5 tips for winemakers on the Internet
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5 Tips for Winemakers
@mroconnell http://ovineyards.com
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5 Tips for Winemakers
• Answer email
• Passive search
• Engage existing conversations
• Build a simpler website
• Think beyond e-commerce
@mroconnell http://ovineyards.com
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Open your email
@mroconnell http://ovineyards.com
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Open your email
@mroconnell http://ovineyards.com
• It’s rude to ignore.
• It won’t take much time.
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Passive searches
@mroconnell http://ovineyards.com
Google is constantly adding new pages to its database.
Every time Google notices a page, you get an email with a link.
This way, you’ll know when people talk about you.
Photo by: Emily Barney
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Passive searches
@mroconnell http://ovineyards.com
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Engage existing conversation
@mroconnell http://ovineyards.com
People talk on Facebook, Twitter, and established blogs and forums.
This is the conversation happening behind your back.
Turn around and engage that conversation.
Photo by: Conway Photography
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Build a simpler website
@mroconnell http://ovineyards.com
Notice how long I waited to talk about a website?
Your site should be simple and clean.
Web sites are a tool to communicate information.
Photo by: Never Said About Restaurant Websites
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Build a simpler website
@mroconnell http://ovineyards.com
You can probably make a free website that suits your needs
• Tumblr
• Wordpress
• Posterous
• Facebook page
Make a website that responds to the needs of real people.
Necessary: Address, contact information, wine information, personal story/history/location.
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Monetize without e-commerce
@mroconnell http://ovineyards.com
Don’t limit yourself to selling wine.
• Sell your story
• Sell your brand
• Sell your image
• Sell your lifestyle
• Sell your personality
• Sell your passion
Use the website to make connections.
The wine will sell itself if you do all that.€