Proven Ways to BuildTrust with your Clients

Micromanaging* hasa negative impact on

work quality.

Did you know?

*Micromanagement is a management style whereby the client closely controls the work of service companies.

How to Fight Micromanagement?

Trust gains productivity

People that trust, don’tmicromanage

Build Trust!

Build Trust!

6 Proven Ways toMake Clients Trust

You.

Try this!

Step 1

Make it Personal:

LIKING

How Liking Works

• Establish a personal relationship

• Find similarities with the ones you want to build mutual trust.

• Use Social Media to find commonalities

E-Mail Experiment

Robert Cialdinis measured the responserate on E-Mail Surveys.

Before sending out the survey he changedthe „From:“ field to a name that resembledthe recipients name.

Remarkable: Adapting the name increasedresponse rate by 2.5 times!

Step 2

Listen closely and be

CURIOUS

How Active Listening Works

• Perceive things that are important to your client.

• Ask open-ended questions

• Follow up and sum up important things and decisions made.

Step 3

Be present and

COMMUNICATE

How ActiveCommunication Works

• Try to be present

• Be accessible and give updateson a regular base

• Try to share good ideas and helpful resources

Step 4

Stick to your words, be

CONSISTENT

How Consistency Works

• Most important: Act consistently

• Never promise what you can’t deliver.

• If you promise something, stick to it.

Step 5

Address problems, be

HONEST

How Honesty Works

• Don’t play games

• Don’t try to hide problems

• Address the problem as early as possible

Step 6

Gossip Around

DO NOT

How Integrity Works

• Don’t tell secrets

• Don’t gossip about clients

• Be loyal

Give it a try!

Don‘t Be Shy.

The Ultimate List to Build Trust

1. Make it personal, go for liking

2. Listen closely and be curious

3. Be present, communicate actively

4. Stick to your words, be consistent

5. Be honest, address problems

6. Don‘t gossip around

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