To organise the world’s information and make it universally accessible.

“Don’t Be Evil”

- Larry Page & Sergey Brin. 1998

There are just 5 things…

The Foundation for Success

• It’s all about understanding user intent• What do they want now? What else?• Build. Refine. Analyse. Group. (BRAG)

No Longer just ‘Page’ Relevance

“The Quality and Relevance of a site’s content is one of the main considerations

in rating a website.”

Expertise - Authority - Trust

- Manual reviewer guidelines 2014

Responsive Design

• The new “ranking penalties” only affects SERPs on Small Devices

• Applies to pages, is not site wide• Ranks UP, not down

- Google Webmaster Central 2015

Responsive Design

- Google Webmaster Central 2015

“… will still use a variety of signals to rank results… the INTENT of the search query is still very strong… so even if a page w high quality content is not mobile friendly, it could still rankhigh if it has great content for the query.”

What are the Main Ranking Factors?

• Content Relevance• Use-ability (UX)

• Mobile Responsive• Site Speed• Navigation / Touch Points

• Social Engagement

Building Relevance Across Your Site

Building Relevance Across The Web