Super Searcher Tips: Internet Librarian 2013
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Mary Ellen Bates BatesInfo.com Internet Librarian 2013 Oct 28, 2013 Super Searcher Secrets
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Mary Ellen offers her favorite research strategies, techniques, and tips for getting the most out of web research.
Transcript of Super Searcher Tips: Internet Librarian 2013
Mary Ellen BatesBatesInfo.com
Internet Librarian 2013Oct 28, 2013
Super Searcher Secrets
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Tweeting this?
@mebs#internetlibrarian
Slide deck @ BatesInfo.com/extras
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Google Crisis Maps
Monitor a local situation
Create your own!
google.org/crisisresponse/
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How would you answer this?
Show me how people’s use of the word energy changes over time
I used Google Trends
google.com/trends/explore
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“energy” searches 2007
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“energy” searches 2013
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Market research w/ Trends
Compare relative popularity of brandsFilter by
GeographyDateBroad categoryType of search (web, YouTube...)
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Google goes broad and deep!
Search for people, org, broad topic
schizophrenia, censorship, Syria, debt ceiling, euro...
See section for “In-depth articles”
“... kick back and spend 15-20 minutes”Not bad! 11
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Google’s Reading Level filter
Not finding meaty content?Search tools/All results/Reading levelLevel determined from semantic analysis
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Google’s Media Tools
Great way to “package” tools
How about your library?
google.com/get/mediatools
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Use autocomplete as research
ID alternativesEverNote vs
Check spellingSilvio Berl
See the buzzMonterey Bay Aquarium
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Need visuals?
Search for:
Infographic and {search terms}
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infographic “market share” iphone
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Disconnect.me
Anonymized searchGoogle, Bing, Yahoo, etc.Pull-down and directly from omnibox
Download app at disconnect.me/searchSearch directly at search.disconnect.me
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blekko – still useful?
Emphasis on “channels”/slashtags? /nopeedit.blekko.com returns you to old blekko
Still useful for focused searches
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Zanran
“Google for data”Scans PDFs, XLS, HTML tablesIDs charts, tables, graphs in a fileFree to download data
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Millionshort.com
Long-tail researchEliminates top 100 to 1 million sitesCatches less-SEO’d sitesEssential for more complete research!Bing API
See also MillionTall.com: only top sites
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CI on LinkedIn
Where do former Nike IT pros work now?
Advanced People search:Past Company - NikeIndustry – Information techThen review Current Company
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LinkedIn “Influencers”
Monitor for your market’s influencers
Bill Gross, CEO IdealabMartin Sorrell, CEO, WPPAnn Winblad, Director, Hummer Winblad
Linkedin.com/today
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Qwant.com
Dynamic web/social search engine
Web, “live”, social, shopping & Wikipedia
Nice overview of topicCan modify search in single channelShallow archive
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Can search w/in a channel!
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Facebook Graph Search
Applicability for real research?
Friends of friends who work at an org
Favorite books of people who like {Neil deGrasse Tyson / Ted Cruz / Celgene}
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Data-mining SEC docs
WordsAnalytics.com calculates FOG score, sentiment of filing, risk, litigiousness
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Sentiment scores
Where can you tell a story?
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Positive SentimentNegative Sentiment
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Consider curation tools
PinterestSee NYPL @ pinterest.com/nypl
Scoop.itPaper.li
See the buzz, be part of the buzz
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Slide deck @ BatesInfo.com/extras
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Mary Ellen Bates
+1 [email protected]: BatesInfo.comBlog: Librarian of Fortune.comTwitter: mebs
