ per New Name $1.00

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Slideshare Turns Your Content up to Eleven

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Bonus Lightning Round

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You May Ask Yourself, Why Didn’t I Think of That?

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Promoting Your Event? Check…..

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A Coupon Code Inside Your Slidedeck? I’ll Take It!

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A Visual Journey of FAQs? Genius.

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Clickable Links Inside your SlideShare Deck, Boom!

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Rock Out with Your SlideShare Out.

I Love You All. Goodnight!