5 ways to use video to get more clients
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Transcript of 5 ways to use video to get more clients
Because according to Dr. James McQuiveyof Forrester Research - 1 minute of video is worth 1.8 million words
It can increase the time visitors spend on your website
It’s one of the best mediums to use to promote yourself, your business or service
It can improve your SEO rankings
TOO EXPENSIVE
TOO DIFFICULT
TOO AWKWARD
TOO SMALL
TOO MUCH TIME
In July, 2011 alone, 86
percent of the U.S.
Internet audience viewed
online video.
- ComScore Video Metrix
““
Capturing conference
content is critical to draw
wider audiences to your
events, extend the
conversation post-event,
engage decision-makers and
show you were listening.
“
“
Meet Sue. She just
presented a
wonderful live
seminar to a packed
audience. Now what?
Fortunately she had
her husband videotape
the seminar.
Sue decides a great
marketing tool could be
created by editing the
seminar down to 5 minutes
of highlights. She’ll then
send videos to her
attendees as a part of her
nurture marketing
campaign.
A visitor who watched a
product video is 85% more
likely to make a purchase
than if they hadn’t….
- Internet Retailer, April 2010
“
“
Meet John….he wants
to learn how to use
a new CRM program
he’d like to purchase
John searches the
web and finds a
company that
offers exactly
what he’s looking
for.
After watching the
video and learning
how the product
works…..
According to Website
Magazine, video is a driver of
consumer confidence . Consumers
are willing to watch videos 60% of
the time they are found….
- Website Magazine, 2012
“
“
Her problem: She has no
time to go house hunting.
Her solution: She
researches
available homes in
her area on the
internet.
Jane
narrows
her search
to only
websites
featuring
virtual
Meet Jane, she’s a busy
executive looking for
a new house
Jane finds the house
of her dreams!
When marketers used the
word “video” in an email
subject line, open rates
rose 7% to 13%
- Experian 2012 Digital Marketer: Benchmark and
Trend Report
““
Companies like Aweber make sending
videos by email simple and easy!
Okay, I’m sold!
Now how do I
get started
and can I do
this myself?
Yes and no.. If you
want something quick
and easy and not
specific to your needs,
then yes.
But if you
would prefer
to spend your
time doing
what you do
best, then I
can help!
Contact [email protected]