54 Years of Service - ISNA

SPONSORSHIP OPPORTUNITIES

55TH ISNA ANNUAL CONVENTIONAUGUST 31 – SEPTEMBER 3, 2018 • HOUSTON, TEXAS

ISLAMIC SOCIETY OF NORTH AMERICA54 Years of Service

SOME OF OUR PAST SPONSORS

Greetings,

The Islamic Society of North America (ISNA) has completed 54 years of service to the American Muslim community. As an Umbrella organization, ISNA is widely regarded as the most significant convener of Muslims in North America. ISNA fosters the development of the Muslim Community through Annual Convention, Regional Conferences, Education Forums, Interfaith activities, Youth programs and other avenues.

ISNA’s 55th Annual Convention will be held in Houston from August 31- September 3, 2018.

This Convention is one of the largest gatherings of Muslims in North America. This year, our 54th Annual Convention in Chicago drew tens of thousands of attendees. In addition to the program, one of the main public attractions is the bazaar/trade show, which features over 500 booths, 400 vendors, and the work of dozens of non-profit organizations from around the country.

There are 3 to 4 million Muslims in the United States and they rank in the top three US religious groups in per capita prosperity and education levels, car-rying roughly $124 billion in disposal income. The tens of thousands of ISNA convention attendees have a buying power of several hundred million dollars in disposal income. Among the attendees will be the trendsetters and key influencers of the community. Despite its obvious value as a consumer group, the American Muslim community has been largely overlooked by companies, creating a major opportunity for those that do engage them.

Whether it is through ‘catch all’ gatherings like the bazaar or targeted events for young professionals or families, ISNA offers sponsors a unique opportunity to target specific segments of the American Muslim community. In this brochure, you will see a strong mix of opportunities to partner with ISNA at the Annual Convention and through various other programs. We would be happy to cus-tomize a sponsorship package that is right for you. A core value of ours is to be of real value to our partners and we hope to have you as a partner.

Best Regards,

Basharat SaleemDirectorConvention, Conferences & Special Projects

Phone: (317) 839-1825Email: [email protected]

WELCOME TO THE2018 ISNA ANNUAL CONVENTION

What to expect:

More than 20,000 attendees are expected at the 55th Annual ISNA convention at the George R. Brown Convention Center. While thousands are expected from the greater Houston area, many more will be coming from all over the United States. Last year’s convention attendees came from 40 U.S. states and Canada.

ISNA is working with the City of Houston to provide a new experience for the convention attendees. The Hilton Americas is our headquarter hotel and additional hotels are on standby to meet the expected increase in demand as registrations rise.

Some of our Past Distinguished Guests• Former President Jimmy Carter • Senator Dick Durban • Jeh Johnson (Former Secretary of Homeland Security)• Thomas Perez (Former Secretary of Labor)• Muhammad Ali (Boxer)• Valerie Jarrett (Senior advisor to President Obama)• Yusuf Islam (Cat Stevens)• Karen Hughes (Former Under Secretary U.S. State Department)• Congressman Keith Ellison• Congressman André Carson • Vincent Gray (Former Mayor, Washington D.C.)

“So thank you ISNA for your commitment to making sure that everyone has their shot at the American dream and for upholding the ideals and values that bind us together.”

President Barack Obama

Audience by Age Group:

ISNA president Azhar Azeez with President Obama

President Jimmy Carter Senator Dick Durban Jeh Johnson Thomas Perez Muhammad Ali

“Your team did a wonderful job for the convention. Everything was well organized including the convention venue. Our company will attend this convention every year.”

Convention Sponsor

MEDIA AND MARKETING PLAN

ISNA’s network of local and national media outlets will be available for our sponsors to connect effectively to the American Muslim community.

ISNA advertises the Convention through the web, social media, print media, TV, direct mail, affiliate mar-keting, email lists, personal visits, radio, and other mar-keting channels. ISNA’s primary print advertisement outlets include The Muslim Observer, Azizah Maga-zine, Muslim Link, Pakistan Chronicle, India Abroad, and Urdu Times, reaching over 200,000 households.

In addition, ISNA’s flagship bimonthly publication, Islamic Horizons, is extensively featuring the 2018 Convention, along with a myriad of online promo-tional campaigns. In the past ISNA convention has been featured on many national and local TV channels including CSPAN. ISNA is collaborating with various media outlets to promote the annual convention. In addition to ISNA’s own direct marketing and media channels, convention publicity is enhanced by an “on the-ground campaign” organized by the convention steering committee (CSC) in Houston, Texas.

MARKETING BY THE NUMBERS

� 40,000+ to receive direct mail convention postcards

� Over 200,000 to receive ads through advertising in newspapers /magazines

� 153,000+ Facebook followers, 22,000+ Twitter followers

� E-flier to be published in a number of email list-serves

� Thousands of household recipients of ISNA Islamic Horizons magazine

� Posters to be sent to more than 2000 Islamic Centers nationwide

� Through the ISNA website with an average 100,000 visits per month

� Strategic placement of Billboards

� Local distribution of thousands of posters and post cards

ISNA CONVENTION AT – A – GLANCE

The 2018 convention will show case the Sessions, Round Table discussions, Bazaar, CSRL Banquet, Entertainment, Art Exhibit, Film Festival & more throughout the weekend from August 31 – September 3, 2018.

Bazaar — Attendees will enjoy over 500 booths with more than 400 vendors in what is widely regarded as the convention’s single greatest attraction. ISNA has perfected the bazaar experience with its global reach of vendors, uniquely available products, high volume of attendees, and exceptional client-centered experience.

Convention Program — The “main feature” of ISNA convention is the program. More than 8,000 guests will take part at the Saturday evening session. More than 200 speakers will be addressing various sessions at the ISNA convention..

This primetime gathering draws over 8,000 attendees in one single setting every year. Celebrities and distinguished guests including Thomas Perez (Secretary of Labor), Valerie Jarrett (Senior Advisor to the President), Hakeem Olajuwon (NBA), Mahmoud Abdul Rauf (NBA), Pastor Rick Warren, Abdullah Brothers (NFL), and many more have participated in the past.

Community Service Recognition Luncheon (CSRL) — CSRL is an exclusive event where a pres-tigious group of the nation’s leaders, scholars and government officials join attendees to honor an indi-vidual dedicated to community service. More than 700

Bazaar

Imam Zaid Shakir

people from all over the country enjoy this spe-cial celebration of Muslim community service.

Entertainment & Film Festival — World-re-nowned musical guests and other artists will take center stage. 8,000-10,000 guests will par-ticipate. Past acts include Sami Yusuf, Yusuf Is-lam (Cat Stevens), Dawud Wharnsby Ali, Native Deen, Maher Zain, and Kareem Salama. Oscar winning movie “Saving Face” was featured at the 2012 convention. Other award-winning films are routinely featured.

Art and Photography Exhibits — Works from local arts and cultural institutions including the Detroit Institute of Arts and the Arab American Museum will be blended with those of other professional, semi-professional, and youth artists.

Health Fair — Free health screenings and health education will be offered to all at-tendees. Special attention will be paid to the Affordable Care Act and its impact on both physicians and patients. The Islamic Medical Association of North America will organize this year’s health fair.

Basketball Tournament — 200 youth from all over the nation compete in this 2-day tourna-ment. Sponsors can participate in the National Tournament award ceremony.

Meet the Author — This program consists of panel discussions in which authors speak about their books and participants get an op-portunity to ask questions. Panelists for these sessions include authors, writers, artists, & oth-ers who have made significant contributions in these fields.

Matrimonial Banquets — These banquets provide an opportunity for single Muslims to come together to seek their prospective spouses.

Interfaith Banquet — This banquet of more than 300 guests provides an opportunity for various religious faith leaders to come together for celebration and networking.

Entertainment

Community Service Recognition Luncheon (CSRL)

Art Exhibits

Health Fair

Basketball Tournament

Book Signing

Interfaith Forum

Matrimonial Banquet

SPONSORSHIP & ADVERTISINGPACKAGES

DIAMOND SPONSORSHIP ($100,000)

� Official Convention Sponsor status. � Featured sponsor and special mention (2 minutes)

during Saturday night session � Featured sponsor for three of the special events

(Bazaar, Entertainment, Film Festival etc.) � One booth in the lobby of the convention center

and three prime booths in sponsor’s aisle inside the bazaar hall at the ISNA Annual Convention

� One booth at all other ISNA regional conferences and forums. These include the Education Forum, Education Forum west coast, East zone confer-ence, South-central zone conference, Central zone conference, and more

� Three company banners (up to 6 x 4 ft. size) at a prime location during the Annual Convention

� Two standing or hanging banners at all other regional conferences and Forums throughout the year

� Video advertisement (up to 30 seconds) three per day on large projection screens during the Annual Convention main sessions as well as the Saturday evening session

� Complimentary registration for ten attendees and

two hotel rooms for three nights at the Annual Con-vention. In addition, we will provide complimentary registration for one attendee for all other regional conferences and forums

� Your company Ad on the Annual Convention “reg-istration-counter” panel

� Two full-page color print advertisements in the Annual Convention program book

� One full-page print advertisement in the program book of regional conferences and forums

� One full-page color ad in all six issues of the Islamic Horizons magazine

� Your company banner on the ISNA website for six months. This website has an average of 1.5 million hits per month

� Your company logo on the ISNA Facebook page � At CSRL banquet – Ten tickets, prominent seat-

ing, Recognition, Signage at the entrance, and 20 second video ad.

� Your Ad in five ISNA e-newsletters. On an average this list-serve has more than 50,000 email subscrib-ers

� Recognition as a Sponsor

RUBY SPONSORSHIP ($50,000)

� Featured sponsor for one of the special events (Bazaar, Entertainment, Film Festival etc.)

� Three prime booths in sponsor’s aisle inside the bazaar hall at the ISNA Annual Convention


� Two company banners (up to 6 x 4 ft. size) at a prime location during the Annual Convention

� One standing or hanging banner at all other regional conferences and Forums throughout the year

� Video advertisement (up to 20 seconds) one per day on large projection screens during the Annual Convention main sessions as well as the Saturday

evening session � Complimentary registration for two attendees and

one hotel room for three nights at the Annual Con-vention. In addition, we will provide complimentary registration for one attendee for all other regional conferences and forums

� Your company Ad on the Annual Convention “reg-istration-counter” panel

� One full-page color print advertisements in the Annual Convention program book

� One full-page print advertisement in the program book of regional conferences and forums

� One full-page color ad in three issues of the Islamic Horizons magazine

� Your company banner on the ISNA website for four months. This website has an average of 1.5 million hits per month

� Your company logo on the ISNA Facebook page � At CSRL banquet – Five tickets, Prominent seat-

ing, Recognition, Signage at the entrance, and 20 second video ad

� Your Ad in three ISNA e-newsletters. On an aver-age this list-serve has more than 50,000 email subscribers


SAPPHIRE SPONSORSHIP ($35,000)

� One booth in the lobby of the convention center and one prime booth in sponsor’s aisle inside the bazaar hall at the ISNA Annual Convention


� One company banner (up to 6 x 4 ft. size) at a prime location during the Annual Convention


� Complimentary registration for two attendees and one hotel room for three nights at the Annual Con-vention. In addition, we will provide complimentary registration for one attendee for two other regional

conferences � Your company Ad on the Annual Convention “reg-

istration-counter” panel � One full-page color print advertisement in the

Annual Convention program book � One full-page color Ad in two issues of the Islamic

Horizons magazine � Your company banner on the ISNA website for three

months. This website has an average of 1.5 million hits per month

� At CSRL banquet – Three Tickets, Prominent seat-ing, Recognition, Signage at the entrance

� Your Ad in two ISNA e-newsletters. On an aver-age this list-serve has more than 50,000 email subscribers


PEARL SPONSORSHIP ($15,000)

� One booth in the lobby of the convention center OR one prime booth in sponsor’s aisle inside the bazaar hall at the ISNA Annual Convention


� One company banner (up to 6 x 4 ft. size) at a prime location during the Annual Convention


� Complimentary registration and hotel room for one

attendee at the ISNA Annual Convention. In addi-tion, we will provide complimentary registration for one attendee for one of the regional conferences

� One full-page color print advertisement in the Annual Convention program book

� One full-page color ad in one issue of the Islamic Horizons magazine

� At CSRL banquet – Two tickets, Prominent seating, Recognition

� Your Ad in one ISNA e-newsletter. On an average this list-serve has more than 50,000 email subscribers


“I am the national sales director, so the first time I came, it was quite an experience. I have never seen anything at all like this before.”

Convention Sponsor

SUMMARY OF SPONSORSHIP OPPORTUNITIES

DIAMOND$100,000

RUBY$50,000

SAPPHIRE$35,000

PEARL$15,000

Live introduction 2 Minutes special

mention during Saturday session

Activity sponsorship

Sponsor for three special event (Bazaar, Art, Film,

Entertainment and Basketball)

Sponsor for one special event (Bazaar, Art, Film,

Entertainment and Basketball)

Booth(s) in the main lobby and/or inside the bazaar

1 booth in the main lobby and 3 booths

inside the bazaar hall

3 booths inside the bazaar hall

1 booth in the main lobby and 1 booth inside

the bazaar hall

1 booth in the main lobby OR inside the

bazaar hall

Booths(s) at other regional conferences and forums 1 booth 1 booth 1 booth 1 booth

Company banner(s) at prime location 3 banners 2 banner 1 banner 1 banner

Standing or hanging banner at other regional conferences and forums 2 banner 1 banner 1 banner 1 banner

Video advertisement up to 20 seconds(Twice a day)

Three per day including Saturday night

(30seconds)

One per day including Saturday night

Complimentary registration andhotel room(# of registrations and rooms will vary)

✔ ✔ ✔ ✔

Advertisement on registration counter panel ✔ ✔ ✔

Print advertisement in the program book 2 full page color advertisements

1 full page color advertisement



Print advertisement in the regional conferences and forums’ program book

1 full page advertisement

1 full page advertisement

Advertisement in the Islamic Horizons magazine

1 full page advertisement in all six

issues

1 full page advertisement in three

issues

1 full page advertisement in two

issue

1 full page advertisement in one

issue

Advertisement on ISNA website 1 banner for six months 1 banner for four months 1 banner for three months

CSRL Banquet

Ten Tickets,20 seconds video ad,

Entrance Signage,Prominent seating,

Recognition

Five Tickets,20 seconds video ad,

Entrance Signage,Prominent seating,

Recognition

Three Tickets,Prominent seating,

Recognition

Two Tickets,Prominent seating,

Recognition

Your Logo on ISNA Facebook Page ✔ ✔

E-newsletters Ad Advertisement in fivee-newsletters

Advertisement in three e-newsletters

Advertisement in two e-newsletters

Advertisement in one e-newsletter

CONVENTION HIGHLIGHTS

Youth gathering at the ISNA conventionStop Hunger activity at the ISNA convention Health Fair at the ISNA convention

Stop Hunger activity at the ISNA conventionHealth Fair at the ISNA convention Main session at the ISNA convention

Sami Yusuf at the ISNA convention Art Exhibit at the conventionView of the convention bazaar

Book signing by Malcolm X’s daughter inMeet the Author at the ISNA convention

Young Professional session atthe ISNA convention

Mehdi Hassan speaks in a media session atthe ISNA convention Main session at the ISNA convention

Yasir Qadhi Nouman Ali Khan Tawakkol Karman Linda Sarsour Azhar Azeez Altaf Husain Abdalla Idris Ali André Carson Omar Suleiman Ingrid Mattson

❖ 20,000 people! ❖ 200 Speakers!

❖ Lectures, Workshops, Entertainment, Special Events, Banquets and more!

❖ A massive 500-booth bazaar!

❖ Intellectuals, Activists, Community Leaders, Business elite, and other attendees!

❖ More than $20 Million local economic impact!

ONE WEEKEND! ❖ ISNA CONVENTION 2018 AUGUST 31 – SEPTEMBER 3, 2018

HOUSTON , TEXAS

❖ GET INTRODUCED TO A GROWING MARKET ❖ ADD VALUE TO YOUR BUSINESS

SEEKING PARTNERSHIP, NOT JUST PARTICIPATION

CONTACT INFO

(317) 839-1825 • [email protected]

54 Years of Service - ISNA

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