5-Tips to Win with Social Media
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Transcript of 5-Tips to Win with Social Media
5 Tips to Win with Social Media
Presented by Tyler ThomasSocial Media Specialist – University Communications
@UNLincoln | @[email protected]
January 22, 2014
2@UNLincoln | #UNL
Tip 1: STRATEGY
• Goals– What do you want to accomplish?– Who is your audience(s) – What do you want people to do?
• Which channels make sense to manage? – How/who will you manage each channel?
3@UNLincoln | #UNL
Tip 2: PLANNING• Content Creation
– What will you post• Categories
– How often & when? – Who will post?
• Create a workflow
– Is your content optimized for sharing?• Will you track your content
engagement?
• TOOLS: Content Calendar, Google Docs, Bit.ly
4@UNLincoln | #UNL
Tip 2 Cont’d: PLANNING• Write/Create Quality Posts– Make sure your posts are relevant to your audience; be
succinct, friendly and conversational– Share photos and videos because they tend to be most
engaging– Ask questions or seek input– Give access to exclusive information and behind the
scenes – Be timely by posting about current events, holidays or
news– Include relevant hashtags/@mentions
5@UNLincoln | #UNL
CONTENT CREATION IDEAS
6@UNLincoln | #UNL
Tip 3: LISTENING• Content Curation – Hashtags • #UNLArts, #UNL, #LNK
– Keywords – Phrases
• TOOLS: Statigram, Hootsuite.
7@UNLincoln | #UNL
Tip 4: ENGAGEMENT• Create & Promote
Specific Hashtags – General– Event Specific
• Create Social Situations
• TOOLS: Statigram, Hootsuite.
8@UNLincoln | #UNL
Tip 5: CHANNEL PROMOTION• How will you promote
your social media channel(s)/hashtag(s)? – Basic touch points
• Website, Business Cards, Email Signatures, Building Signage, Enewsletters, Direct Mail, Business Stationary, Presentations, Advertising channels
– Contests/Promotions
9@UNLincoln | #UNL
Social Media Tools• Hootsuite - Scheduling & Monitoring Twitter• Tweetdeck – Scheduling & Monitoring Twitter• Facebook – Scheduling Posts• Google Docs – Creating a Content Calendar/Team
Collaborations• Statigram – Tool to monitor and analyze Instagram• Facebook, Twitter, Google+ & YouTube Insights• Bit.ly – URL Shortener & Link Click Tracking• PicMonkey – Photo editing & collage creation• Social Media Design Blueprint – Design Cheat Sheet• Eventbrite – Event Management Made Easy
10@UNLincoln | #UNL
Connect With Us: @UNLincoln, #UNL