52N - The Future of Recruitment Media
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Transcript of 52N - The Future of Recruitment Media
The Future of Recruiting Media?52N is your destination - if you want to engage and attract through intelligent employer branding, measurable channel management and integrated technology solutions.Keith Robinson – Founding Partner
Berlin - Bucharest - Budapest - Cambridge - Frankfurt - Munich - Prague - Sarajevo - Vienna - Warsaw
52N Brand Guidelines
® 52N 2013
4
This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.
INTRODUCTIONTHE 52˚N WORDMARK
2.1 Introduction - wordmark
INTEGRATED RESOURCING SOLUTIONS
INTEGRATED RESOURCING SOLUTIONS
© 52 North 2013
52N Brand Guidelines
® 52N 2013
4
This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.
INTRODUCTIONTHE 52˚N WORDMARK
2.1 Introduction - wordmark
We Have Been Here
We Have Been Here
We Have Been Here
We Have Been Here
We Have Been Here
We Have Been Here
© 52 North 2013
52N Brand Guidelines
® 52N 2013
4
This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.
INTRODUCTIONTHE 52˚N WORDMARK
2.1 Introduction - wordmark
INTEGRATED RESOURCING SOLUTIONS
Are we Going Here?
Social Media Landscape
Are We Going Here?
© 52 North 2013
52N Brand Guidelines
® 52N 2013
4
This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.
INTRODUCTIONTHE 52˚N WORDMARK
2.1 Introduction - wordmark
INTEGRATED RESOURCING SOLUTIONS
The Recruitment Media
These are just platforms:• Print • Internet
The destinations are:• Monster, • Facebook, • LinkedIn etc
But these are “owned” so what is the next big change?
© 52 North 2013
52N Brand Guidelines
® 52N 2013
4
This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.
INTRODUCTIONTHE 52˚N WORDMARK
2.1 Introduction - wordmark
INTEGRATED RESOURCING SOLUTIONS
It’s Happened!!Today, We Are The Media.
© 52 North 2013
52N Brand Guidelines
® 52N 2013
4
This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.
INTRODUCTIONTHE 52˚N WORDMARK
2.1 Introduction - wordmark
INTEGRATED RESOURCING SOLUTIONS
Media Channel
Media Channel!!
© 52 North 2013
52N Brand Guidelines
® 52N 2013
4
This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.
INTRODUCTIONTHE 52˚N WORDMARK
2.1 Introduction - wordmark
INTEGRATED RESOURCING SOLUTIONS
Media Channel
Media Channel
© 52 North 2013
52N Brand Guidelines
® 52N 2013
4
This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.
INTRODUCTIONTHE 52˚N WORDMARK
2.1 Introduction - wordmark
INTEGRATED RESOURCING SOLUTIONS
Media Channel
Media Channel
© 52 North 2013
52N Brand Guidelines
® 52N 2013
4
This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.
INTRODUCTIONTHE 52˚N WORDMARK
2.1 Introduction - wordmark
INTEGRATED RESOURCING SOLUTIONS
Media Channel
Media Channel
© 52 North 2013
52N Brand Guidelines
® 52N 2013
4
This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.
INTRODUCTIONTHE 52˚N WORDMARK
2.1 Introduction - wordmark
INTEGRATED RESOURCING SOLUTIONS
Media Channel
Media Channel
© 52 North 2013
52N Brand Guidelines
® 52N 2013
4
This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.
INTRODUCTIONTHE 52˚N WORDMARK
2.1 Introduction - wordmark
INTEGRATED RESOURCING SOLUTIONS
Media Channel
Media Channel
© 52 North 2013
52N Brand Guidelines
® 52N 2013
4
This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.
INTRODUCTIONTHE 52˚N WORDMARK
2.1 Introduction - wordmark
INTEGRATED RESOURCING SOLUTIONS
Media Channel
Media Channel
© 52 North 2013
52N Brand Guidelines
® 52N 2013
4
This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.
INTRODUCTIONTHE 52˚N WORDMARK
2.1 Introduction - wordmark
INTEGRATED RESOURCING SOLUTIONS
How Many of You or Your Organisations do the following?
• Post a Job to Your Career Site?• Post a Job to a Job Board?• Post Content on a Blog?• Post Content on Tweeter?• Post Content on Facebook?• Email or Contact a Candidate
in Your “Talent Pool”?
© 52 North 2013
52N Brand Guidelines
® 52N 2013
4
This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.
INTRODUCTIONTHE 52˚N WORDMARK
2.1 Introduction - wordmark
INTEGRATED RESOURCING SOLUTIONS
So, the Big Question is:
How Many of You or Your Organisations have a Content Strategy?