•Approximately 2,500 employees, over 98% based in

China

•Leading online media company and wireless value-

added service provider serving the global Chinese

community

Sina @NASDAQ

CommunityCommunity

• Email, IMEmail, IM• Blog, Micro-blog, Blog, Micro-blog, • Video, album, Video, album,

forum, bbsforum, bbs• Space, group, Space, group,

widgets, magic cubewidgets, magic cube• Casual gamesCasual games• Online jukeboxOnline jukebox

• SportsSports• AutoAuto• NewsNews• Real EstateReal Estate• EntertainmentEntertainment• FinanceFinance

SINA.comSINA.com

SINA MobileSINA Mobile• Mobile APPSMobile APPS

• SMSSMS

• IVRIVR

• WAPWAP

• MMSMMS

• RBTRBT

• KJAVAKJAVA

SINA.netSINA.net• SearchSearch

• Enterprise solutionsEnterprise solutions

e-Commercee-Commerce• Online shoppingOnline shopping

The fastest growing

Social Network

Oct2010

50 million

Nov2009

Aug 2009

1 million

July2011

200 million

User growing

Most Frequently-used Mainstream Microblog

数据来源：艾瑞网络用户行为监测（ IUT ）

Total PVs per month

SINA Weibo is the first choice of 69.7% potential users.

Why are more and more people getting addicted to Weibo? Who are they?

80 million updates published every day.

Registered users increase

at an average rate of 33.8% per month.

Each second there are 785 updates on SINA Weibo.

More than 200 million registered users

Sport

MediaIT

Finance

Entertainment

Celebrity more than 50KGovernment & Corporation

Microblog on celebrities has more than 50k ,that include: media, IT, finance, literature, sports, real estate, entertainments

Government & corporation have an ID ,that make sina Weibo into self-media platform

Celebrity over 2million followers

Yao chen has 4.5M followers;There are 93 celebrities with over a million followers

Users

Topics

Social Media

Social Network

Open Platform

The Evolution

? ?

Support audio and music

Insert into posts

Thumbnail view for multimedia

140 characters supportedeye-catching but lack of details.

Sina Weibo vs Twitter

SinaSinaWeiboWeibo

TwitterTwitter

Celeb/Corporate Blogger Certification

Sina Weibo vs Twitter

Sina Weibo vs Facebook

RelationshipRelationshipRelationshipRelationship

FollowFollowFollowFollow FriendsFriendsFriendsFriends

Weibo Facebook

Sina Weibo vs Facebook

UserUser

Weibo

Facebook

Verified

Unverified

Short and Brisk

Simple Instant

Four Born Features

PublishingPublishing

RepublishingRepublishing

CommentComment

Video Sharing & PlaybackVideo Sharing & Playback

140 words

One click big effect

Instant interact

One click to share&play

Still more…

Group Micro Interview

MicroVote

Event

Easy for Mobile

Easy to write

Easy to read

Small to view

Instant to notify

140words

140words

50% updates from mobile

Active Mobile Users

Sina Weibo: Mobile Internet visitors vs.

Internet visitors

4949%%

Mobile Internet visitors

Internet visitors

Big screen

Easy reading

More moderate

IPad Client

IPad Client

Skin Choosing

Partners

Weibo

3rd-party apps

Operators

Websites

BusinessesMedia

Sina provides open APIs for data access

Sina provides open APIs for data access

All 3rd-parties Must follow

the principles

All 3rd-parties Must follow

the principles

1,000+ apps

40 million daily PVs

10,000+ websites

1,0+ games

APP List

Weico

iPhone: 1.43Million+ Users

Desktop: 120,000+ Users

ZuiYouxi

Multi-Platform

FriendSale

2.30Million Users

Micro City

3.68Million+Users

Open.weibo.com

OAuth2.0

Developer Support

Authorization

PHPPHPPHPPHP

Developer Support

JavaJavaJavaJava

AIRAIRAIRAIR

AndroidAndroidAndroidAndroid

IOSIOSIOSIOS

C++C++C++C++

HTMLHTML55

HTMLHTML55 PythoPytho

nnPythoPytho

nn

SDKSDK

Cloud serviceCloud service

SAESAE

Support SVNSupport SVN

Developer Support

Developer Support

2 Billion RMB

Weibo Fundation

For Apps

More Social

New weibo

More Vertical

Weibo for Enterprise

More Money

Games/apps

e-commerce

Ads

Weibo Payment