www.thedigitaldelusion.com

@doylebuehlerDoyle Buehler

5 Unforgettable Webinar Steps

To Grow Your Sales & Leads

Online

Welcome!

• What we’ll cover

• Why Webinars & Why For Your Business?

• Developing a Strategy & Making It Work

• Tools & Resources

• Admin Stuff

• Please type in your questions along the way

• Audio/video check?

• Screenshots? Yes! [Jing]

• Slide deck on Slideshare

http://bit.ly/doylebuehler05

Hello, My Name is… Doyle Buehler•Multiple start-up businesses in the online ecommerce consumer market;

fastest growing company in Canada; Canadian Innovation Award, multiple

US patents.

•Educator – teach Strategy, Business Planning & Entrepreneurship

•Considerable time working on the “inside” of Marketing Agencies, along

with major Fortune 500 clients, putting the pieces together.

•Judge for Australian Web Industry Association 2014; Presenter for the

Australian Marketing Institute Congress 2014

Want To Win A Paperback Copy of my

book on Digital Leadership, “The Digital

Delusion: How To Overcome The

Misguidance & Misinformation

Online”?

Tweet @doylebuehler

#thedigitaldelusion

#digitalleadership

)1 300 681 911 * doyle@TheDigitalDelusion.com www.TheDigitalDelusion.com

How I spent $250,000+ on a website

Are you able to use all

of them effectively,

simultaneously?

What Parts of

Your Digital

Ecosystem Are

You Using?

Branding, Dashboard, Metrics & ROI, Analytics, Social Media, Mobile, Website, SEO,

Sales, Sales Funnel, EDM, Gifts & Downloads, Paid Search Advertising, Video, Visuals &

Images, Strategy Plan, Training, Content Creation…

Deadly Digital

)1 300 681 911 * doyle@TheDigitalDelusion.com www.TheDigitalDelusion.com

What Are Your Goals

Of This Webinar?

1 _______________________

2 _______________________

3 _______________________

Please share @doylebuehler #digitalleadership

What Questions Do

You Need To Answer?

1 _______________________

2 _______________________

3 _______________________

Please share @doylebuehler #digitalleadership

What Are Your Online

Challenges/Problems

With Webinars?

1 _______________________

2 _______________________

3 _______________________

Please share @doylebuehler #digitalleadership

Ready to Get Started With Webinars?

5 Unforgettable Webinar

Steps To Grow Your Sales & Leads

Online

1. Purpose

2. Content/Audience

3. Process

4. Platform

5. Promotion

Purpose

#1 Purpose

– What’s Your Strategy

– Leads? Sales?

– Training & education

Why Webinars?

• Building Your Digital Leadership

1. Influence

2. Authority

3. Knowledge

• Educating & Informing

• Content Creation (your content explosion!)

• Sales, Leads & Contacts

• Strategy – WHY?

• What are you “about”?

• What is your value (WIIFM)?

• How Webinars “fit” across your digital ecosystem?

• Your Content Strategy – WHAT?

• Your Stories

• Your Value

• Conveying your value & stories

• Your Customer Personas

Are You Missing 67% of

Your Market?

The people that are perfect, ideal clients for

you can be broken down into the following

percentages:• 3% - “ACTIVELY” Shopping & Ready To Buy

• 7% - “OPEN” to You

• 30% - “AWARE” for the future

• 30% - Currently “UNCONSCIOUS” of You

• 30% - NEVER

“Just because they are not actively

shopping, doesn’t mean they will

never buy from you!”

Definition of a Leads/Sales Funnel

Webinars are about being able to move people into

your own conversion/sales/lead funnels… NOT just

about a single transactional sale

NOT just a leads platform, but

an Education platform

http://e3webcasting.com/top-7-webinar-statistics-you-should-know/

Why Do People Organise Webinars?

Webinar PURPOSE

Checklist

What is Your Strategy?

What VALUE are you delivering?

How will you deliver your value?

HOT Seat #1

• When is YOUR

next Webinar?

Content

#2 Content

– Who is your audience?

– What’s in it for them

– What value are you delivering

– Entry point to your digital ecosystem

– Add true, remarkable value - Don’t hold back

– Make it part of your sales funnel

– Content redistribution

What Are YOU Going To “TALK”

About?

Your CONTENT Drives Your

Audience

• What is YOUR Original Content?

– Not all sales

– Your Business Value

– WIIFM? “What’s In It For Me”

• Where is your Digital Leadership?

What Do You DO with Your Audience?

http://www.on24.com/

http://www.on24.com/

http://www.on24.com/

Webinar Content

Checklist

What Are You Going To Talk About?

What VALUE are you delivering?

Who EXACTLY is YOUR Audience?

HOT Seat #2

• What will your

next webinar

be about?

The Process

#3 Process

– Steps you can take to run a webinar

– Tools that you can use

Webinar Structure

• Focus on Learning/Experience/Information

• Dynamic

• Less time “primping” about how awesome

you are

• Less pitch – more filling

How To Organise A Webinar

http://e3webcasting.com/top-7-webinar-statistics-you-should-know/

INFLUENCE To ACTION

• Move your attendees to your own lists and own pages.

• Not about “engagement”

• About Digital Leadership & INFLUENCE

The Best Tools

• Social & sharing

• Q & A

• Surveys

• Polling

• Chats

• Collaboration

• White boards

What to Avoid

• Excessively long webinars

• All fluff and no substance

• Not just about sales – about people

entering your long-term sales funnel

• Don’t be boring!

Webinar Process

Checklist

What Process Are You Building?

Are You Automating Your Process?

How Will You Improve Your Process For

Your Next Webinar?

How Are You Using Your Tools?

HOT Seat #3

• Who EXACTLY

are you

marketing to?

The Platform

#4 Platform

– What Technology to use

– Features that work well with webinars

How To Select A Webinar

Platform1. Webinar software Cost & ROI

2. Traffic/user capabilities

3. Session Recording

4. Marketing Capabilities

5. Landing page creation

6. Communications & Follow-through

7. Detailed Statistics

8. Other Options– Payment Gateway for Paid session

– Integration with existing software – infusionsoft, mailchimp, CRMs, etc.

What Your Webinar

Platform Needs

1. Registration or Opt-in Page

2. Way to Capture Registrations & Emails (&

Automated)

3. Platform

4. Back-up plan to record webinar (i.e. Camtasia)

5. Presentation & Creation software

6. Method for “offers” or next steps

7. Follow up with emails/contact

Webinar Platforms

• ON24

• GotoWebinar/Meeting

• Anymeeting

• WebinarJam

• Google Hangouts

• Click Meeting

Webinar Platform

Checklist

What platform will you use?

How will you set it up for your audience?

What are your “Must-haves” for a webinar

platform? Marketing? Stability?

Recording?

HOT Seat #4

• How will you

incentivize your

audience to

join your

webinar or join

your sales

funnel?

Promotion

#5 Promotion

– Partnerships!

– Guests

– Incentives

– Don’t forget post-webinar promotion

– Content redistribution!

Don’t Forget! Promote

Your Webinar!

http://e3webcasting.com/top-7-webinar-statistics-you-should-know/

How TO EXPLODE Your Content With a

Single Webinar

1. Run your Webinar

2. Record screencast video as a prerecorded webinar (Camtasia)

3. Use the recorded video as part of your training program

4. Record (or separate) audio and post as a podcast/audio file on soundcloud.com or itunes

5. Use your presentation and post to Slideshare.com

6. Write a blog post and embed the video, audio and slidesharepresentation onto your website

7. Use the individual slide images as branded images on your visual social channels – instagram, Facebook, Twitter

#8 SHARE! SHARE! SHARE!

Webinar Promotion

ChecklistHow Are You Promoting? Not just the

event, but also your post-webinar content?

How are you distributing your content, post-webinar?

Who are your partners that have a complementary audience?

What incentives are you using to get people to your webinar? What “Gifts” or Free downloads do you have?

HOT Seat #5

• How Will You

Use Your Next

Webinar To

Grow Your

Audience?

Wake UP! Your Webinar Awaits!

5 Unforgettable Webinar

Steps To Grow Your Sales & Leads Online

1. Purpose

2. Content

3. Process

4. Platform

5. Promotion

10 BIGGEST Webinar

Mistakes1. What is your topic? Did you pick the correct one for your

audience?

2. Are you marketing your webinar?

3. Do you deliver on your promise?

4. Is it just a pitch fest?

5. Is it focused or wandering?

6. Too much information?

7. How is the timing?

8. Is there a reason to stay till the end?

9. Have you tested – EVERYTHING?

10. Did you follow-up

A Few Last Words About Your Webinar

• Consistently deliver your value– Educate

– Inform

– Delight

• Insights – Insights – Insights!– See what is working and what is

not

• DON’T HARD SELL –INFLUENCE TO ACTION

• Your Value & Your Content? HOW do you deliver it?

• Your ROI? WHERE is the Money? Move your fans to your own lists and own pages.

Resources

• http://e3webcasting.com/top-7-webinar-statistics-you-should-know/

• http://www.socialmediatoday.com/content/webinar-attendee-and-registration-statistics-infographic

• http://www.on24.com/resources/resource-center/

• Upcoming Webinar Events http://bit.ly/events1999

Win A Paperback Copy of my book

on Digital Leadership, “The Digital

Delusion: How To Overcome The

Misguidance & Misinformation

Online”

Tweet @doylebuehler

#thedigitaldelusion

#digitalleadership

FREE Prize Inside!

Download the

Free eBook NOW

From

www.thedigitaldelusion.com/2

)1 300 681 911 * doyle@TheDigitalDelusion.com www.TheDigitalDelusion.com

What’s Next?

• Let’s connect! Linkedin, Twitter, Facebook

– Search ‘Doyle Buehler’

• Need any Tips? Please email me with ANY

questions doyle@thedigitaldelusion.com

• Call me +61 (0) 413106880

Are You Ready to

“Click To Save The World”

• Full Book Download Page (Free Digital PDF Copy):

www.thedigitaldelusion.com/2

• LinkedIn: http://au.linkedin.com/in/doylebuehler/

• Facebook: https://www.facebook.com/doyle.buehler

• Twitter: @doylebuehler www.twitter.com/doylebuehler

• email: doyle@thedigitaldelusion.com

• Mobile +61 413 106 880

• Download the slide deck on slideshare:

http://bit.ly/doylebuehler05

THANK YOU!

• Thank you for everyone who attended,

who really wants to make a difference with

their business online

• Special Thanks to SEMRush for hosting

this webinar!

MISTAKE #2: No ContentAre you a do-er or a copy-er?

• What’s Your Content Plan?

Let me know what you think.

Please send any feedback or comments to

doyle@thedigitaldelusion.com