Sharon Crost

5 OPPORTUNITIES FROM THE RISE OF SOCIAL BUSINESS

How many sunglasses are being used in the US?

How many mobile devices are being used in the US?

How many people are there in the US?

315M

203M

328M

2011 holiday sales from mobile devices doubled, reaching 11 percent versus 5.5 percent in December 2010*

*Source: IBM Survey http://www-03.ibm.com/press/us/en/pressrelease/36472.wss. Jan 2012

Your audience’s mobile phone and wallet are not that far from each other

1

If you use your phone more for everything else other than phone calls = 1 point; otherwise = 0

1

SCORING

Source: http://blogs.msdn.com/b/stevecla01/archive/2008/06/11/brand-heaven-hell.aspx, May 2012

Main source of new small business customers in 2012?

Repeat Business Word of Mouth

Main source of new small business customers in 2012?

25% 25%

Repeat Business Word of Mouth

Customer Support Employment

Newsletter

Employee Recognition

Customer Recognition

Deals

Community Development

Marketing

Product Development

Research

News

Events

Product Catalog

Store Hours

Fundraising

Contests

Customer Support Employment

Newsletter

Employee Recognition

Customer Recognition

Deals

Community Development

Marketing

Product Development

Research

News

Events

Product Catalog

Store Hours

Fundraising

Contests

SOCIAL

2 Social Media opportunity is all about the Social

If you have posted in social networks in the last 2 weeks = 1 point; otherwise = 0

2

Small businesses who have heard of cloud computing

37%

Of those businesses who said they do not know what it means

13%

Sharing IT Resources Virtually

Documents and Email

Banking Contacts / Calendar

Notes Books File Storage

3 Cloud Apps Have Silver Linings

3 If you are using a “cloud” application = 1 point; otherwise = 0

SCORING

46%

of U.S. parents with children 7 or younger read a bedtime story before turning out the lights.

http://youtu.be/s_wQjv4GGHE

Your perception is our biggest disability

4 Your audience’s perception is your biggest ability. Share your ability through a story.

4 If you have a video that tells your story = 1 point; otherwise = 0

SCORING

LOCAL

LOVE

At the end of 10 years, will more marriages remain, or small businesses?

1/3 of businesses last 10 years

2/3 of marriages last 10 years

LINK LOVE

To be loved, someone has to be doing the loving

Reasons why the local Motherlode community shouldn’t aspire to world class success?

0

LOVELY LOCAL

Give our local community a global voice

5

If you supported your local community online this week = 1 point; otherwise = 0

5 SCORING

TALLY YOUR SCORE •  If you use your phone more for everything else

other than phone calls •  If you have posted in social networks in the last

2 weeks •  If you are using a “cloud” application •  If you have a video that tells your story •  If you supported your local community online

this week

YOUR SCORE?

0 Points 1 Point 2 Points 3 Points 4 Points 5 Points

5 OPPORTUNITIES 1.  Engage your audience with mobile technology 2.  Use social relationships to innovate your success 3.  Tell your story in a video or pictures 4.  Be more efficient and save money using cloud-based tools? 5.  Give our local community a global voice

The End

SOURCES

•  Cell Phone Usage: Washington Post http://wapo.st/JxUlZv , May 2012 •  Mobile to surpass PC

http://blogs.forrester.com/susan_huynh/12-02-21-mobile_internet_users_will_soon_surpass_pc_internet_users_globally

•  Vision Council sunglasses http://www.thevisioncouncil.org/eyecessorize/content_6081.cfm?navID=477 •  David Armano Stairway http://blogs.msdn.com/b/stevecla01/archive/2008/06/11/brand-heaven-hell.aspx, Accessed

May 2012 •  15 Ways to use Social Media for Your Business http://socialmediatoday.com/node/447628 •  Photo of wine country from Amador Vintners association

http://amadorwine.com/new/gal/db/pics/1231111111_31826.f_gal_grs.jpg •  Cloud computing explained http://www.webopedia.com/quick_ref/cloud_computing.asp •  2/3 of marriages last 10 years

http://voices.washingtonpost.com/checkup/2010/03/does_living_together_lead_to_m.html •  Small Business Association Businesses that last 10 years http://web.sba.gov/faqs/faqIndexAll.cfm?areaid=24 •  Cloud computing

http://www.crn.com/news/cloud/232602361/study-smbs-embracing-business-apps-through-cloud-services.htm;jsessionid=6Amkd0w7iKdPNxbgd6O5wg**.ecappj03, March 2012

THANK YOU SHARON@SOCIALMEDIAALIVE.COM TWITTER @MKTWOW