Tips & Tricks To Win The Facebook Game By Karianne Stinson

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#SocialPro #14a @Karianne Karianne Stinson, Marketing Manager @ Microsoft TIPS & TRICKS TO WIN THE FACEBOOK GAME

Transcript of Tips & Tricks To Win The Facebook Game By Karianne Stinson

Page 1: Tips & Tricks To Win The Facebook Game By Karianne Stinson

#SocialPro #14a @Karianne

Karianne Stinson, Marketing Manager @ Microsoft

TIPS & TRICKS TO WIN THE FACEBOOK GAME

Page 2: Tips & Tricks To Win The Facebook Game By Karianne Stinson

#SocialPro #14a @Karianne

KARIANNE STINSONMarketing Manager

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PUT YOUR AUDIENCE FIRST

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KNOW YOUR AUDIENCE

 

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KNOW YOUR AUDIENCE

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CREATE FOR YOUR AUDIENCE

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Give the people what they want, not just what you want to say

Pay attention to what is already working

What topics does your audience care about?

What other brands do they like?

CREATE FOR YOUR AUDIENCE

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The more the brand engages with fans, the more likely fans are to comment

Engagement can increase brand affinity as well as increasing the post reach

ENGAGE WITH YOUR AUDIENCE

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DON’T BE SPAMMY

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Avoid like-bait Avoid using “Like, Comment,

Share” in the copy Avoid overly-promotional

content and images

DON’T BE SPAMMY

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CONTENT TYPE MATTERS

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VIDEO & LINKS REIGN

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FOLLOW THE BRIGHT & SHINY Facebook is always pushing a

feature, tap into that They want to show success

and get you hooked, so they will promote the latest feature and give you outstanding reach

Right now, that is Facebook Live

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CONTENT TOPIC MATTERS

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Facebook prioritizes posts around trending topics

Make sure the topic makes sense for your brand – don’t force it!

TAP INTO RELEVANT TRENDING TOPICS

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SHARE NEWS & ANNOUNCEMENTS

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PLAY WELL WITH OTHERS

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Successful content posted from another channel will boost the organic reach of all your content at that time

WORK WITH INFLUENCERS

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UGC is a great way to highlight fans and get engaging content

Use GIFs or videos of stills to highlight multiple fans and create content with stronger reach on Facebook

HIGHLIGHT YOUR FANS

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PROMOTE PARTNERS

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MONEY TALKS

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Paid promotion creates a halo-effect with organic content as well

Consider paid, especially during key times when you want stronger reach

PAID BOOSTS ORGANIC

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Know your audience Create for your audience, not YOU Engage with your audience Don’t be spammy Use video, links and GIFs Pay attention to the bright & shiny Tap into Trending Topics when appropriate Use Facebook for news & announcements Partner with influencers Highlight content from your fans Promote your partners Add paid promotion when possible

TAKEAWAYS

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THANK YOU!

www.kariannestinson.com

@Karianne

Download deck at bit.ly/SocialProWinFB