Digital Reimagination - Key to Winning in the Digital Consumer Economy
5minadproj
-
Upload
armin-heurich -
Category
Business
-
view
748 -
download
0
Transcript of 5minadproj
![Page 1: 5minadproj](https://reader035.fdocuments.us/reader035/viewer/2022081404/558c1451d8b42a13148b46c4/html5/thumbnails/1.jpg)
Advertising and U.S.History
An investigative project
![Page 2: 5minadproj](https://reader035.fdocuments.us/reader035/viewer/2022081404/558c1451d8b42a13148b46c4/html5/thumbnails/2.jpg)
Key points to this project
• What we will be examining• Curricular Goals• The project
![Page 3: 5minadproj](https://reader035.fdocuments.us/reader035/viewer/2022081404/558c1451d8b42a13148b46c4/html5/thumbnails/3.jpg)
Advertising and History
• Advertising haschanged over time
http://advertising.harpweek.com/
<- Early advertising
(Harpers magazine)
![Page 4: 5minadproj](https://reader035.fdocuments.us/reader035/viewer/2022081404/558c1451d8b42a13148b46c4/html5/thumbnails/4.jpg)
Curricular Objectives - Standards• Show how and when advertising started and evolved• Relate changes in advertising to specific historical
circumstances– Industrial Revolution– Transportation– Changing media– Patterns of consumption– Etc.
• Develop critical analysis skills -Regents
![Page 5: 5minadproj](https://reader035.fdocuments.us/reader035/viewer/2022081404/558c1451d8b42a13148b46c4/html5/thumbnails/5.jpg)
Introduction
• Break Students into groups (4-5students) to research one historical timeperiod
• Introduce project research - teachermodeling and introduction to criticism
![Page 6: 5minadproj](https://reader035.fdocuments.us/reader035/viewer/2022081404/558c1451d8b42a13148b46c4/html5/thumbnails/6.jpg)
Research and Development• Each group will be given one era, and must:
– Find 3 adds (from any media) and answer these questions– Explain what was typical or different about ads from that era– Explain how it reflects the times in which it was made
• background of each era and web researchhttp://www.icsd.k12.ny.us/highschool/library/advertisi
ng.html
![Page 7: 5minadproj](https://reader035.fdocuments.us/reader035/viewer/2022081404/558c1451d8b42a13148b46c4/html5/thumbnails/7.jpg)
Project-
• Each group must make a representativeadvertisement to present to the classusing what they have learned. It must:– Be of good quality– Be accurate to the time period researched
• Technology used• Methods of “selling” employed• Reflect the society of that time period
![Page 8: 5minadproj](https://reader035.fdocuments.us/reader035/viewer/2022081404/558c1451d8b42a13148b46c4/html5/thumbnails/8.jpg)
Presentations• Each project will be presented
to the class.• Each group must present-
– Market research- what wasgoing on in that time periodhistorically, what type ofproducts were offered, andhow were they sold?
– Product design- what typeof product would youintroduce? What would beyour target market? Howwould you convince peopleto buy your product?
– Your ad campaign, explainhow you designed it.
![Page 9: 5minadproj](https://reader035.fdocuments.us/reader035/viewer/2022081404/558c1451d8b42a13148b46c4/html5/thumbnails/9.jpg)
1850s-1880’s
• Traveling circus
![Page 10: 5minadproj](https://reader035.fdocuments.us/reader035/viewer/2022081404/558c1451d8b42a13148b46c4/html5/thumbnails/10.jpg)
1890’s-1920’s
![Page 11: 5minadproj](https://reader035.fdocuments.us/reader035/viewer/2022081404/558c1451d8b42a13148b46c4/html5/thumbnails/11.jpg)
1930s-1950s
![Page 12: 5minadproj](https://reader035.fdocuments.us/reader035/viewer/2022081404/558c1451d8b42a13148b46c4/html5/thumbnails/12.jpg)
1930’s-1950’s
![Page 13: 5minadproj](https://reader035.fdocuments.us/reader035/viewer/2022081404/558c1451d8b42a13148b46c4/html5/thumbnails/13.jpg)
1950’s-1980’s
![Page 14: 5minadproj](https://reader035.fdocuments.us/reader035/viewer/2022081404/558c1451d8b42a13148b46c4/html5/thumbnails/14.jpg)
1950’s-1980’s
![Page 15: 5minadproj](https://reader035.fdocuments.us/reader035/viewer/2022081404/558c1451d8b42a13148b46c4/html5/thumbnails/15.jpg)
1950’s-1980’s
![Page 16: 5minadproj](https://reader035.fdocuments.us/reader035/viewer/2022081404/558c1451d8b42a13148b46c4/html5/thumbnails/16.jpg)
Modern
![Page 17: 5minadproj](https://reader035.fdocuments.us/reader035/viewer/2022081404/558c1451d8b42a13148b46c4/html5/thumbnails/17.jpg)
Modern