5x5 Method - Drip Campaigns for Salespeople
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5X5 drip campaigns for salespeople
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date post
21-Oct-2014 -
Category
Sales
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5.374 -
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description
Learn how you can use the 5x5 method to scale how you communicate with prospects, leads and customers over email.
Transcript of 5x5 Method - Drip Campaigns for Salespeople
5X5drip campaigns for salespeople
• Founded in 2011
• Based in San Francisco, CA
• Our mission is to help Salespeople be faster, better and stronger.
Rated 5 Stars on: !!!!✓Salesforce AppExchange ✓Google Apps Marketplace ✓Chrome Web Store
About ToutApp
✓Helps Salespeople focus on selling
✓Complete Sales Communications Platform
✓Plugs into Gmail, Outlook, Salesforce and more...
✓Streamlines emails and phone calls
✓Tracks day to day emails, presentations, calls
✓Keeps CRM updated
✓Real-Time analytics
MARKETERSdid someone say campaigns?
SALEStoo analog for campaigns
MARKETERS• Think in terms of
“Campaigns”
• Multiple Touches
• Multiple Channels
• Segmentation and Personalization
CrowdCrux.com
TRADITIONAL SALES• 1o1 Human Communication
• Knocking On Doors
• Dialing For Dollars
• Lookin’ For The Glengarry Leads
AS MARKETING+SALES EVOLVED…
INSIDE SALES CHALLENGES
• Less In-Person Contact
• Increased Volume of Leads, Opptys
• Just Can’t Hire “Bodies” Fast Enough
INCREASED VOLUME
• Inbound Leads
• SDR Generated Opportunities
• Recurring Business
HOW DO YOU SCALE?
HOW NOT TO DO IT
• Don’t just add bodies
• Don’t do it manually
• Don’t do it by gut
5X5salespeople becoming mini-marketers
5X5 CAMPAIGNS• 5 Pre-Planned Templates
• 5 Days/Weeks/Months Apart
• Multiple Touches At Scale
• Multiple Channels
WE USE 5X5 FOR• Prospecting and Sales Development
• Handling Newly Assigned Leads
• Nurturing During the Deal Process
• Post Sale Follow-Ups
• Driving Renewals
STRATEGIC TOUCHES1. Introduce Yourself
2. Provide Value
3. Offer Help
4. Engage for Feedback
5. “The Ask”
Introduce
Provide Value
Provide Value
Engage For Feedback
“The Ask”
?✓Read tracking
✓Click tracking
✓Presentations tracking
✓Reply tracking
WebsiteClicksReads
Presentation
Forwards
Replies
BadassTracking:
TO RECAP, USE 5X5 FOR• Prospecting and Sales Development
• Handling Newly Assigned Leads
• Nurturing During the Deal Process
• Post Sale Follow-Ups
• Driving Renewals
BEST PRACTICES• Automate when possible
• {{Personalize}} as much as possible
• Use Engagement Data to drive next steps
• Constantly iterate and test new messaging
BEST PRACTICES• Use LinkedIn to Research
• Check Glassdoor for Employee Reviews
• Check Indeed for Jobs/Hiring
• Read their Blog
WITH THE 5X5 METHOD
• Each of your Reps can scale
• Drive consistency in your messaging
• Accelerate your overall process
DON’T GET LAZYYou’re In Sales.
