5WPR Cooking Planit Case Study

1 About Cooking Planit Cooking Planit leverages the power of the Internet and iPhones/iPads to help home cooks simplify and master the art of producing the perfectly timed meal. Consider Cooking Planit “turn by turn GPS for cooking” or even Siri’s cousin in the kitchen, guiding users through each step. Beyond the actual cooking, Cooking Planit also automatically builds grocery lists, including ingredient totals, and synchs them across user devices, enables easy meal planning according to ingredient preference and dietary needs and offers an extensive selection of pre-built complete meals from which to choose, while also empowering users to select the dishes and courses they wish to prepare. It is free to use at its website and basic app; its premium app is priced at $2.99 for iPhone and $4.99 for iPad.

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It’s hard to open a magazine, read a blog or turn on the television without seeing a new story about a food or beverage trend. Often, the 5W food & beverage PR team is the source of those stories. With new brands, lines, products and restaurants introduced each day, we understand competition for space (in shopping carts, on shelves, and in the media) is fierce. From facilitating the launch of new products to developing long-term creative strategies that ensure maximum media coverage, sell product, increase distribution and win market share, our experience and results in the food and beverage arena are unparalleled. We’ve helped Whole Foods Market, 1800 Tequila, The Chocolate Show, Three Olives, Anheuser Busch, Evian Natural Spring Water, Hint Water, and International House of Pancakes (IHOP), M&Ms, Welch’s Fruit Snacks, 1800 Tequila, Grolsch Premium Lager, The Original SoupMan and many others become the focus of the media’s menu.

Transcript of 5WPR Cooking Planit Case Study

About Cooking PlanitCooking Planit leverages the power of the Internet and iPhones/iPads to help home cooks simplify and master the art of producing the perfectly timed meal. Consider Cooking Planit “turn by turn GPS for cooking” or even Siri’s cousin in the kitchen, guiding users through each step.

Beyond the actual cooking, Cooking Planit also automatically builds grocery lists, including ingredient totals, and synchs them across user devices, enables easy meal planning according to ingredient preference and dietary needs and offers an extensive selection of pre-built complete meals from which to choose, while also empowering users to select the dishes and courses they wish to prepare.

It is free to use at its website and basic app; its premium app is priced at $2.99 for iPhone and $4.99 for iPad.

5W’s Efforts (So Far…)5W was hired to garner mediaattention around the CookingPlanit utility and its Founders,Tripp Wiggins and JonathonVlock while also increasingawareness of Executive CulinaryDirector, Emily Wilson andCooking Planit’s menu/recipeofferings.

In the past three months (February-April 2013), 5W has garnered more than 11 million media impressions and has secured placements in top tier media including Technorati, The Detriot News, TheDailyMeal, and The Miami Herald.

Additional results include securing media desk side appointments with Austin-based media for Tripp Wiggins during SXSW and New York-based media desk side appointments for Emily Wilson and Jonathon Vlock with editors at top publications including InStyle, Reader’s Digest, Real Simple, and Good Housekeeping.

5W also conducted a consumer survey on behalf of Cooking Planit to research cooking attitudes and habits amongst target audiences to further assist in outreach efforts.

As the Company plans to roll-out version two of the utility, 5W has done preliminary research and planning for an appropriate media launch of the app and online tool.