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5 ways to make big data small, presented by Sharon Crost
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Transcript of 5 ways to make big data small, presented by Sharon Crost
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SOCIALMEDIA.ORG/SUMMIT2013ORLANDO
5 ways to make big data small
SHARON CROSTHITACHI DATA SYSTEMS
DECEMBER 9–11, 2013
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5 WAYS TO MAKE BIG DATA SMALL HITACHI DATA SYSTEMS
SHARON CROST @SHARONHDS
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THIS IS OUR BUYER’S JOURNEY
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BRAND’S DATA HAS GONE VIRAL
SlideShare
YouTube
Facebook Twitter
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GOT BUZZ!
@SharonHDS
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THE FUTURE OF BIG DATA GOES BIG
1. Who is out there?
2. Is anyone influential?
3. What content is relevant?
4. Any intelligent insight?
5. How do I get business impact?
?
@SharonHDS
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1. WHO’S OUT THERE?
Views of Slideshare “Big Data”
“Slidecast” reach over
20,000 in about a week
@SharonHDS
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1. FEELING THE LOVE
“Can you feel the love tonight?
The peace the evening brings
The world, for once,
in perfect harmony
With all its living things”
–Tim Rice
@SharonHDS
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FEELING THE LOVE
AWARENESS
CONSIDERATION
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2. IS ANYONE INFLUENTIAL?
Number of Twitter Followers – Hitachi Data Systems
Brand and Employee Accounts
Our friends and family
account for
87% of top followers, HDSCorp is
only 13% of conversation
@SharonHDS
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2. YOU’VE GOT A FRIEND
Number of Twitter Followers – Hitachi
Data Systems Brand and Employee
Accounts
“ There isn't anything I wouldn't
do for youWe stick together
and see it through
'Cause you've got a friend in me”
–Randy Newman
@SharonHDS
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YOU’VE GOT A FRIEND IN ME
HDSCORP
Subject Experts
Functional Communities
Topical Communities
Partners
Brand Enthusiasts
Social Sponsors
Weekly content schedule
Internal Content Platform
HDS Hub and Spoke Model
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3. WHAT CONTENT IS RELEVANT?
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3. WISH UPON A STAR
“Like a bolt out of the blue
Fate steps in and sees
you through
When you wish
upon a star
Your dreams
come true”
–Leigh Harline and Ned
Washington
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WHEN YOU WISH UPON A STAR
Organic Reach 2349
Paid Reach 51,000
Putting extra thrust on
performing
conversation can give
uplifts of over
20X organic performance
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4. IS THERE INSIGHT IN THIS BIG DATA?
>50% Data is
unstructured
Big Data mashups turn
data into
insight
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4. A WHOLE NEW WORLD
“A whole new world
A new fantastic
point of view
No one to tell us no
Or where to go
Or say we're only dreaming”
–Tim Rice
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A WHOLE NEW WORLD
Twitter (API)
Sentiment analysis
Event calendar
Competitors
Search terms
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A WHOLE NEW WORLD
Content Insight
• Key search terms
• Share of Voice
Buzz Insight
• Industry events
• Volume of Conversation
Competitive Insight
• Negative social sentiment
• Competitive Conversation
Shed light onto
>50%
unstructured
data
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5. HOW DO I GET BUSINESS IMPACT?
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5. A SPOONFUL OF SUGAR
Videos: Vision in Action
Our success in 2013 and our trajectory for 2014 are the
result of a clear vision and the ability to execute on our
strategy. Our vision is to create a better world through
social innovation technologies. Our strategy for
achieving that vision centers on helping customers turn
data into valuable information.
“Just a spoonful of sugar
helps the medicine
go down
In a most delightful way”
–Robert B. Sherman and
Richard M. Sherman
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SPOONFUL OF SUGAR
Week 1 Week 2 Week 3
Small data is win win – if it’s good news you get
thriving stakeholders and if not, you get budget
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THE DATA THAT DRIVES OUR WORLD
Who is out there? Who is influential? What content is relevant?
Is there insight in this data?
How can I impact the
business?
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5 WAYS WE BRING BIG SMALL
Can you feel the love? You’ve got a Friend in Me Wish Upon a Star
A Whole New World A Spoonful of Sugar
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AMAZING JOURNEY WITH CUSTOMER
Nurture right % of 20,000
87% Closer Relationship
Insight from >50%
unstructured data
200% ROI Boosts
20X ROI Boosts
52 Stakeholder Touchpoints Each Year
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IT’S A SMALL WORLD AFTER ALL
♪ ♬ ♪ ♩ ♬ ♪ “It’s a world of laughter,
A world of tears
It’s a world of hopes,
And a world of fears.
There’s so much that we share,
That it’s time we’re aware,
It’s a small world after all”
–Robert B. Sherman and
Richard M. Sherman
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[email protected] @SharonHDS on Twitter QR.HDS.COM/SharonCrost www.linkedin.com/in/sharoncrost
THANK YOU
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HDS BIG DATA PLAYLIST - CREDITS
♪ ♬ ♪ ♩ ♬ ♪ Song Artist Film
Can you feel the love tonight Music by Elton John,
Lyrics by Tim Rice
The Lion King
You’ve Got a Friend In Me Randy Newman Toy Story
When You Wish Upon A Star Leigh Harline and Ned
Washington
Pinocchio
A Whole New World Tim Rice Aladdin
A Spoonful of Sugar Robert B. Sherman,
Richard M. Sherman
Mary Poppins
It’s a Small World Robert B. Sherman,
Richard M. Sherman
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