Five things toponline retailers are doing

For many retailers, the online world is new territory, and the rules can be tough to navigate.

We’ve identified the top five things star online retailers are doing for their customers and for their business.

Check out the examples!

1

23 4

5

Navigation and functionality

Convenience is a huge factor in why people shop online.Your website should be uncluttered, easy to navigate,

with findable products. Optimise your site for mobile and tablet browsing as well.

Excellent navigability

Neat and responsive icons

Easy for customer to find products

Looks great on mobile

www.appliancesonline.com.au

Navigation and functionality

Delivery options

Customers these days want more choices about where andwhen they get their purchase delivered. They are lessconcerned with speed of delivery, and more with price.

29%

More than 80% of Australians are happy with regular delivery

28% prefer the leave unattended option

33A

28%3%

29% of Australians prefer weekdays

9am-5pm

At most 3% of Australians prefer same-day delivery

80%

*All statistics derived from independent research undertaken by QOR in April 2015 n=10,760

Offers free delivery

Wide range of shipping options

Clearly outlined and priced options

Offers collection at Parcel Lockersand Post Offices

Same Day delivery forselect post codes

www.adorebeauty.com.au

Delivery options

Hybrid funding models

Operating in the online retail space can be challenging, especially for new entrants, but some retailers are using a

creative mix of financing options to grow their business.

The DropShip model means retailers never see or touch the product, vastly

reducing inventory costs.

Crowdfunding draws in up-front capital, increases customer engagement, and

avoids borrowing costs.

$ $$$$$ $ $

$$$$

$$$ $

$ $

$ $$$

$$$$

naked win

es

Australia

'Angels' (customers) contribute a monthly subscription

Giving customers access to cheaper prices and spot prizes

Uses a hybrid of crowdfunding and traditional sales

Makes customers an essential part of the business

Connecting producers with customers

www.nakedwines.com.au

naked win

es

Australia

Hybrid funding models

Value-add sections

Breaking down your products into sections can help customers find what they want or be inspired

to purchase something new.

new

The majority of online apparel consumers are interested in value-add sections such

as New Arrivals and How-to Guides.

Depending on what you sell, consider value-add sections such as pre-orders, top

selling items and sales.

add to cart

*All statistics derived from independent research undertaken by QOR in April 2015 n=10,760

*

Value-add sections

Easily identifiable value-add sections

Discounts on best sellers

Trending books and pre-orders

www.booktopia.com.au

booktopia booktopia

Seasonal reads and gifts

Easy returns

If they make a return, 91% of Australians return within one week.

91%The majority of Australians think limiting returns to within one month of purchase is reasonable.

28

Most consumers believe the retailer should pay for returns, except when they bought multiple

items intending to return some.

Having a bad return experience can deter customers from repeat business. Offering a clear, easy and generous

returns policy can transform a negative into a positive and keep people coming back.

*All statistics derived from independent research undertaken by QOR in April 2015 n=10,760

Offers free resizing within 100 days for full price items

Easy returns

www.surfstitch.com.au

Returns

Offers free returns on orders over $99

Clearly outlines how to return products

Check out the finalists and winners of the 2015 StarTrack ORIAS

www.orias.com.au

Want to learn more about what star online retailers are doing?

A business of Australia Post

To find out more about how StarTrack can help your business, call us today.

13 2345