50 Years Central Bureau of Investigation · CENTRAL BUREAU OF INVESTIGATION 5-B, CGO Complex, Lodhi...

Design NATIONAL INSTITUTE OF DESIGN | CBI

LOGO SPECIFICATION MANUAL

50 YearsCentral Bureau of Investigation


Content

Visual Identity Concept Note

Color & Greyscale

The Symbol & Logotype

Symbol & Logotyp with different sizes

Logo Symbol Usage

Typography

Color Models for Different Applications

Standard Sizes for Stationary

Incorrect Symbol Treatment

Stationary Design

Stationary Design, Letterhead

Stationary Design, Envelope

Stationary Design, Business Card

Grid Drawing

Deliverables

Only one Color option

Guidance on Registration of Logo

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Visual Identity Concept Note This visual identity is depicting strong fundamental aspects of organisation which is completing 50 years with lot of commitment and rigour to find truth in every aspects has been represented through Gold, Blue and Red dynamic forms.

Visual identity shows the Integrity, Passion in investigation through movements within the form, like not leaving any corner unnoticed during the investigation.

This identity builds into heroic progression showcasing dynamic movements of this organisation.

01


Color & Greyscale

02


The Symbol & Logo TypeThis is the final formation of the logo & symbol.The formation and placement of this elements should be maintain as shown on the left.

The Symbol

5.5a

The logo Type

The specification mentioned in blue shows the relationship btween the logo & symbol. When using any elements of the logo, please use the original artwork. The logo should not be separated in parts or reconfig-ured.

Building the Logo

The logo unit shall maintain an established Clear zone. This is intended to maintain thesignatures integrity and to avoid visual distraction. No type or artwork should comewithin the clear zone if possible.

The Clear Zone

a

a

a

a

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The Symbol & Logo Typein Different SizesIdeally the logo and symbol should always be used together .This configuration is the ‘signature’ of the company, hence the relationship between the logo & symbol should be maintained strictly while using it on any material.The space between the logo & symbol should be maintained in the same ratio when reduced or enlarged. Only then its intigrityand recognition as a protected trademark be assumed.

Wherever possible use the imagesetterfor reproduction.

04


The logo Symbol UsageThe logo unit should not be used on the darker background to maintain its proper visibility without any obstraction.

05


Typography

Secondary Typography

Typography is essential in maintaining theidentity. The logo type is modified to balance the symbol and should be treatedas image, hence it must be used in the same manner as it is shown on the left side.

Myriad Pro

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzMyriad Pro_Semibold

Myriad Pro_Semibold Italic

Myriad Pro_Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz



These types of fonts can be used according to different requirement. for eq. in writing letters , on books and other applications with an extensive amount of text. This font family usage will give formality and consistency to entire look.

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Color models fordifferent applications

CMYK for four color Offset Printing

RGB for screen viewing

Hexidecimal no. for web

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C: 00 M: 100 Y: 100 K: 00

C: 00 M: 35 Y: 100 K: 00

C: 100 M: 100 Y: 00 K: 00

C: 100 M: 70 Y: 00 K: 00

R: 237 G: 28 B: 36

R: 252 G: 175 B: 23

R: 46 G: 49 B: 146

R: 00 G: 91 B: 170

# ED1C24

# FCAF17

# 2E3192

# 005BAA


Standard sizes for Stationary

Letterhead

Envelope

Business Card

08

37mm

24mm

34mm

22mm

44mm

29mm

In Pursuit of TruthCENTRAL BUREAU OF INVESTIGATION

1963-2013

In Pursuit of TruthCENTRAL BUREAU OF INVESTIGATION

1963-2013


Incorrect Symbol Treatments

This logo is not meant to placed closely in between the text. This logo is not meant to be placed closely in between the text. This logo is not meant to be placed closely in between the text. This logo is not m e a n t to be p l a c e d c l o s e l y in be- t w e e n t h e text. This logo is not meant to be placed closely in between the text. This logo is not meant to be placed closely in between the text.

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Stationary Design

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Ranjit SinhaDirector

5-B, CGO Complex,Lodhi Road, New Delhi-110003

D.O.NO.

Dated

CEN

TRAL BUREAU OF INVESTIGATIO

N

INDUSTRY INTEGRITY

IMPARTIALITY

INDIA

R. S. Bhatti, IPSJoint Director & Spl. IGP

CENTRAL BUREAU OF INVESTIGATION5-B, CGO Complex, Lodhi Road, New Delhi-110003

Tel: 011-24369174 Email:

CEN


N

INDUSTRY INTEGRITY

IMPARTIALITY

INDIA

CEN


N

INDUSTRY INTEGRITY

IMPARTIALITY

INDIA

5-B, CGO Complex,Lodhi Road, New Delhi-110003Email: [email protected]


Stationary DesignLetterheadMargins for logo15mm - top margin15mm left margin

Margins for text15mm - top margin15mm right margin

Margins15mm - top margin26mm - left margin15mm - right margin30mm - bottom margin

Address detailsFont - Myriad ProSize - 8.5pt Line Spacing - 10pt Alignment - Center

Organizations NameFont - ZapfChancerySize - 11pt Line Spacing - 11pt Alignment - Center

296 mm

15 mm

15 m

m

210 mm

15 mm

26 m

m

11

Ranjit SinhaDirector

5-B, CGO Complex,Lodhi Road, New Delhi-110003

D.O.NO.

Dated


5-B, CGO Complex,Lodhi Road, New Delhi-110003Email: [email protected]

CEN


N

INDUSTRY INTEGRITY

IMPARTIALITY

INDIA

Stationary DesignEnvelope

8.5 mm

241mm

22mm

131mm

25mm

108mm

18 m

m

To,P.K. AtreyAecretary, BRFSTB-13, Chitrakoot Aprtment, Part-1Near H.P.Petrol Pump,Ahmedabad 380 015, Gujarat. India

Margins for logo18 mm - left margin8.5 mm - Bottom margin

Senders Address detailsFont - Myriad ProSize - 8.5pt Line Spacing - 10pt Alignment - Center

Address detailsFont - Myriad ProSize - 8.5pt Line Spacing - 10pt Alignment - Center 12


Stationary DesignBusiness Card

Name detailsFont - ZapfChancerySize - 11pt Line Spacing - 11pt Alignment - Center

Designation detailsFont - Myriad ProSize - 8pt Line Spacing - 9pt Alignment - Center

Address detailsFont - Myriad ProSize - 8pt Line Spacing - 9pt Alignment - Center

92mm

54m

m

13

4mm4m

m

R. S. Bhatti, IPSJoint Director & Spl. IGP

CENTRAL BUREAU OF INVESTIGATION5-B, CGO Complex, Lodhi Road, New Delhi-110003

Tel: 011-24369174 Email:

CEN


N

INDUSTRY INTEGRITY

IMPARTIALITY

INDIA


Grid Drawing

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Grid - 5mmModules - 20x20


DeliverablesFolder name - CBISubfolder - Illustrator FilesFile name - CBIVersion - CS4, CS3, CS2

Folder name - CBISubfolder - CorelDraw FilesFile name - CBIVersion - X13, 12, 11, 10

Folder name - CBISubfolder - EPS FileFile name - CBI

Folder name - CBISubfolder - JPEG FileFile name - CBI

Folder name - CBISubfolder - Bitmap FileFile name - CBI

Folder name - CBISubfolder - GIF FileFile name - CBI

Folder name - CBISubfolder - PNG FileFile name - CBI

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Colour models ofdifferent applicationsOnly one Color option

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CMYK for four color Offset Printing

RGB for screen viewing

Hexidecimal no. for web

C: 00 M: 00 Y: 00 K: 100

R: 35 G: 31 B: 32

# 231F20


CBI

Credits: Acknowledgments:Client:Design Team

Mr. Rupesh VyasProject HeadSenior Faculty, NIDHead Information Technology

Mr. Akshay KhatriDesign Assistant

National Institute of Design:

Mr. Pradyumna VyasDirector, NID

Mr. Rama Krishna RaoChairperson, Design Consultancy Services, NID

Mr. Naresh NagarSuperintendent, Design Consultancy Services, NID

Mr. T G ShaikhSuperintendent, Design Consultancy Services, NID

Mrs. Uma NairSecretary, Design Consultancy Services, NID

50 Years Central Bureau of Investigation · CENTRAL BUREAU OF INVESTIGATION 5-B, CGO Complex, Lodhi...

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