5 ways digital marketing boost offline sales
Transcript of 5 ways digital marketing boost offline sales
5 WAYS DIGITAL MARKETING
BOOST OFFLINE SALES
The 24 hours availability and global
market reach along with better
customer service benefits of
Ecommerce has shown the trend of
mobile connected devices like
smartphones and tablets becoming a
new retail movement. The reach of
brands and retailers has never been
this powerful.
Mobile Trends that Brands Can CAPITALIZE
How has
companies been
successful in
reaching out to
their
consumers?
Want to Know the Secret Sauce?
When retailers have a multi channel presence, Search
Engine Optimization become a powerful tool that
enables multi-channel sales - this includes offline sales
as well.
Secret Sauce to Marketing Success
ONLINE
OFFLINE
MARKETING SUCCESS
Several consumers are inclined to
research online before purchasing
offline. Marketers must take this
opportunity to tap potential
customers by influencing their
decision making process.
We don’t have a choice on whether we DO social media,
the question is how well we DO it
-Erik Qualman
”
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Did You Know?
1. Online Review
1. Social Engagement
1. Email Campaign
1. Mobile Search Advertising
1. Brand Search Advertising
5 Ways to Boost Offline Sales
Using Digital Media
83 % consumer opined that online reviews heavily
influence their offline purchases.
Consumer reviews are 12 times more trusted than
product description.
Knowing that Google favours local listing and faking
reviews are drowned upon. Brands can ask their loyal
customers to promote through reviews. For this, you
will need systematic sms and email data.
1. Online Review
“Consumers now consume more than 500 billion
social brand impressions a year”
- Forester Research
2. Social Engagement
Brand should focus more than just monitoring and engaging and start responding in relevant
conversations to drive the consumer’s towards your brand.
Most consumers receive three to five permission-
based emails a day.
The key is to ensure that your brand is
incentivising profitable actions, all the while
tracking ROI.
The easiest way to do this is by using coupons.
3. Email Campaigns
When it comes to providing hot leads,
smartphone search engines are leading the race
to the top spot.
Make sure that the right keywords and ad copy
are being used on your landing pages
4. Mobile Search Advertising
PPC ads work hand in hand with
outdoor advertising and traditional
media.
Send out the same brand image and
message that your offline ads send
out.
5. Brand Search Advertising
It is clear that digital marketing strategy
has a decided impact on purchasing
consumer behaviour. Thus, Retailers
need to integrate their online and offline
marketing to push online/offline sales.
They need to prepare a seamless cross
channel experience so that online
strategies drives both in-store and
online purchases.
The most important thing to realize is to
invest in which channel and realize the
bigger return on that investment.