5505,Lakshjit Kapur, Product Line of Reckittbenckiser

7/29/2019 5505,Lakshjit Kapur, Product Line of Reckittbenckiser

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Worlds largest producer of householdproducts and major producer of consumerhealthcare and personal products

RB Headquarter is in Slough, United Kingdom.

RB brands are found in millions of consumershomes in over 180 countries.


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All Brands are Categorized into Six broadcategories

Fabric care

Surface care Dishwashing

Homecare

Health and Personal care Food


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CATEGORY PERFORMANCE

Fabric Care

26%*

Surface Care17%*

Dishwashing11%*

Home Care14%*

Health Care26%*

Personal Care

26%*

Food3%*

Pharmaceutical


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FABRIC CARE

Market PositionNo.1 worldwide in Fabric Treatment and Water Softener

categories. No.2 worldwide in Garment Care.

Key Brands Calgon

Vanish

Spray n Wash

Woolite


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It is the only water softener recommended byleading washing machine manufacturers. Sold inover 20 countries, it is a clear No.1 in each one

Vanish is the leading global trusted stainremoval expert for both fabrics and carpets

Spray 'n Wash provides effective and safe stainremoval on all kinds of laundry fabrics

Woolite is a range of detergents that activelyprotect clothes against wash-related damages


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SURFACE CARE

Market PositionNo.1 worldwide in Surface Care with leading

positions across the five product groups

Key Brands Cillit Bang

Lysol

Dettol Harpic


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DISH WASHING

Market PositionNo.1 worldwide in Automatic Dishwashing

Key Brand

Finish


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Finish is RBs global brand of automatic

dishwashing products UK, Italy,Scandinavia, Australia, New Zealand,

Japan and Korea. Finish offers acomplete range of detergents andadditives in a choice of formats andvariants


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HOME CARE

Market ShareNo.2 worldwide in Air Care, Pest Control and

Shoe Care

Key Brands Airwick

Mortein


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This pest control brand is famous for its Louiethe Fly cartoon character advertising inAustralia, which has been used for over three

decades. Louie is now being used in South Asiafor Mortein and in Malaysia, Singapore andThailand for Shieldtox.

Airwick is now in 85 countries and offersconsumers a large and growing range offragrances and formats, including plug ins,

battery operated devices, candles, gels andaerosols. They are used to eliminate badodours, freshen and fragrance the air, but also,increasingly to create ambience.


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HEALTH CARE

Market PositionNurofen and Gaviscon are leading Analgesic and Gastro-

Intestinal brands in Europe and Australia. Strepsils is No.1 in

Sore Throat globally. Mucinex is the No. 1 cough brand in the

US.

Key Brands Strepsils

Mucinex

Nurofen

Gaviscon


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Strepsils is the world's leading sore throat medicine.Trusted by consumers and pharmacists alike, thisleading brand is now present in over 100 countries

Mucinex is the US' leading cough and decongestionremedy. This brand came with the acquisition of theAdams business.

Gaviscon is a well-established heartburn andindigestion remedy which provides long lasting reliefthough its unique raft-forming mode of action.

Available in 90 countries, Nurofen is the fastestgrowing analgesic brand globally and the leading

analgesic brand in UK, Australia and New Zealand


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PERSONAL CARE

Market PositionDettol is the No.1 worldwide brand in Antiseptics. Veet is the

No.1 depilatory brand worldwide. Clearasil is the No.1 brand

in Europe across all markets it plays in.

Key Brands Veet

Dettol Clearsil


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World leader in depilatory products and trusted by millions ofwomen worldwide. Veet markets a range of products that helpwomen radiate a sexy femininity by giving them beautiful,

touchably smooth skin.

As the world's leading brand of Antiseptics and a trustedchampion of family health, Dettol products offer a high standard

of germ kill and are recommended by healthcare professionalsfor their proven ability to keep families healthy

The expert in spot care, Clearasil is renowned for its highlyeffective range of acne treatment creams, facial washes andcleansing pads which give consumers the confidence of visiblyclearer skin


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FOOD

Market Position

Frenchs is the No.1 brand of mustard in the

world, with over 30% of the North American

market. Franks Red Hot Sauce is the regions

No.1 hot sauce. Cattlemens Barbecue Sauce is

the No.1 barbecue sauce in Foodservice


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French's mustard has delighted consumers forover 100 years and been America's favoritesince 1904, with 125 million bottles sold eachyear. Using the finest grade mustard seeds,French's Classic Yellow remains the No.1 best-

selling mustard in American homes. TheFrench's family has grown to include a varietyof flavors: Honey Dijon, Spicy Brown,

Horseradish and Honey.


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COMPETITORS

Procter and Gamble

Unilever

Henkel

S C Johnson

Johnson & Johnson


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Procter & Gamble

Procter & Gamble Co. is a American multinationalcorporation headquartered in Downtown Cincinnati, Ohio

that manufactures a wide range of consumer goods.

23 of P&G's brands have more than a billion dollars in netannual sales, and another 18 have sales between $500 million

and $1 billion

Net Revenue $78.9bn.


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Unilever

Unilever is an Anglo-Dutch multinational corporation that

owns many of the world's consumer

product brands in foods, beverages, cleaning

agents and personal care products

Unilever owns more than 400 brands

Net Revenue is $52.77bn.


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Henkel

Henkel AG & Co. KGaA is an international company

headquartered in Dsseldorf, Germany

Present in 125 countries

Net Revenue is $17.99bn.


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S C Johnson

S.C. Johnson & Son, Inc. previously known as S. C. Johnson Wax is a

privately-held, global manufacturer of household cleaning supplies and

other consumer chemicals based in Racine, Wisconsin

It has operations in 72 countries and its brands are sold in over 110

Net revenue $ 8.75bn.


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Johnson & Johnson

Johnson & Johnson is a global American pharmaceutical, medical

devices and consumer packaged goods manufacturer founded in 1886

Its products are sold in over 175 countries

Net revenue $61.9bn.


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Growth in last few Year


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Thank You

LAKSHIT KAPUR

M.COM (SEM 2)

ROLL NO :5505

[email protected]

5505,Lakshjit Kapur, Product Line of Reckittbenckiser

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